Does One Shopify Store Fits All Niches Work?

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Hey all,

I don't know if I should setup a one-size-fits-all-my-products store or if I should create a store for each niche?

I'm looking at dropshipping via Shopify. Already chosen my first 3 niches and found products for each one but now I'm hesitating over which way I should go with the store...

I want to setup a single facebook page/shopify store to sell all products regardless of the niche because I feel its the easiest and less hassle way (no multiple logins, emails & stores etc).

Creating individual niche stores seems like a lot of unnecessary work but if there is a reason why its done then I'd really like to understand.

Also is it bad to have a store that only does free product giveaways? If so, why?

Thank you!
#fits #niches #shopify #store #work
  • Profile picture of the author MoneyTalksBack
    Originally Posted by fretai03 View Post

    Hey all,

    I don't know if I should setup a one-size-fits-all-my-products store or if I should create a store for each niche?

    I'm looking at dropshipping via Shopify. Already chosen my first 3 niches and found products for each one but now I'm hesitating over which way I should go with the store...

    I want to setup a single facebook page/shopify store to sell all products regardless of the niche because I feel its the easiest and less hassle way (no multiple logins, emails & stores etc).

    Creating individual niche stores seems like a lot of unnecessary work but if there is a reason why its done then I'd really like to understand.

    Also is it bad to have a store that only does free product giveaways? If so, why?

    Thank you!
    I suppose it would depend on the niches? Would you care to share with us what you're looking to sell?
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    • Profile picture of the author fretai03
      Originally Posted by MoneyTalksBack View Post

      I suppose it would depend on the niches? Would you care to share with us what you're looking to sell?
      Miscellaneous accessories. Some may be tech accessories, some not. I just want the flexibility for my store(s) to sell regardless of the niche.
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  • Profile picture of the author dave_hermansen
    Usually, if the products are related, you can get away with it. If they are not, it is going to be much harder for you to rank. Wayfair, for example, started off as many different niche websites that eventually were merged into one big store. The Story Behind Wayfair - Business Insider
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    • Profile picture of the author fretai03
      Originally Posted by dave_hermansen View Post

      Usually, if the products are related, you can get away with it. If they are not, it is going to be much harder for you to rank. Wayfair, for example, started off as many different niche websites that eventually were merged into one big store. The Story Behind Wayfair - Business Insider

      That should be fine as I'm too green to understand the ranking/SEO side of things. I suppose I'm trying to make the backend side of things convenient for myself.

      I think I may just take Wayfair's cue and start with one site from the beginning lol.

      Thank you Dave!
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  • Profile picture of the author amcg
    If you're selling other people's products i.e third party merchandise, the winners are usually mass merchants i.e Walmart, Amazon, Costco etc. These winners are winning offline i.e Supercenters/Costco's and online too unsurprisingly. If you're using Shopify, you can design your site in a way that appeals to many people. My client's store does exactly this. The key is to offer as many SKU's as you can, help customers make large baskets to offset shipping and grow as larger as customer base as you can.
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    • Profile picture of the author dave_hermansen
      Originally Posted by amcg View Post

      If you're selling other people's products i.e third party merchandise, the winners are usually mass merchants i.e Walmart, Amazon, Costco etc. These winners are winning offline i.e Supercenters/Costco's and online too unsurprisingly. If you're using Shopify, you can design your site in a way that appeals to many people. My client's store does exactly this. The key is to offer as many SKU's as you can, help customers make large baskets to offset shipping and grow as larger as customer base as you can.
      You client's store is not exactly the scenario described, above. 90% of everything on that store is clothing with some other related items like bags - the same thing you might find in pretty much any small mall clothing store. Those are related things. It's not the same as starting off with a store that sells shoelaces, phone cases, toilet brushes and golf tees.

      Really, there is no way to answer this without knowing specifics. I also have no idea why you think that Shopify does this any better than any other platform.
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  • Profile picture of the author Ezra Firestone
    split test , split test , split test
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  • Profile picture of the author Splatterfox
    Originally Posted by amcg View Post

    If you're selling other people's products i.e third party merchandise, the winners are usually mass merchants i.e Walmart, Amazon, Costco etc. These winners are winning offline i.e Supercenters/Costco's and online too unsurprisingly. If you're using Shopify, you can design your site in a way that appeals to many people. My client's store does exactly this. The key is to offer as many SKU's as you can, help customers make large baskets to offset shipping and grow as larger as customer base as you can.
    In my opinion its the opposite: the strength of custom stores like Shopify is to focus on a niche and deliver great content for that niche, optimize the store for this niche etc. The more variety you offer and the "broader" you get, the more you would have to compete with big retailers like Amazon & Co. More variety also means higher capital commitment (as long as you don't use Dropshipping which I suppose you do though).

    I made the best experiences with niche-centered stores where you:
    1. can rank much better
    2. can send way more targeted traffic
    3. can optimize the shop completely for that product and target group.

    Originally Posted by Ezra Firestone View Post

    split test , split test , split test
    Well, splittesting dozens of products is kinda weird and could be very confusing for returning visitors. In my opinion you shouldn't really splittest a whole shop product line.
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  • Profile picture of the author cherac
    Its not advisable to sell more than one type of product in a particular store .Focusing on one product helps you narrow your target audience and easily build a brand . Its not like you can compete with amazon or ebay , and stores with different variety of products tend to create that impression so potential customers try to go to their competitors for price comparison . So one product ,one store , one target audience and one brand , thats the recipe for a successful small niche store
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  • Profile picture of the author fretai03
    Originally Posted by dave_hermansen View Post

    I also have no idea why you think that Shopify does this any better than any other platform.
    Not sure if this is for me but I'm using Shopify because it suits my needs for now...


    I think I'm starting to read between the lines and see the benefits to having multiple niche specific stores because of the fact that it would be hard to compete with established ecommerce sites.

    My desire to make the process easier (for myself) and seeing the responses here has also led me to another revelation... The benefit of automating the shop as quickly as possible cause I do not want to be repeating the process each time I have to create a new store.

    I'll have a think about this more.

    Thanks everyone.
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    • Profile picture of the author Splatterfox
      Originally Posted by fretai03 View Post

      Not sure if this is for me but I'm using Shopify because it suits my needs for now...


      I think I'm starting to read between the lines and see the benefits to having multiple niche specific stores because of the fact that it would be hard to compete with established ecommerce sites.

      My desire to make the process easier (for myself) and seeing the responses here has also led me to another revelation... The benefit of automating the shop as quickly as possible cause I do not want to be repeating the process each time I have to create a new store.

      I'll have a think about this more.

      Thanks everyone.
      That sounds like a better plan.

      Keep in mind that even with different, niche-specific shops it will be more than difficult enough to achieve steady and reasonnable profits. I get the impression that many people today simplify this whole process with mindless AliExpress-imports and 1:1 imitations of YouTube Tutorials.

      I wish you best luck though, keep us updated!
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    • Profile picture of the author dave_hermansen
      Originally Posted by fretai03 View Post

      Not sure if this is for me but I'm using Shopify because it suits my needs for now...
      Actually, that was for amcg in reference to the sentence "If you're using Shopify, you can design your site in a way that appeals to many people."

      Shopify is no better than any other platform for designing your site "in a way that appeals to many people."
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      • Profile picture of the author fretai03
        Originally Posted by dave_hermansen View Post

        Actually, that was for amcg in reference to the sentence "If you're using Shopify, you can design your site in a way that appeals to many people."

        Shopify is no better than any other platform for designing your site "in a way that appeals to many people."
        Yes, I one day hope to move towards woocommerce once my knowledge is up to scratch and I am competent enough.

        Thank you kind sir!
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