Getting great traffic, but no conversions.
We are pushing homebrew supplies to people in the United States that are interested in brewing beer at home. We sell kits, ingredients, independent supplies, and just about anything else you would need to brew beer at home. The owner of the store has cut shipping costs to free if the order is over $59. He is honestly losing money if a sale happens, just to find out what will help conversions and then will adjust from there.
We have a Google ad campaign and a Facebook ad campaign running right now. The Facebook has received over 600 clicks to his site in the last 30 days on a small budget, which I'm stoked on, but we have not received a single conversion. The service is incredible, and reviews are good, and costs are competitive with other online sites.
I've tried different audiences and the CTR drops through the floor. I'm really struggling to find out what the issue is in purchasing. Can anyone help with ideas? The website is unrestrictedbrewing.com. I can provide anything needed here to help find out what the missing piece is.
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