Want to start a new E-commerce Business- What is Important?

by ollieblair 17 replies
Hello,
Friends. Today I want to discuss how you can start an eCommerce Business? There has a lot of learning about e-commerce. I want to discuss most Important part of this business and how can you easily take over problems.

Website: This is the most important part for start an eCommerce Business. Many of think website is nothing. Just buy a theme from ThemeForest and edit it. But I am ready worried about that. Business is for a long time, not a short time. you must need to create a very clean and eye catching website for E-commerce business. So if you think you want to get good success then you must need to create a good website.

SEO: Yes this is the very important part of your business. SEO mean Search Engine Optimization. on-page is very important for indexing issue. and you need to start off-page for rank your website to google. If you do off-page optimization perfectly then you can easily promote your business worldwide. and when your website top on google then you easily get very good orders.

Targeted Traffic: Traffic is all for your Business. E-commerce business is an online shop and you must need very good customer for your business. it's important that you do not always a new customer. If you have the decent customer then you can run your business perfectly and you can grow also. So just try to find best traffic source for your business.

Content: this is important that your traffic needs to convert your content. SO your every product description need 100% unique and smart. at first, a customer read your product description than he/she can decide to buy. so if you write bad quality content than you can't sell your product.

Today I just try to write some basic part of "how you can start a eCommerce Business".Hope it's helpful for everyone.
#ecommerce sites, wholesaling & drop shipping #business #ecommerce #important #start
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  • Profile picture of the author dave_hermansen
    You have put the cart WAY before the horse here. It starts with doing research and knowing that there is demand for your product online and that the competition is not too fierce. Then, it's about getting a quality supplier with outstanding wholesale prices. Without those two things, the prettiest website in the world and your SEO and content efforts will be a complete waste of time.
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    • Profile picture of the author tokyothekid
      Originally Posted by dave_hermansen View Post

      You have put the cart WAY before the horse here. It starts with doing research and knowing that there is demand for your product online and that the competition is not too fierce. Then, it's about getting a quality supplier with outstanding wholesale prices. Without those two things, the prettiest website in the world and your SEO and content efforts will be a complete waste of time.
      Whats the best way to determine demand for website and products?
  • Profile picture of the author dave_hermansen
    You have to do keyword research with a tool that provides all of the related phrases for any given niche as well as competition scores. There are a few tools out there that do an okay job of it. We use our own proprietary tool that is better than anything we can find out there but some people in this forum complain if I ever link to anything of ours (the same people who are snarky about practically everything - you know who you are) so I guess you should Google "keyword research tool" and find one that works for you.
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    • Profile picture of the author davejarvys
      Originally Posted by dave_hermansen View Post

      We use our own proprietary tool that is better than anything we can find out there but some people in this forum complain if I ever link to anything of ours (the same people who are snarky about practically everything - you know who you are) so I guess you should Google "keyword research tool" and find one that works for you.
      Can't think who you mean.

      No doubt there will a little quite box appearing soon.

      The double standards in this forum are amazing, even in this sub forum here is a thread which is little more than a sales pitch.
  • Profile picture of the author That Black Legacy
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  • Profile picture of the author AKIB RK
  • Profile picture of the author fearlesspioneer
    Obviously the most important part is market research. Because ecommerce business is very competitive. Amazon and Walmart are everywhere. You must find out where is your chance to enter the market. Many many niches have already been dominated by big companies. So how can you survive? Small niches, of course, and new trending and fast growing niches. The niches which have not been dominated by big players. It's all about research. What is your target niche? What are the competitors in your chosen niche? What do the customers in the niche really want? What do your competitors do? Are they doing so well that you have zero chance to beat them now? What do you have and how can you supply your customers differently and better than any of your competitors? It's all about research. Only when you are 80% confident with beating your competitors, then you can start your business. Or you will fail. Or you just enter a very new niche, but fast growing, where there is nearly no competitors. The best way to beat Amazon is to focus on a small niche, have a really large selection of products in that niche and be an expert in that niche. You must have a big picture of the whole market in your mind and know very clearly what's going on in that market.What niches are dominated and what niches are not.
    • Profile picture of the author Splatterfox
      Originally Posted by fearlesspioneer View Post

      Obviously the most important part is market research. Because ecommerce business is very competitive. Amazon and Walmart are everywhere. You must find out where is your chance to enter the market. Many many niches have already been dominated by big companies. So how can you survive? Small niches, of course, and new trending and fast growing niches. The niches which have not been dominated by big players. It's all about research. What is your target niche? What are the competitors in your chosen niche? What do the customers in the niche really want? What do your competitors do? Are they doing so well that you have zero chance to beat them now? What do you have and how can you supply your customers differently and better than any of your competitors? It's all about research. Only when you are 80% confident with beating your competitors, then you can start your business. Or you will fail. Or you just enter a very new niche, but fast growing, where there is nearly no competitors. The best way to beat Amazon is to focus on a small niche, have a really large selection of products in that niche and be an expert in that niche. You must have a big picture of the whole market in your mind and know very clearly what's going on in that market.What niches are dominated and what niches are not.
      You clearly have a point there, I also consider (micro)niches a huge success factor here. Not everything on this planet is a niche: people regularly call "clothing" or "electronics" a niche, which is nonsense of course.

      Dave already stated some fine arguments here, analyze the market, do keyword research and find a product where the demand/competition ratio is not TOO fierce. Its always a balance act - where people want to buy competition appears pretty fast. We have 2017 - all your competitors have the same access to information as you have, so don't expect to identify some niches where millions of people are interested in without having substantial competition already.

      I'm a strong believer of creating demand yourself: get a cool product (not neccessarily a super duper trendy one thats in every AliExpress toplist out there), present it in an awesome way, target a promising audience and test, test, test. Run splittests, analyze your website performance, use different advertising channels and build a brand around it.
  • Profile picture of the author DWaters
    In my opinion the best way to sell physical products online is on Amazon.com. The issues you mention - website, SEO, content and targeted traffic are already taken care of there. You simply need to obtain your inventory and have it listed on Amazon using the FBA format. If you research the right product properly and obtain it at the right price it absolutely will sell for you.


    No need to worry at all about traffic as almost half of all online buyers go directly to Amazon when they plan to buy something.
    • Profile picture of the author dave_hermansen
      Originally Posted by DWaters View Post

      In my opinion the best way to sell physical products online is on Amazon.com. The issues you mention - website, SEO, content and targeted traffic are already taken care of there. You simply need to obtain your inventory and have it listed on Amazon using the FBA format. If you research the right product properly and obtain it at the right price it absolutely will sell for you.


      No need to worry at all about traffic as almost half of all online buyers go directly to Amazon when they plan to buy something.
      The problem with Amazon is forking out 15%-20% commission to them. In most niches, that means Amazon is making FAR more money than you are every time something sells. Is your time and effort worth the crumbs that are left over after Amazon seizes the Lion's share of the profit? And, of course, you have to ask yourself whether you are aren't contributing to the dominance of Amazon by letting them sell your products.

      I get it; though, Amazon is easier. Assuming a 20% profit per sale, you just have to decide whether only making $10 and giving Amazon $30 on something that sells for $200 is worth it in the long ruin when if you put in the work, you could make the whole $40 on every sale. Of course, if you are selling Chinese junk with HUGE markups, Amazon is definitely the way to go.
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  • Profile picture of the author DWaters
    IMO the 15 to 20 percent commission a seller pays to Amazon is very worthwhile considering the value you get in return for being able to sell on the site.
    • Profile picture of the author dave_hermansen
      Originally Posted by DWaters View Post

      IMO the 15 to 20 percent commission a seller pays to Amazon is very worthwhile considering the value you get in return for being able to sell on the site.
      hmmm ... I'm not sure if I can say the same thing a third different way so that it makes sense to those who just don't get it.

      IF you have a large markup - 30% or more - by all means, move your stuff on Amazon and contribute to their global dominance.

      IF you are making 20% or less, it just doesn't make sense.
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  • Profile picture of the author toysoldier80
    What do you think about branding? Is it just as important as Website, SEO, etc?

    Having a proper brand that is acceptable for people to look to when deciding on a product or service is an awesome way to sustain trust and stability. Some businesses lose sales for not doing proper branding. Meaning, with research whether its discussing with friends, family, ecommerce business consultant, etc, you can get some great advice on what kind of brand your business can have. Almost like a small survey to make sure you don't miss the mark on a more rewarding brand for your business.
  • Profile picture of the author Splatterfox
    Originally Posted by fearlesspioneer View Post

    "creating demand yourself". That's great idea. Sellers should add value to their products, like you said, present it in an awesome way, such as adding some videos to show your products or instruction on installation if neccessary. Or start a blog in your store and write some guides to help your audience solve their problems. Just try various ways to add value.
    Exactly, its not that you WILL make money if there is some general demand in that product and you WILL NOT make money if it isn't. Especially on Facebook you put something in front of your audience's eyes which they most likely were never looking for in that way. Here lays your chance of selling what is widely considered as "not so hot".

    Originally Posted by toysoldier80 View Post

    What do you think about branding? Is it just as important as Website, SEO, etc?

    Having a proper brand that is acceptable for people to look to when deciding on a product or service is an awesome way to sustain trust and stability. Some businesses lose sales for not doing proper branding. Meaning, with research whether its discussing with friends, family, ecommerce business consultant, etc, you can get some great advice on what kind of brand your business can have. Almost like a small survey to make sure you don't miss the mark on a more rewarding brand for your business.
    Branding is one of the most important things imo.

    SEO is great, but there are a lot of sites depending on paid traffic only. And it CAN work that way (obviously should always do constant SEO if you plan to have a longterm project on the web).

    However, branding is the most important aspect if you want to work on your business in a longterm way. Position your product(s) in a certain way and create awareness for it, to at some point be in the potential customer's "Evoked Set". Evoked Set means that people have your brand in the back of their minds when they are looking for a product like yours.

    Obviously thats not something you achieve overnight or even in a year, but something you can achieve longterm. Think about big brands like Daniel Wellington (watches). A lot of people, especially women, consider them when buying or looking for a clean, minimalistic watch. If they would have been a general webstore randomly selling different kinds of watches, they would have never been able to achieve something like that.

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