Should I keep my new store running during Chinese new year?

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I opened an e-commerce store couple of week ago with a few product and got my Facebook ads running, during this time I got a few orders but the store is still not very active.

Since I don't have a steady stream of buyers, should I keep my Facebook ads activated during the Chinese new year?
On one hand, its not like I'm going to lose a lot of money if I stop my ads sinse the store is only new but on the other hand I feel bad about the wasted down time.

Would love to hear some opinions about this.

Thanks
#chinese new year #store #struggle

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