Shopify store feedback request

Good luck your store OP

Disconnect between images and products - Your main header image includes glasses, when I first landed on the page I thought that's what your store would be selling. Like, I get it, seeing clear etc. links to glasses, but this is not what you sell.
*EDIT: I just read your about me section -- it mentions prescription glasses and sunglasses? Do you intend to stock glasses to sell?

Your logo doesn't really go with your products either, it looks more like a green energy type of logo. You're probably better off with just a nice text type logo. If you have to include imagery, I would choose something like the three sparkles emoji (non affiliate link http://emojipedia.org/sparkles/ ) or actual glasses if you intend to sell them.
Trust me, simple is better.


You probably don't need to be on every social channel yet. If you're a small team, it'll be better for you to focus on perhaps two or three channels to really make the most of them before moving onto the others. Instagram and Facebook are good, don't spread yourselves too thin and tailor the content to each channel, I see you've been posting the same things but just across the board.

I'd try to get some images of your products in use so that they are original. (Before and after would be a nice touch for things such as the sprays.)

I haven't gone through your buying process eg. add to cart, pay, checkout etc. so I can't comment on that currently but it would be worth getting a review of that from someone.
Google 'ecommerce checkout best practices' and have a look at some articles for best practices.

Keep up the blogging!

For all but the biggest, most well known and highest authority sites, pages without words cannot possibly rank. Get a bare minimum of 300-500 words of unique, compelling text on your pages - the more the better. Otherwise, you'll be spending more on ads than you can possibly make on these products or wasting a ton of time getting a trickle of traffic from social media.

Of course Olav, I wish you the best of luck!

The store looks good, but the popup at the start is awful, disable it or make it apear later than 30-45 seconds or on the activation of a click