What's the next step for me?
A couple of months ago I started my first niche webshop (Shopify).
I have an Instagram account that now has 2000 followers. In my description I have a free plus shipping offer and I've made about 30 sales with this so far. They way I've been doing this mostly is by following people from similar Instagram accounts, who would then check out my account and click on my link and get my free plus shipping offer. A few days ago I posted another free plus shipping product and had 3 people buy this (Reach: 619, Engagement: 52). Then yesterday I posted that it was the last few days of my offer and made 2 more sales (Reach: 674, Engagement: 64).
Now I'm looking for a way to reach more people and get way more similar sales. Promoting those 2 posts seems like the way to go but it just doesn't seem to work at all. It takes Instagram forever to get some Impressions and the ones they get don't click on my posts at all. The picture I use for my promo is the product plus the text FREE on it. I create the promo with the Instagram app and have custom audience running where I select only the states (US) that have been giving me the most sales so far, only women (95% of my buyers are female) and interested in my niche. Can anyone give me any advice because I have no idea what I'm doing wrong here.
Another issue that I have is that none of these buyers are looking, let alone buying any other products in my shop. Any suggestions on how I can make more money per customer? I just bought OptimizePress thinking maybe I could create some kind of upsell sales funnel instead but truly not sure how to go about this or if you can even sell physical products using OptimizePress.
Any advice would be greatly appreciated!
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