What's the next step for me?

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Hey guys,

A couple of months ago I started my first niche webshop (Shopify).
I have an Instagram account that now has 2000 followers. In my description I have a free plus shipping offer and I've made about 30 sales with this so far. They way I've been doing this mostly is by following people from similar Instagram accounts, who would then check out my account and click on my link and get my free plus shipping offer. A few days ago I posted another free plus shipping product and had 3 people buy this (Reach: 619, Engagement: 52). Then yesterday I posted that it was the last few days of my offer and made 2 more sales (Reach: 674, Engagement: 64).
Now I'm looking for a way to reach more people and get way more similar sales. Promoting those 2 posts seems like the way to go but it just doesn't seem to work at all. It takes Instagram forever to get some Impressions and the ones they get don't click on my posts at all. The picture I use for my promo is the product plus the text FREE on it. I create the promo with the Instagram app and have custom audience running where I select only the states (US) that have been giving me the most sales so far, only women (95% of my buyers are female) and interested in my niche. Can anyone give me any advice because I have no idea what I'm doing wrong here.

Another issue that I have is that none of these buyers are looking, let alone buying any other products in my shop. Any suggestions on how I can make more money per customer? I just bought OptimizePress thinking maybe I could create some kind of upsell sales funnel instead but truly not sure how to go about this or if you can even sell physical products using OptimizePress.

Any advice would be greatly appreciated!
#step
  • Profile picture of the author TheDevloper
    you said you want to earn more per customer, here is my advise give your customer a 10% discount after every order, and 5% discount after subscribing in your newsletter
    Best regards
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  • Profile picture of the author EdithF86
    [DELETED]
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    • Profile picture of the author Ryan Tran
      I could recommend you guy on Ins Ads. Firstly, you have to have lots of followers. To do this, you have to follow your potential customers as many as possible (u can find those people from your opponent). The more you follow, the more pp follow u . Next, you put you post and then put backlink on your post. Then your potential customers will deal with you Finally, enjoy your money Hope it works for you as me
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  • Profile picture of the author Rezina
    Getting more and more traffic to your website might not always be the next step. Having less but converting customers, is better than too much traffic and less conversion. I would suggest try increasing conversion from existing customers than acquiring new.

    One way to achieve this is to provide personalised shopping experience. It comes with extreme understanding of what the shopper wants and give them exactly that. Nothing less nothing more.
    Shoppers are smarter than ever and time is their most precious asset. If you dont respect their time you probably wont see much sales either.The best approach to this is personalization. Artificial intelligence tools can easily give you that edge, where you can dynamically respond to the shoppers behaviour and preferences and serve them better. Personalized recommendations and relevant cataloging is key to keep the user invested. Tools that use artifiical intelligence quickly learn the intention of the shoppers and dynamically modfy your online store to cater to their needs. If you are intrested in specific tools and services i can elaborate on it.
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    • Profile picture of the author sumitkumar12
      Can you please mention any preferred tool of your choice for personalization?
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  • Profile picture of the author ZanyZebra
    Originally Posted by EdithF86 View Post

    Hey guys,

    A couple of months ago I started my first niche webshop (Shopify).
    I have an Instagram account that now has 2000 followers. In my description I have a free plus shipping offer and I've made about 30 sales with this so far. They way I've been doing this mostly is by following people from similar Instagram accounts, who would then check out my account and click on my link and get my free plus shipping offer. A few days ago I posted another free plus shipping product and had 3 people buy this (Reach: 619, Engagement: 52). Then yesterday I posted that it was the last few days of my offer and made 2 more sales (Reach: 674, Engagement: 64).
    Now I'm looking for a way to reach more people and get way more similar sales. Promoting those 2 posts seems like the way to go but it just doesn't seem to work at all. It takes Instagram forever to get some Impressions and the ones they get don't click on my posts at all. The picture I use for my promo is the product plus the text FREE on it. I create the promo with the Instagram app and have custom audience running where I select only the states (US) that have been giving me the most sales so far, only women (95% of my buyers are female) and interested in my niche. Can anyone give me any advice because I have no idea what I'm doing wrong here.

    Another issue that I have is that none of these buyers are looking, let alone buying any other products in my shop. Any suggestions on how I can make more money per customer? I just bought OptimizePress thinking maybe I could create some kind of upsell sales funnel instead but truly not sure how to go about this or if you can even sell physical products using OptimizePress.

    Any advice would be greatly appreciated!
    Well...

    ... there's obviously got to be some overwhelming reason why someone would drive traffic from IG instead of FB (easily the single best source of immediate, highly targeted, traffic on the planet, for most).

    For the life of me though, I just can't think why it would be.

    Good luck with your venture.
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  • Profile picture of the author dave_hermansen
    Yeah, one obvious step would be to explore other advertising channels. Of course, once we see that ads are generating sales, we concentrate out efforts on SEO, optimizing pages for search terms and getting backlinks.

    Advertising will bring a finite number of people. As your site begins to rank organically higher and higher for more and more KW phrases, sales will really grow. Best of all, those sales won't cost you a dime!
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