How do you promote a general Shopify store?

Create an ad for each product you want to sell. Don't create an ad for your entire store

Hi louise0evans,

Don't advertise the store, advertise the products.

The idea of a general store may be too ambitious as a new marketer. You can still pursue that long term, however in the beginning you should really focus on just one type of product.

Take Amazon, as an example. In the early days Amazon was known a s bookseller, 99.9% of all sales on Amazon were books. After they dominated that one niche, they very gradually began expanding into marketing other types of products. It was their reputation as a bookseller that offered low prices and fast, reliable delivery that earned them trust. They were able to parlay that trust into other niches and now they are known for selling everything. I doubt they would have had the same success had they tried to start out as a general store.

There is no reason you cannot market a variety of product types, the challenge though is that you may need to spread limited resources too thinly. People do not go online to look for general stores, they go online to look for one thing in particular. Therefore you need to generate landing pages creatives and ads for each specific product type as well as for each product.

If you have unlimited resource then why not go for it?

However, if your resources are limited, a better approach might be to focus on just one product niche and get really good at marketing that, then, and only then consider adding more product lines.

HTH,

Don Burk

Each product should have its own webpage so technically OP doesn't sell random stuff. You target relevant traffic with the exact internal URL for each specific product.

To be honest OP has the cart before the horse. What they should have done is found the proven traffic source first.

The thing is, with Facebook ads, you really need to be promoting a "hot" product or something that sort of already has a specific group of people that would love to buy that product. We refer to this as "impulse buy" products and typically, they tend to be products that cost $20-60 (the lower the price, the less people have to think about it).

You have to remember that NOBODY goes on Facebook looking for something to buy. They go there to bore their friends with what they ate for lunch, pictures of their kids or their vacation, to share kitten videos or to pontificate on politics. Because of that, you need to promote products to the right people that they will see and buy, spur of the moment. This is why promoting high ticket items on Facebook is usually a bad idea. Nobody makes a split decision to fork out $1,000 for a product.

And, of course, like the others have said, you advertise a single product - not a whole website - when you have a general store. If you had a very tight niche store, you can definitely get away with promoting just the main URL (i.e. a store that only sells left handed bass guitars).

Certain freelancers promote goods. You just search for them and put up an order. For a token, they'll give your store the promotion it needs

Its also advisable you concentrate on the products and not try to promote the entire store all at once

thanks for the replies everyone. Im not a newbie been doing IM for a while. but I am new to the shopify world.

I started in Feb was a bit of a struggle for 5 months, but now im seeing results

thanks

As a small business owner with a retail store, it can be easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic.

It's time like these when you'd like to be able to consult with an expert and get help turning your store around. Even if it's just for a single piece of advice that you can put into action right away. Luckily for you, I've collected ten pieces of advice for that exact purpose.

Below you'll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your consumption in this post. These experts were kind enough to answer my question:

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?"

The tips and insights contained in their answers listed below pack a lot of punch but will only work if you pick one and decide to put it into action.

Let's dive right in.

#1. Give People a Reason to Go to Your Store
#2. Focus on How You Sell What You Sell
#3. Sweat the Small Stuff
#4. Never Stop Researching
#5. Motivate Customers to Take Action
#7. Embrace Shoppertainment
#8. Don't Just Play the "Small Business" Card
#9. Connect Online with Offline
#10 Tell a Visual Story

Thanks
Jacky