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Retail / Ecommerce Content Websites

by stretch361
2 replies
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Hello,

I think we all know 'content is king'. I'm working on trying to do a case study for this on ecommerce websites. The standard theory is that product detail pages should be suited to your target market, and should 'stand out' compared to everyone else. Here is a SEOMoz whiteboard Friday that somewhat goes into this:

E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday | SEOmoz

Now, what I'm looking to do is find smaller ecommerce websites that have great (non duplicate) content on their product detail pages. I'm looking to do a case study to see if the terms on their product detail pages consistently beat out some of the authoritative sites in their niche (i.e. Amazon, TigerDirect, Best Buy, Target, etc)

Here are a couple websites that come to mind on great product detail pages:

Vat19.com: Unique Gifts & Unusual Gift Ideas

Not really a 'retail' website...but close to it:

ThisIsWhyImBroke.com - ThisIsWhyImBroke is where you'll find cool gift ideas, unique products, and awesome birthday and christmas gift ideas. With hundreds of reasons to spend every penny you've got, ThisIsWhyImBroke features amazing produc

Even though it is a 'larger' site:
ThinkGeek :: Stuff for Smart Masses


To help with this case study...can anyone post some more websites that would fit this criteria? They don't have to be yours.....just one's you've seen in your travels.
#content #ecommerce #retail #websites
  • Profile picture of the author Mister Rex
    The real key is in the category and sub category pages. Only use the product pages to rank for the exact model of the product. Use cats, sub-cats, brand pages as the real landers as people are most likely going to use the site search or category structure regardless of where the land, even if they land on the product they need.

    The categories will then be the content hubs of the site, and use a blog to build your content and quality sitewide.
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  • Profile picture of the author stretch361
    Yep, I agree the category and sub category pages are key.

    For this particular test, I'll be researching products that don't necessarily sell via model numbers. Model numbers work well for a variety of niches, but for this particular instance, model numbers are rarely searched for.

    There are many long tail keywords that still have traffic...and the real hypothesis of this test is: If you create article like product detail pages, will that alone (with other on site SEO techniques such as title tags, H1 tags, etc) be enough to beat out the larger sites?
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