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Product Descriptions - List the specs of the product, or hype it up with some compelling copy?

by sjaguar13
4 replies
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On a site that sells non-informational products, things like car parts, clothes, or toys, how would you write product descriptions?

You could go with specs:
Blue toy car, made of metal, 12 inches x 4 inches x 3 inches

Or do you really hype it up and list the benefits of having the car, how much fun it will bring you, why everyone needs a toy car like this one, and how it's a good value, but only for a limited of time?
#compelling #copy #descriptions #hype #list #product #specs
  • Profile picture of the author sellwrite
    Typically people buy on emtions ...not logic. Do a short product desc. with benenfits rather than just features.
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  • Profile picture of the author BadMab
    I would hit on both points. If you don't have the specs you'll end up having to answer a bunch of unnecessary emails.
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    • Profile picture of the author CYCLONE
      Originally Posted by BadMab View Post

      I would hit on both points. If you don't have the specs you'll end up having to answer a bunch of unnecessary emails.
      This is dead on because the more information you put on the site the less your inbox will be full...

      I also put a very detailed FAQ and cut my emails down at least half...
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      • Profile picture of the author Duncan
        In my opinion anyone that is a buyer wants the specs in the information. To many buyers this is critical.
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