Good or Bad idea???

11 years ago

Originally Posted by ryshark

Does adding a "satisfaction guarantee" on the home page add trust or look stupid? My store does offer a guarantee, so I put one in my header, but I'm thinking about moving it to the footer or getting rid of it. What do you think?

It is a good thing.
The more comfortable and secure you can make a visitor, the better.

One must put themselves in their customer's shoes.
What do you look for when you shop online?
What makes you feel safe enough to enter your credit card details?
Question some people and find out what makes them believe a site is trustworthy, also. Hit up your family and friends. If they are anything like mine, then they love putting in their 2 cents worth

Thanks

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alksense

11 years ago

Originally Posted by ryshark

Does adding a "satisfaction guarantee" on the home page add trust or look stupid? My store does offer a guarantee, so I put one in my header, but I'm thinking about moving it to the footer or getting rid of it. What do you think?

It adds trust. I use Trust Guard on all my sites as well as have logos to show that my shopping carts are encrypted and secure. If you want someone to give you their credit card number you need to give them as many reasons as possible to feel secure.

Thanks

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Owenayuk

11 years ago

Be careful not to force your customers to trust you. You should earn some trust from them base on their experience from your service. The reason is that some internet users are exposed to even greater knowledge than the one you think you know. If they research and discovered that your site is not legally verified

You might lost the little trust they have for you. I dare not try this on my blog My Tutorial Blog Directory

Thanks

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AmySehy

11 years ago

Trust seals have been proven to boost conversions as does
Solid professional design, easy checkout and security symbols.
As far as placement is concerned with anything test,test,test

Thanks

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johnreg

11 years ago

I agree with Owenayuk opinion.

Not to force customer. I think this is not a BIG factor to your customer. In my site, I just put it in the footer. My customer will notice it when they browse the site. It's natural

Thanks

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ryshark

11 years ago

Thank you for all the replies. I do have the clickable authorize.net seal and the clickable GoDaddy SSL seal in my footer. But the "Satisfaction Guarante" seal I have in my header is not, clickable. It is a seal I found at one of the royalty free images sites, but it looks like your generic satisfaction guarantee seal which can be found at google images. In regards to the Satisfaction Guarantee seal, I think it helps to portray trust and make customers feel better about buying product, not so much from a safe/secure aspect, but just knowing if they don't like it they can return it easily. The only reason I brought it up, is because I read on WF somewhere and somebody said that the Satisfaction Guarantee seals are cheesy. Then I started looking at successful online companies websites, and I wasn't seeing many seals in the header

Thanks

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rain21

11 years ago

I think it's ok. Go with it buddy

Thanks

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bhmseoservices

11 years ago

The more secure and comfortable you make your clients feel on your website the better!
I personally like to see things like... "We accept Visa/MasterCard" -- "Free Shipping over $XX" -- "Statisfaction Gaurantee" -- "95% satisfaction rating over 'x' clients"

Online shops need to be as honest as possible and that's why Ebay and Amazon are trusted regularly by people world wide.

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dburk

11 years ago

Hi ryshark,

Using Trust seals are generally useful for boosting conversion, and like most things, timing is everything. I usually put trust and credibility seals near the Buy Now button and in the shopping cart near the checkout button, so they see the seal at the precise moment that they are likely feeling the most anxiety about making the purchase.