Shop, that Needs a critique view- Please help!

11 years ago

Hi Webass,

My first impressions:
- Your homepage should be your shop.

- The buttons on the top are out of order, I've never seen a website with the about us page as the first navigation button. Normally that would be home (which should be your shop).

- 8000 Adwords views, how many visitors was that? If were talking ~4000 visitors you should have sold something by now. Something is wrong. Is your payment gateway set up right? Test placing an order. What are your prices like? How is your adwords set up? Are the products well searched/popular? Are your ads linked to deep pages (like individual products) or just the homepage?

- The 'shipping cost' page could be changed to simply "Shipping". Simplify it, why make people click on all those drop down boxes to see the different rates. They don't know how heavy their order will be, you could put a range. Or find a number in the middle and make it flat rate.

I don't have any stores in this industry so I can't really provide specific insight but hopefully this will help provoke some additional thoughts.

Thanks
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webass

11 years ago

Thank You for all Your answers!! Comments below quotes.

Originally Posted by pavv

Hi Webass,

My first impressions:
- Your homepage should be your shop.

This cant be done with this theme. I already got dizzy about setting it up. But the traffic is sent directly to the product pages anyway. (I might be wrong, there is a second way, to make the homepage, I will take a look : Thanks!)

Originally Posted by pavv

- The buttons on the top are out of order, I've never seen a website with the about us page as the first navigation button. Normally that would be home (which should be your shop).

What Do You mean, by out of order? (Ah, I think You mean they are not ordered typically, as they should be=correct)
I did the best I can with the theme, to provide all categories under shop as a dropdown and installed a halfway working widget for category menu.

Yes, I will change the order and have "About us" anywhere else. Also, I think I need to add a FAQ.
The thing is, the theme doesnt allow a category view page, which could be used for a "shop-view". So there is no page template for this, where I could use a link, that leads them on an overview page, like "Shop" -> Click -> see all categories and step into.

Originally Posted by pavv

- 8000 Adwords views, how many visitors was that? If were talking ~4000 visitors you should have sold something by now. Something is wrong. Is your payment gateway set up right? Test placing an order. What are your prices like? How is your adwords set up? Are the products well searched/popular? Are your ads linked to deep pages (like individual products) or just the homepage?

It was 5300 views and 73 clicks, 1.36% CTR.
Payment is payal and set up correctly. Out of analytics, they dont even reach the cart.
The niche is working out fine, I know by collegues.
There are only deeplinks in the traffic campaigns.

Originally Posted by pavv

- The 'shipping cost' page could be changed to simply "Shipping". Simplify it, why make people click on all those drop down boxes to see the different rates. They don't know how heavy their order will be, you could put a range. Or find a number in the middle and make it flat rate.

this is true. I will change it to shipping only.
The toggle of the costs I thought makes it a more compressed view and looks better.
But I will think to make this even easier.
I know the rule: Dont make people think.
Probably, I will make three main points in the topmenu, that lead to main categories. Then they can navigate over the left widget deeper into.

Originally Posted by pavv

I don't have any stores in this industry so I can't really provide specific insight but hopefully this will help provoke some additional thoughts.

Thats not needed I think, Your hints are already worthful to me.

I thought through taking this wordpress ecommerce turnkey theme, it would make life easier. But there are some elementary things missing like the category view page.

But as I am deeplinking only, do You really think this is all?
Any further comments are very welcome.

Cheers.
Andre

Thanks

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Trevorjc

11 years ago

The English is terrible, which will not install confidence in any prospective buyer.

Thanks
1 reply

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webass 11 years ago

Originally Posted by Trevorjc

The English is terrible, which will not install confidence in any prospective buyer.

Hi,
I am deeplinking.
So, to avoid my bad english on the page as most as possible (and also to show foreign, already established prices), I installed all the amazon products, because this english is not mine and from native speakers.

Where exactly do You see such bad english?
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ADKaschnell

11 years ago

There's no real call to action on your landing page. Most Direct Response advertising for lead gen efforts focuses on a clear CTA (lead form, email submit, zip submit, etc).

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1 reply

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webass

11 years ago

Originally Posted by ADKaschnell

There's no real call to action on your landing page. Most Direct Response advertising for lead gen efforts focuses on a clear CTA (lead form, email submit, zip submit, etc).

This is a shopping cart?

I mean, a call to action is never wrong yes, but I dont get the connection to people coming over our traffic. This is CPV with popunder, I dont think they are mostly in Zip submits...
And if, I would use traffic like this, then I think I would only be gathering subscribers. While I havent implemented an email capture till now.

Thanks

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webass

11 years ago

BTW, I forgot to mention, that I had a huge call to action aside all products stating to enter a coupon code to get 12,5 % discount.

Nobody converted during this time also.

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pavv

11 years ago

Webass,

Sounds like your theme is perhaps not the best? I think category pages are very imnportant, they are the easier way for your customers to navigate the site.

I work with WooCommerce a bit, if you consider changing over I'd be happy to provide some guidance. Just shoot me a PM.

Thanks
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webass

11 years ago

Originally Posted by pavv

Webass,

Sounds like your theme is perhaps not the best? I think category pages are very imnportant, they are the easier way for your customers to navigate the site.

I work with WooCommerce a bit, if you consider changing over I'd be happy to provide some guidance. Just shoot me a PM.

I have woocommerce here and avoided it.

Yes, probably I will use this theme only for affiliating in the future.
Because it has great importfunctions for a lot of networks, but some weakness here and there.
Although I have to say, that they from premiumpress are improving themes on updates with a whole bunch, so it can only get better.

I just made thre cats now in top menu:
Facial Hair Removal Products - How To Get Rid Of Facial Hair Tips & Online Shop « Hair Removal Products and Prices For Your Home

But the thing is, we are deeplinking and also, the content, which isnt written in the best english, is only visited like 60 from 20.000 unique visitors ("about us" Shipping)".
So , no converting might most probably have to do with other things.
Maybe the cheap traffic.

Thanks
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Johnwiggity

11 years ago

Here's the biggest flaw I see. I press add to cart, then checkout now, and then it says my shopping cart is empty. Never gonna make a sale like that.

Seems like the cart is broken and the design is very busy. Not much white space.

I would find a reliable cart. I like X-Cart. Also your server seems kinda slow and the design is not very appealing. Why is there a pink border around the site that is about 25px?

I'm just giving you the feedback you asked for. There's a reason you're not selling anything.

Thanks
1 reply

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webass

11 years ago

Originally Posted by Johnwiggity

Here's the biggest flaw I see. I press add to cart, then checkout now, and then it says my shopping cart is empty. Never gonna make a sale like that.

Seems like the cart is broken and the design is very busy. Not much white space.

I would find a reliable cart. I like X-Cart. Also your server seems kinda slow and the design is not very appealing. Why is there a pink border around the site that is about 25px?

I'm just giving you the feedback you asked for. There's a reason you're not selling anything.

Sure, thats why I posted here, to receive as much feedback as possible.

And I am grateful for this.

I suppose You click on add to cart on an affiliate product, as I wrote already, its a mixture of normal products and affiliates.
So, probably, You hit the add to cart button and didnt follow the process, but clicked on the cart to see whats happened in there- then of course it is empty, cause following the process You would have been redirected to amazon.
This clickthrough to amazon, BTW, is far higher then the people going to the cart, when I didnt have the amazon products in there.

NO. This is new... a huge problem.... Thanks for telling me. As far as I know, yesterday everythign was still fine....

From where did You enter the cart? Probably from outside Europe, cause in Europe it is lightning fast, google sitespeed is very positive about the site.

And Yes, I am playing with Prestashop, I have a good feeling about this shop.

We are also developing shops like on magento, but I wanted to get this site up fast and running, thats why I took this.

The design is simply a child theme that came with dozens of other child themes.
I like it now better, cause it is straighter. Before I had set it to fluid widht (easily from the admin panel)...

The layout possibly is the last thing I am worring about, cause it is easy and quick to use, to be true. The drawbacks are there, yes, but can be neutralized through alternatives.

I think the main problem is the targeting of the traffic in this specific niche.

But Your thoughts, of course, are welcome.

Thanks
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webass

11 years ago

This is unbelievable....

The shopperpress really did make too much work, the shopping cart, is disabled.

They have an update available. Since Monday or so. Will give em a last chance.

Right now I am not sending any traffic to the site, so, the not working shopping cart didnt really make any harm now. But Hey, Johnwiggity, thank You really for Your review.

EDIT: Now everything works again. After the update.

Thanks
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Johnwiggity

11 years ago

Glad I could help. I've been running my cart for 5 years and I've tested everything. Not in your niche of course, but if people are confused in the slightest, they will not buy.

I just tried it again and it seems to be adding to cart now. So that's fixed.

Maybe the site or my internet was slow at the time, but I would test with pingdom tools. They seem to be pretty accurate.

Good luck to you.

Thanks
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webass

11 years ago

Originally Posted by Johnwiggity

Glad I could help. I've been running my cart for 5 years and I've tested everything. Not in your niche of course, but if people are confused in the slightest, they will not buy.

I just tried it again and it seems to be adding to cart now. So that's fixed.

Maybe the site or my internet was slow at the time, but I would test with pingdom tools. They seem to be pretty accurate.

Good luck to you.

Thanks for Your wishes, I wish You good business, too.

I always used webpagetest.org - also good.

I have set up prestashop now in 10 minutes. This is really a great tool. I also convinced my developers to change fro Magento to Prestashop. Future client sites, we will make with it.
It has a wonderful flexibility and really good functions.

Magento forgot a lot to care for site admins, in my eyes. I am finished with Magento.

To be true now, I really hope it is the theme, that keeps people from converting, not the paid traffic.

I heard different opinions on pad traffic, some said it wont convert at all.

Do You have any experiences on this?

Thanks
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Johnwiggity

11 years ago

Well I've never tried paid traffic enough to know. I tried adwords for a bit and didn't have much luck at all with it so I quit. I've always got traffic from Google, Youtube, and Social Networks so I can't help you out there. I think it's different for every niche though.

I just changed to X-Cart and really like it, although it's a little more involved than the 3rd party shopping cart Modular Merchant which I used to use. Prestashop seems pretty good though. So many out there!

Thanks
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webass

11 years ago

Originally Posted by Johnwiggity

Well I've never tried paid traffic enough to know. I tried adwords for a bit and didn't have much luck at all with it so I quit. I've always got traffic from Google, Youtube, and Social Networks so I can't help you out there. I think it's different for every niche though.

I just changed to X-Cart and really like it, although it's a little more involved than the 3rd party shopping cart Modular Merchant which I used to use. Prestashop seems pretty good though. So many out there!

Yeah, presta shop is killer. They have functioning brains. :-)

Some acquaintance with Wordpress while looking in flexibility and usefulness. You can put modules around like widgets, for example.

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webass

11 years ago

Originally Posted by Johnwiggity

I just changed to X-Cart and really like it, although it's a little more involved than the 3rd party shopping cart Modular Merchant which I used to use. Prestashop seems pretty good though. So many out there!

X-Cart looks good also. A bit similar to prestashop from the inside. But as said in prestashop, You can go to Modules-> Positions -> LiveEditor and activate a live editor, where You can easily per drag and drop re-position the modules in sidebars and content, etc.

Which I think is really important cause You can react quick when You need to change the view. Lets say a heatmap shows You, that the people are very much on right hand top side and You just put the Module with the discount offer there in a breeze.
This kind of flexibility I consider a main reason to decide for a shopping cart.
Cause it not only announces flexibility (most often in the eyes of coders) but it really is flexible, also for shop admins.

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MonopolyMan

11 years ago

First thing which popped out at me is Clicksor popunder are probably not looking to buy straight away which could be throwing off your metrics.

You've two PayPal boxes on the bottom right and, as previously said, you could try changing the homepage to actually being the shop rather than some calls to action to the shopping pages.

Each niche works differently though - really you just need to split test and see how it goes.

Thanks
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webass

11 years ago

Originally Posted by MonopolyMan

First thing which popped out at me is Clicksor popunder are probably not looking to buy straight away which could be throwing off your metrics.

Probably right. This is what they from clicksor also tell me, they say:
The visitors must see the popunder more often, till they buy.
I have to block pages out, that dont deliver converting traffic, they say.
But hey, I would tell my clients also, to buy more and more pageviews.
And additionally it is hard to say, which traffic from sites to block when NO traffic is converting right?
Especially on a blind network...

Originally Posted by MonopolyMan

You've two PayPal boxes on the bottom right and, as previously said, you could try changing the homepage to actually being the shop rather than some calls to action to the shopping pages.

Each niche works differently though - really you just need to split test and see how it goes.

Also, the alternate view (the standard view fo shopperpress) which is not from the child theme, only offers options to even make the page more unsteady and busy looking.
It would be similar to this:
WordPress Shopping Cart You can add some functions there, lke featured, comparison and stuff.
It is not bad, but I have lost my trust in the themes, as I said before.
Too much to custom code, then I could also take magento.

I think I will switch over to prestashop:
Facial Hair Removal Products
after I have added a more appealing styling to it.

This is a really typical shop structure.
Is what people are used to , right?
Not making them think, is the rule.

While shopperpress is nice, but I think very exotic. Isnt it?

EDIT:
Attached You can see the options for the alternate view.
As they dont have a presentation page (a link to all shop categories, etc), this also cannot be used, of course.
Also, not in the alternate view. The structure stays the same.

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Shop, that Needs a critique view- Please help!

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