Hiring an Adwords expert?

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I am thinking about hiring an Adwords manager to drive up traffic and conversions.

How do Adwords mangers get paid?

Do you give them access to your own Adwords account? Or, do they use their own? If they use their own account, how do you pay them for the cost of running campaigns?

Do you have to keep monitoring the account for expenditure while they are running it? I mean you don't to get up the next day and find out the guy has run a bill for thousand dollars without getting sales.

Or is it simply better to do it yourself?
#adwords #expert #hiring
  • Profile picture of the author tryinhere
    Originally Posted by Anton543 View Post

    How do Adwords mangers get paid?
    Most will take a % of ad spend or on smaller accounts a set fee may apply.

    Do you give them access to your own Adwords account? Or, do they use their own? If they use their own account
    No you do not give them access to your account nor do you give them you pass details in any form, keep that private. What should happen is an account manager will ask you for your account number only they will then patch this into a MCC account where you will be asked to accept the account manager next time you log into your account. At anytime you can disconnect the account manager or him from you.


    Do you have to keep monitoring the account for expenditure while they are running it? I mean you don't to get up the next day and find out the guy has run a bill for thousand dollars without getting sales.
    You should set a daily or weekly budget that you wish to work with and the manager will work within those boundaries, they may suggest more or less but at the end of the day you control the amount of the ad spend.
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  • Profile picture of the author Anton543
    Thanks for that. Yes, I do use Adcenter and Adwords and know about the budget restrictions you can place, but just in case there was a dodgy campaign manager who uses your funds to run his own campaign, or something along those lines.

    Anyway, How do you fund the account? Am I right in thinking the account will be funded prior to the campaign for the total amount you plan on advertising.

    Anyway, I have given this a thought and I think I will run the ads myself. This way I will learn myself because I intend to do this long term. My only problem is that i am not very good at tracking sales in relation to the campaigns, especially when it comes to Adcenter. Its much easier with Adwords since both Anlaytics and Adwords are are properties of Google.

    I want to try out these campaigns on my two new stores. I will play around with $200 to $300 ($100 to $150 each campaign) and if I am not getting conversions, then I may turn to a pro. But I firmly believe I can generate conversions because its the type of niche(s) where the conversions ought to be good, maybe 2/3 percent.
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    • Profile picture of the author Sipboy3000
      Originally Posted by Anton543 View Post

      Thanks for that. Yes, I do use Adcenter and Adwords and know about the budget restrictions you can place, but just in case there was a dodgy campaign manager who uses your funds to run his own campaign, or something along those lines.

      Anyway, How do you fund the account? Am I right in thinking the account will be funded prior to the campaign for the total amount you plan on advertising.

      Anyway, I have given this a thought and I think I will run the ads myself. This way I will learn myself because I intend to do this long term. My only problem is that i am not very good at tracking sales in relation to the campaigns, especially when it comes to Adcenter. Its much easier with Adwords since both Anlaytics and Adwords are are properties of Google.

      I want to try out these campaigns on my two new stores. I will play around with $200 to $300 ($100 to $150 each campaign) and if I am not getting conversions, then I may turn to a pro. But I firmly believe I can generate conversions because its the type of niche(s) where the conversions ought to be good, maybe 2/3 percent.
      If you hire someone, they can manage your account from their MCC account. MCC stands for my client center and it's designed specifically for the purpose of professionals to manage accounts for clients.

      Whoever you hire should be reputable and using an MCC. This way you keep control of your funding, etc because all the person can do is manage the account. They can't get your credit card details or anything like that. They can add money to your account from your funding source, but a reputable professional will never do that without your knowledge. Plus, you can set budget restrictions if you're worried about that sort of thing.

      The only way they could run campaigns of their own with your money would be to create them inside your account. But you would see that the minute you login to your account.

      Honestly, I wouldn't be worried about that if you do your homework and make sure you are working with someone who's reputable and certified by Google.

      As for learning yourself, I always say there are only 2 people that master paid traffic. People who are committed to mastering it and people who hire people who are committed to mastering it.

      You can definitely do it yourself. Just try to study as much as you can about the subject for the best of the best and don't be afraid to invest in yourself.

      Hope this helps.
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      • Profile picture of the author chriswyattseo
        Anton,

        I'd definitely make sure you set your campaigns up well. Make sure to use close knit keywords in ad groups. And to start, I'd even be careful just using exact match and phrase match only.

        I'm doing the same with an e-commerce site I'm rolling out. I'm going after buyer keywords and a few keywords that may not have buyer intent. I'm also just going after exact match for now to control intent of the searcher and my spend.

        It's all a process. Just don't blow through your stash before you can tell whether it is profitable.
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        • Profile picture of the author Anton543
          Originally Posted by chriswyattseo View Post

          Anton,

          I'd definitely make sure you set your campaigns up well. Make sure to use close knit keywords in ad groups. And to start, I'd even be careful just using exact match and phrase match only.

          I'm doing the same with an e-commerce site I'm rolling out. I'm going after buyer keywords and a few keywords that may not have buyer intent. I'm also just going after exact match for now to control intent of the searcher and my spend.

          It's all a process. Just don't blow through your stash before you can tell whether it is profitable.
          Yes I will be doing phrase match to begin with (or may even do exact match, although that brings in traffic slower, but I suppose, more qualified traffic).

          I will be landing the traffic on category pages. I will therefore have 7 different ads running simultaneously (5 for category pages and 2 for individual products), with each ad targeting around 10 different keywords.

          Its one of those niche where people don't have an exact product in mind generally because they are not generally aware of the exact model but tend to search keywords that are category oriented. Hypothetical example - people tend to search 'Xbox 360 game pad' rather than 'Xbox 360 game pad model name/number'.

          But I also have to admit, its one of those niche you don't know whether people are searching for information or intend to buy because they generally tend to use the same keywords when doing either.
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          • Profile picture of the author ryshark
            Originally Posted by Anton543 View Post

            Yes I will be doing phrase match to begin with (or may even do exact match, although that brings in traffic slower, but I suppose, more qualified traffic).

            I will be landing the traffic on category pages. I will therefore have 7 different ads running simultaneously (5 for category pages and 2 for individual products), with each ad targeting around 10 different keywords.

            Its one of those niche where people don't have an exact product in mind generally because they are not generally aware of the exact model but tend to search keywords that are category oriented. Hypothetical example - people tend to search 'Xbox 360 game pad' rather than 'Xbox 360 game pad model name/number'.

            But I also have to admit, its one of those niche you don't know whether people are searching for information or intend to buy because they generally tend to use the same keywords when doing either.
            I was thinking about starting this exact thread a few days ago. Overall I haven't spent a lot on adwords, but ended up losing it all at the end...just like gambling. I initially spent $50 and profited $80. Then when my account ran out of money, I recharged it with the entire $130 and lost it all with no conversions....same ad. If you end up hiring someone, please keep me posted. I'm wondering if I'm doing it wrong or just too small of a sample size.
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  • Profile picture of the author djackson
    chriswyatt has it right. it is very easy to roll through money in adwords, ive done, everyones done it.
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  • Profile picture of the author shazaman
    adwords matched up with the right campaign can be very effective
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  • Profile picture of the author AdrianB
    Do a search for 'google adwords advice' if going solo. I wrote a post you should come across that will save trouble by covering the basics.

    Good luck with it all!
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