Search traffic better than paid traffic?
What I find is that search traffic on my site leads to more page views i.e. people browse the site whereas quite often people just exit from the page they have landed on when they come trough paid traffic. Admittedly, I am landing paid traffic on to category pages which I feel is the best way since, if I land paid traffic on product page, it might not be the product they are looking for, and knowing how impatient web surfers are, they could just hit the back button on the browser.
The problem with my niche is that I convert the search quite well but at the same time people don't usually come through a search for particular make, just the type of product they want.
Also, I feel you should use the word 'buy' or 'shop' somewhere in the ad so people will know they are most likely clicking on to a shop. This doesn't apply to all types of stores, however.
The problem with my niche is that I convert the search quite well but at the same time people don't usually come through a search for particular make, just the type of product they want.
Also, I feel you should use the word 'buy' or 'shop' somewhere in the ad so people will know they are most likely clicking on to a shop. This doesn't apply to all types of stores, however.
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