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Google Shopping Question

by ryshark
6 replies
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In order to show up in Google Shopping search results(after account is established), does the keyword have to be in the title? I'm talking the actual product title not meta title. For a made-up example if you were selling shoes and had a category page for just Nike Shoes. Then on that category page with only Nike Shoes, the individual product titles were:
Running Shoes
Basketball Shoes
Tennis Shoes

Then if somebody typed in Nike Shoes, into google shopping, then none of your products would show up in the results, correct?

This is the issue I am having so I'm thinking about actually changing my product titles (which will also change my product URLs) to make it look like this:
Nike Running Shoes
Nike Basketball Shoes
Nike Tennis Shoes

.....and then hopefully start getting more specific traffic from google shopping.
For this made up example, would this be the only way to get "Nike Shoes" to show up in the results?
#google #question #shopping
  • Profile picture of the author timpears
    Not necessarily, there is more to Google than just titles. I have done searches for stuff in Google when looking for certain items in the pages. Google Shopping isn't much different, you will deliver a feed to Google and the data in that feed will go into Google's data base and the serch will pull from that data base. so if your description contains the search term, you STAND A CHANCE of popping up in search results.
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    Tim Pears

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    • Profile picture of the author ryshark
      Originally Posted by timpears View Post

      Not necessarily, there is more to Google than just titles. I have done searches for stuff in Google when looking for certain items in the pages. Google Shopping isn't much different, you will deliver a feed to Google and the data in that feed will go into Google's data base and the serch will pull from that data base. so if your description contains the search term, you STAND A CHANCE of popping up in search results.
      That's the thing, for certain category pages, I'm not popping up in Google Shopping results at all, because I don't have the Category keyword in my specific product title. If I do a search for what I have in my title, then that product will show up. However, that is limiting my results by a lot. With my example above, there would be more searches for Nike Shoes than Running Shoes. Although, the running shoes are Nike running shoes, it doesn't show in the G-Shopping results.... if that makes sense.
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  • Profile picture of the author ryshark
    Does anybody have experience with google shopping?
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    • Profile picture of the author dave_hermansen
      We try to include both the generic and specific product terms in our product titles, whenever possible, so that they have a better chance of showing up both organically and in Google Shopping results. So, "Nike running shoes" is definitely better than just "running shoes."

      Also, most decent, modern shopping carts allow you to customize the URL, so you shouldn't have to change the URL. If you have an old shopping cart that doesn't allow you to change the URL, I would suggest creating 301 re-directs from the old URL to the new one (or switching to a better shopping cart).
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  • Profile picture of the author ryshark
    Thanks for your reply. I went ahead and put the word in the title last night, which did change the product page URL. I could change the URL back with my cart, but I think I will just leave it. I don't have any back links for those product pages anyway... I think that is the best choice, now my product page URLs are better optimized, I guess. But now my keyword is n the URL twice. Once for the category and once for the product. I wish I wasn't so paranoid about getting punished by Google, the only reason I made this chane was to get more clicks in G-Shopping. Now my product URL looks something like, myshoes.com/nike-shoes/nike-running-shoes. Basically broken down to HomePage-CategoryPage-ProductPage
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  • Profile picture of the author ryshark
    I decided to put my URLs back to what they were but keep the new titles. I forgot about losing PR on the new URL's and decided I should keep the PR I already have on those pages. Plus, I feel better having the keyword in the URL once instead of twice.
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