I have access to the website backend, which allows me to see all customers who have registered online (approx. 20% of their total customer base), which allows me to see, addresses, numbers, emails, past orders, etc
I also have access to adwords and analytics data where I can see there top selling products, top traffic keywords, etc.
I have a massive email list of 70,000 past customers, that have purchased one of their 30,000 products.
They have a broad customer base, in many different industries such as education, mining, warehouses, with massive customers such as BHP in Australia.
They sell everything from safety products, office products, warehouse products, traffic and parking products to first aid.
So if you were in a similar position and were a completely upstanding citizen like myself ... what would you do?
I guess I should niche it down to one industry firstly (if i can filter them out) ... then might sound crazy but start cold emailing each one, being as personal as possible ...
How to Get Early Customers to Respond to Your Cold Emails
Then what though? Most customers are buying a large variety of products. Should I be trying to source all these products? (doubt it... is there such a thing as a personal shopper for b2b businesses?)
Hmmm ... frustrating because it feels like such an advantage, but at the same time, because it is such a large and varied customer base (from different industries to different sizes), I am finding it hard to get my head around the best way to filter it down and then provide them with value (products).