Would you prefer Amazon or ebay store to list ALL your products?

11 years ago

I have tried an Amazon store many time, and have not had very much success from it. In fact, on one of my websites, I incorporated an Amazon store into the web page itself. However, I ran into a problem with Google, on the basis that, this is not original content.

The only time I use an Amazon store now is as a pop-up window. I try to post some good content, and then, try to work an Amazon store into my page that is related to the content of my page. To see an example of what I am talking about, visit Good Food and Food Ideas | Foodmazing.com, and look at the menu item entitled, "Kitchen Store".

What I have said here is what I learned from talking to an Amazon representative.

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NewbieLifer 11 years ago

BOTH. Do you have product ID's for your products? Then just list them for sale on amazon. If not, you can list them for sale on amazon under "everything else". Don't pay for an amazon store. Also post them for sale on ebay. There are no listing fee's for up to $5,000 in listings on ebay unless they sell.

Personally, I have my products for sale on Amazon, Ebay, Etsy, Zazzle, my website and a tab on facebook. I feel that saturating just gives you more exposure.
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Andrew Milburn

11 years ago

I would sell on both the platforms.test the market keep good records and and then see where the most sales are and the most profit, and then just rinse and repeat.

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kite6w

11 years ago

Thank you all for the advices. The listing fee is what killing the margins, so I thought if I have for instants having more than a thousand products to list.Using Amazon paid plan will allow me to post unlimited products with lower fee, while ebay will allow up to 500 free listings + lower final value fee. Both seem on par with each other in term of cost. That is why I want to know if it is feasible to list on Amazon or ebay with paid plan...Or I can just list them all without paid plan at both store.

Thank you!

Thanks
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Auctiondebteliminator

11 years ago

Originally Posted by kite6w

Thank you all for the advices. The listing fee is what killing the margins, so I thought if I have for instants having more than a thousand products to list.Using Amazon paid plan will allow me to post unlimited products with lower fee, while ebay will allow up to 500 free listings + lower final value fee. Both seem on par with each other in term of cost. That is why I want to know if it is feasible to list on Amazon or ebay with paid plan...Or I can just list them all without paid plan at both store.

Thank you!

Your comment here concerns me - primarily because not only are costs predictable BEFORE you list, but so are profits.

In fact, you should ONLY list items that are profitable and not 'guess' as to which ones will do well.

In addition, store costs are justified when you have a certain number of items.

32 items in total justify a basic store subscription because your listing fees would total the insertion fees.

600 would justify a premium store because of the same reason

6000 would justify an Anchor store for the same reason. (Previous subscription plus the previous listing fees even though these numbers change all the time) It used to be that you needed 16 THOUSAND items to justify the cost of an anchor store.

But, you should sell 100% of your items for a profit as the strategy and format to list them is known PRIOR to listing them.

Which would also beg the question: "How many of your listings are profitable on eBay?" Because then you can list them in all Good til cancelled, multiple quantity listings' to have them in perpetuity.

The views to actions ratio on them would skyrocket and your listings would sell like crazy, pushing your competition out of the water over time.

Remember, you don't have to be the cheapest, you just have to be the best.

Many people make that very common mistake - where they believe 'lowering the price increases turnover'. That's not the case. RANKING HIGHER increases turnover when SOLD the right way.

You have something potentially very exciting here.

-Auction Debt Eliminator-

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HarrisAndrea

11 years ago

Originally Posted by Auctiondebteliminator

Your comment here concerns me - primarily because not only are costs predictable BEFORE you list, but so are profits.

In fact, you should ONLY list items that are profitable and not 'guess' as to which ones will do well.

In addition, store costs are justified when you have a certain number of items.

32 items in total justify a basic store subscription because your listing fees would total the insertion fees.

600 would justify a premium store because of the same reason

6000 would justify an Anchor store for the same reason. (Previous subscription plus the previous listing fees even though these numbers change all the time) It used to be that you needed 16 THOUSAND items to justify the cost of an anchor store.

But, you should sell 100% of your items for a profit as the strategy and format to list them is known PRIOR to listing them.

Which would also beg the question: "How many of your listings are profitable on eBay?" Because then you can list them in all Good til cancelled, multiple quantity listings' to have them in perpetuity.

The views to actions ratio on them would skyrocket and your listings would sell like crazy, pushing your competition out of the water over time.

Remember, you don't have to be the cheapest, you just have to be the best.

Many people make that very common mistake - where they believe 'lowering the price increases turnover'. That's not the case. RANKING HIGHER increases turnover when SOLD the right way.

You have something potentially very exciting here.

-Auction Debt Eliminator-

Although this post is a little bit old, I found it today and wanted to comment on the above.

What Auctiondebteliminator says is valid in my opinion only for established sellers with lots of feedback. If you are a new seller on eBay the above will not work I believe. I have noticed that eBay pushes new sellers further down the search results, so even if you have done your research and you have your items "Good Till cancelled" for long time (so you can increase your views to actions ratio), you will rarely sell anything.

What's your opinion on the that?

Thanks
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repricerexpress

11 years ago

Originally Posted by HarrisAndrea

Although this post is a little bit old, I found it today and wanted to comment on the above.

What Auctiondebteliminator says is valid in my opinion only for established sellers with lots of feedback. If you are a new seller on eBay the above will not work I believe. I have noticed that eBay pushes new sellers further down the search results, so even if you have done your research and you have your items "Good Till cancelled" for long time (so you can increase your views to actions ratio), you will rarely sell anything.

What's your opinion on the that?

I think that's why they should try a smaller number of SKUs on each site--you've got to start somewhere on eBay to begin the climb up the rankings, just as you do on Amazon. Depending on what they're selling, they simply won't know until they get on to those marketplaces and start selling.

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techfriend

11 years ago

You can use Amazon and eBya for sale your product, but it will be more helpful if you have your own store as well.

You can sale product in less price what you are selling on Amazon and eBay so that people will see your product on Amazon and eBay but most of the people will buy it from your store.

You can link your Amazon and eBay store with you Web store.

These days so many eCommerce platform are in the market you can choose right one and design your own store at very competitive price

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ReferralCandy

11 years ago

I'd try listing everything on both with unpaid plans, then wait a month or two to see what works better- than go with that.

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UKlotterysyndicate

11 years ago

i buy on both so I don't see any reason why you should limit your consumer's choice. The only hindrance is when you don't have much time to do both.

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OnlineStoreHelp

11 years ago

There are ways to test both to see what converts better.

Obviously with eBay, you don't need a pro plan, just wait for them to do a free listing and test it out that way, save some of your margin.

If you are not on a Pro plan with Amazon, you have to have UPC's that are existing in the system to be able to list. But if you have UPC's that are already listed, go ahead and test those over time.

My only advice, if you have products that are not currently selling on Amazon and you think they will sell well, avoid selling on Amazon. If you have a good product that sells well, Amazon will back door you to the supplier.

Like others have said, to get the most margin and control over your customer, setting up your own ecommerce store is what I would consider doing. It is not expensive, a platform like BigCommerce will only run you 25 bucks a month for 100 products and lets you plug into eBay to autolist there.

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kite6w

11 years ago

Thanks all for the feedback. They were very helpful. I already have an online store setting up. The problem is pulling traffic. I plan to sell on ebay first with unpaid plan, but I thought it is against ebay policy if I link it back to my store. Please help me clarifying if this is the case.

Also, I have about 500 hundred products and not sure if using pro plans will save me much money if I list them all on Amazon and ebay. Should I use unpaid plans first to test them out first as ReferralCandy mentioned? Is it even worth upgrading later on either on Amazon or Ebay?

Thank you again!

Thanks
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UnkwnUsr

11 years ago

Originally Posted by kite6w

Thanks all for the feedback. They were very helpful. I already have an online store setting up. The problem is pulling traffic. I plan to sell on ebay first with unpaid plan, but I thought it is against ebay policy if I link it back to my store. Please help me clarifying if this is the case.

Also, I have about 500 hundred products and not sure if using pro plans will save me much money if I list them all on Amazon and ebay. Should I use unpaid plans first to test them out first as ReferralCandy mentioned? Is it even worth upgrading later on either on Amazon or Ebay?

Thank you again!

No you can't link to an eCommerce store through eBay but I believe you can link to an email list on your about me page (and only there). You could direct people to your about me page in the end of auction email, grab their email and send them offers from your new store.

Now as far as whether to go with Amazon or eBay I think it depends on the items you're selling. For anything one of a kind you have to go with eBay.

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ShaggyMax 11 years ago

Looks like many have responded with solid advice. Performing multi-channel test run is a good idea. See what works and what doesn't. Good luck.
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kite6w

11 years ago

Originally Posted by UnkwnUsr

No you can't link to an eCommerce store through eBay but I believe you can link to an email list on your about me page (and only there). You could direct people to your about me page in the end of auction email, grab their email and send them offers from your new store.

Now as far as whether to go with Amazon or eBay I think it depends on the items you're selling. For anything one of a kind you have to go with eBay.

Thanks. Is it worth it to use any paid plans at all?

Thanks
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UnkwnUsr 11 years ago

Originally Posted by kite6w

Thanks. Is it worth it to use any paid plans at all?

I would say yes it is if you're planning on selling in volume then it is worth it. On eBay you will save on listing fees. Without a pro account amazon charges an extra $1 on each transaction, that can really add up. A pro account is only $40 a month, so if you sell 40 items then it just paid for itself.
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Moneymaker2012

11 years ago

I like amazon. Amazon does not "'disadvantage"' sellers, as eBay does, by moving them down in the results when shoppers perform a search.

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grace2

11 years ago

Both the platforms are very good for the product listing. But I will choose the Amazon

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Auctiondebteliminator

11 years ago

Also - what people are saying is correct with a mailing list. When people buy from you, you can link your Paypal account to an auto-opt in account such as aWeber.

From there, you can do email marketing to your website.

eBay only cares that your INITIAL sale is on your website - but from there, they don't care what you do with YOUR customers. It's a GREAT list-building tool, and something NO one does, unfortunately.

Retarget your audience with something incredible engaging and you'll enjoy a TON of sales.

That's the great thing about having Paypal as a payment platform with aWeber integration.

Thanks
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CynthiaAngel

11 years ago

Originally Posted by Auctiondebteliminator

Also - what people are saying is correct with a mailing list. When people buy from you, you can link your Paypal account to an auto-opt in account such as aWeber.

From there, you can do email marketing to your website.

eBay only cares that your INITIAL sale is on your website - but from there, they don't care what you do with YOUR customers. It's a GREAT list-building tool, and something NO one does, unfortunately.

Retarget your audience with something incredible engaging and you'll enjoy a TON of sales.

That's the great thing about having Paypal as a payment platform with aWeber integration.

What Retargeting tool do you use or have had success with?

Thanks

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Murray Cowell

11 years ago

Regarding both of them , I actually believe that the mobile app for both is better than the website. But I would definitely go with Amazon because of the fact that they are a company with history and their image is quite good lately, with all the new acquirings they're making, not to mention self products.

I hope you make the right decision,
Best of luck!

Thanks

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hephaestion

11 years ago

Ecom newbie here. This may be a stupid question, but what is the advantage of getting a paid plan with amazon or ebay?

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kite6w

11 years ago

Thanks again for the reply. I already calculated all the profits for my ecommerce store. It is just that ebay and amazon fee will decrease margin greatly with their fee. As Moneymaker mentioned, ebay decreased your ranking as opposed to Amazon. Hmm...Tough decision.

Thanks

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Lelando

11 years ago

I use amazon as ebay is too expensive to list products when you list in bulk. Bonanza is a good alternative but you don't get as much sales from there

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chg

11 years ago

Definitely both of them. Analyze after a few months and adjust accordingly.

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andrewc5 11 years ago

Both good options. Just start with one and add the other later.
I have an Amazon store and just FYI if you are matching to existing listings is big quantities be very careful that you are matching to the exact product. It's like the wild west out there is some product categories (Grocery)
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Would you prefer Amazon or ebay store to list ALL your products?

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