Domains: EMD(or close to it) vs catchy brand name
If my keyword was 'luxury dog houses', it would be like choosing between luxurydoghousesonline.com, which screams generic niche site, vs poochpalace.com, which has a little more personality and feels more like a real brand.
How much value does Google place in terms of rankings? I know they adjusted EMDs months ago but does that make them irrelevant? How much value does Joe Schmoe place when searching for a dog house?
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Ron Rule
http://ronrule.com