Keyword Targeting on Product Pages

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Hey y'all,

I've been entering exact product names as keywords into Google's Keyword Planner, and it seems as though many are not garnering searches. In this case, would it make sense to target a broader keyword phrase that is getting searches (for example, "Nike Shoes") even if the product page is more specific (for example, the product page is for one particular model of Nike shoes)?
#keyword #pages #product #targeting
  • Profile picture of the author dburk
    Hi HamSandwich,

    The new Keyword planner uses exact match search volume data only, while the old keyword tool used broad match as default and you could manually select exact or phrase match volume data. If you could somehow get phrase match data you're more likely see some search volume for those product names, but sadly, it's not available from the keyword planner.

    My advice would be to use the exact product name in combination with the more general label names of the product. The reason being that while the specific name may have less volume it often has much higher conversion rates than the more general names. Just use both and you are covered both ways.
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    • Profile picture of the author HamSandwich
      Thank you so much, dburk. I'll do as you said, target both. Do you think the specific or generic keyword phrase would be better off at the start of the title tag?

      Also, if there's a crossover in the two keyword phrases, would Google penalize you for keyword stuffing? For example, the title tag is "Nike Air Jordan Retro III - Nike Shoes | Foot Locker"
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  • Profile picture of the author HamSandwich
    Thank you so much dburk! Really appreciate it.

    All the best,

    HamSandwich
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    • Profile picture of the author finebird
      Hi,

      Try www.title-builder.com
      It's based on real ebay searches - it can give you an idea what keywords maybe useful in your listing and what models are most searched
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