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Dropshipping and product content: best practices

by surepost
4 replies
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So in discussing product content in another thread, it got me thinking. What do you guys consider your "go-to" source for unique product content?

I've a got a few sites running that get content from a product feed, but the quality is, frankly, crap. Beside the fact that it is non-unique, it has a ton of marketing information that I wouldn't want, inconsistent quality of writing, and sometimes totally false product specs.

I have over 1,500 products on one site, so writing content for all of them would take an age (or a fortune).

Here's what I'm doing:
  • For popular products (top 2-3%), I'm researching the content myself.
  • For products with less visits, I'm hiring content writers from various places on the web to write brief but unique descriptions
  • For the rest: I'm trying to remove the marketing nonsense ("Save big on...", etc.) programatically and hoping I don't get hit too hard for having copy that is probably in many other places on the web
For you guys with larger catalogs, what are you doing for content?
#content #dropshipping #practices #product
  • Profile picture of the author articlewritingservicess
    Just a small Suggestion: Many people gets worried regarding duplicate content from the merchants products, BUT i guess you can make 'no-index' for the categories, products somehow, so by doing like this, you'll have a great store with 100's of products and your site will not be affected by search engines too.. and besides you should definitely write some articles for your site and need to work on seo!

    I guess the above idea should work for you!

    Anyway, regarding articles (or) importing bulk products from Datafeed, we'd definitely help you! please contact us if you need any help! ( or just PM )
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    ==>> GET HIGH-QUALITY ARTICLES AT CHEAPER PRICES<<==
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    • Profile picture of the author surepost
      Originally Posted by articlewritingservicess View Post

      Just a small Suggestion: Many people gets worried regarding duplicate content from the merchants products, BUT i guess you can make 'no-index' for the categories, products somehow, so by doing like this, you'll have a great store with 100's of products and your site will not be affected by search engines too.. and besides you should definitely write some articles for your site and need to work on seo!

      I guess the above idea should work for you!
      I suppose the point is moot if you no-index all the product pages, but that's not the way I'd go about it. But yeah, if you do go that way you better have some really good content otherwise. Articles and blog posts and such.
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      • Profile picture of the author rookie51
        If I have multiple sites with the same content (products) will it hurt my SEO?
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        • Profile picture of the author surepost
          Originally Posted by rookie51 View Post

          If I have multiple sites with the same content (products) will it hurt my SEO?
          You simply won't be ranking as well as you could if you had good unique content. I do not think there is any penalty per se.
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