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Ecommerce Marketing Question? Marketing Site and Adwords?

by directimports3
5 replies
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I have settled on my business strategy of what type ecommerce store I am going to create. I have a couple questions about the process. If any experienced marketers/SEO/and adwords people could help that would great.

1. I have found a sector of products I am able to market and my top 3 keywords have high volume anywhere from 33,000 to 97,000 at low cost per click and also low competition. What is the best strategy for an adwords campaign? I have never done a campaign. I have used semrush so I was just planning on using my competitors keywords and just attacking it that way. Whats your suggestion?

2. What is the best way to market an ecommerce site? I know the basics. I was thinking SEO the hell out of everything with Link juice, title tags, alt tags, Meta descriptions, content writing, and keyword driven content. I was also thinking social networking Facebook,twitter,instagram, ect... and obviously a blog with great content. What are some major things I should be focusing on to get this site up. I will be working with a designer should I tell him anything to be more SEO focused?

3. My competition is doing pretty well according to SEMRUSH. It seems almost all of there traffic is derived from organic search which is confusing because the content isn't that great but I think they have been an authority in the industry for 15 plus years. What is the best way to attack this situation? Should I do a combination of advertising or take his words he organically ranking with and do some Adwords? Any suggestions?
#adwords #ecommerce #marketing #question #site
  • Profile picture of the author amcg
    2. What is the best way to market an ecommerce site? I know the basics. I was thinking SEO the hell out of everything with Link juice, title tags, alt tags, Meta descriptions, content writing, and keyword driven content. I was also thinking social networking Facebook,twitter,instagram, ect... and obviously a blog with great content. What are some major things I should be focusing on to get this site up. I will be working with a designer should I tell him anything to be more SEO focused?
    I think with parts 1 and 3, I'd read more about keywords and try to learn as much as possible myself before paying for a product or service.

    With part 2, your best and most powerful friend is going to be word of mouth. How you grow via word of mouth is probably down to a number of factors you can control e.g the products, delivery, selection, customer service etc. Simply, if you have a product and service folks like, you will grow via word of mouth.

    There's a couple of marketing routes to amplify word of mouth. They are:

    1) The 'modern way' to approach this is through digital marketing. Obviously some of the digital marketing things you mentioned e.g. social networking, blogging etc will amplify this. Google the term 'growth hacking' for more about this strategy, the benefits are often claimed this is cheaper and has better impact than traditional marketing.

    2) The alternative, especially if you have marketing dollars, is old school paid media i.e Adwords or display advertising online or even, as many websites now seem to be doing, tv, newspapers etc.

    Most companies now use a mixture of both, increasingly tilted towards digital.
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  • Profile picture of the author directimports3
    Thanks for the advice. Been looking into growth hacking and I'm seeing definite results but the process seems a bit vague. I know facebook, twitter and others have had huge success with it so I'm gonna keep researching. It seems it's really science of how the user interacts with your web presence and products. It's interesting.
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  • Profile picture of the author ppcmanager
    Hi,
    1. It's good that you have already researched using SEMRush. If based on your analysis the PPC Competition is low, then do go for adwords. Based on my experience, visitors to ecommerce sites generally buy some related products as well, in addition to what they visited the website in the first place. The point is, if your average visitor value is high - you can make good profit from adwords or bing ads.

    2. Ecommerce can be marketed in a lot of ways, especially if it's a niche which is general/has wide applicability or usage. Social Media should definitely be a part of your campaign, with a heavy emphasis on Facebook.(again the final call on which platform to use would depend upon your niche). Get Email marketing as well for upselling/cross-selling. Optimizing the check-out process would also become important once the orders start coming-in. And yes, SEO should also be part of the mix.

    3. Try both SEO & Adwords. In Adwords, try Product Listing Ads, Display Ads & Re-marketing etc. At the end of the day, how much resources, time & money you are willing to invest would dictate what all activities you decide to launch to begin with.
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  • Profile picture of the author Solid Commerce
    amcg really kind of hit the nail on the head -- Google favors organically-spread, high-quality content.

    Really, the best way to do excellent and cost-effective SEO is to channel your efforts into some creativity. The more you can do to engage with your audience, the more attention your site will get, both from customers and other industry thought-leaders.

    In fact, it's those thought-leaders that are really going to help you rise in the rankings in ways that are significantly helpful to your business. When you can put out content that attracts the attention of other respectable sites in your niche, Google takes note. And they love that sort of thing.

    I'd focus some of your marketing efforts on putting out content to benefit your AUDIENCE. This means don't let your Facebook feed become full of posts to your company's blog, or items on your site. Keep it varied. Ie, post links to helpful content that relates to what your customers want. Mix it up with some posts about your own inventory, and don't forget to just post things that are generally fun and engaging.

    If you try to treat your social media efforts like they're all different channels, with your business being something of a publication, it gets a lot easier.

    Hope this helps!

    _ Sean
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