Ecommerce Marketing Question? Marketing Site and Adwords?
1. I have found a sector of products I am able to market and my top 3 keywords have high volume anywhere from 33,000 to 97,000 at low cost per click and also low competition. What is the best strategy for an adwords campaign? I have never done a campaign. I have used semrush so I was just planning on using my competitors keywords and just attacking it that way. Whats your suggestion?
2. What is the best way to market an ecommerce site? I know the basics. I was thinking SEO the hell out of everything with Link juice, title tags, alt tags, Meta descriptions, content writing, and keyword driven content. I was also thinking social networking Facebook,twitter,instagram, ect... and obviously a blog with great content. What are some major things I should be focusing on to get this site up. I will be working with a designer should I tell him anything to be more SEO focused?
3. My competition is doing pretty well according to SEMRUSH. It seems almost all of there traffic is derived from organic search which is confusing because the content isn't that great but I think they have been an authority in the industry for 15 plus years. What is the best way to attack this situation? Should I do a combination of advertising or take his words he organically ranking with and do some Adwords? Any suggestions?
-
amcg -
Thanks
{{ DiscussionBoard.errors[8848088].message }} -
-
directimports3 -
Thanks - 1 reply
{{ DiscussionBoard.errors[8849687].message }}-
directimports3 -
Thanks
{{ DiscussionBoard.errors[8851000].message }} -
-
-
ppcmanager -
Thanks
{{ DiscussionBoard.errors[8851877].message }} -
-
Solid Commerce -
Thanks
{{ DiscussionBoard.errors[8852649].message }} -