More Ebay Traffic

The things that work for your own webpages will work for an ebay listing, backlinks, adwords, high quality relevant keywords. They all apply.

"Is it worth it?" There is only one way to find out, after you do it a while, see if you have any profit left, obviously this will depend on your conversion rate and profit margin. I have no idea what your products, margins or competition are like, but it might be.

Personally I concentrate all marketing towards the website I own, not somebody else's.

I think PBScott has a really great idea, there.

Rather than driving traffic to someone else's website (eBay), think about driving traffic to your own.

If your inventory is doing well on eBay, it might make sense to invest in a tool that'll help you sync up your inventory on another channel, like Amazon or your own webstore.

That way you can get a lot more exposure to your inventory, and all the work that you put into getting traffic to your website is yours, no matter what happens.

The danger with putting a lot of time/money/effort into driving traffic to your eBay store is that you're driving traffic to your source of income, but that source of income is built on the back of another business. eBay is notorious for closing accounts and not really bothering to say much about why. You never know what could go wrong, which is why it makes a bit more sense to focus on driving traffic to a site that you actually own, rather than your marketplace living on someone else's turf, so to speak.

Hope this helps!

_ Sean

Oh, Auction Debt Eliminator, where art thou...?