Savvy expert warriors! Please critique my new wesbite!

Store looks great!

One of the first things I'd do is look into getting your own branded favicon.

All the navigation options in that top header are great. You didn't leave any open space, and you made sure to add interesting modifiers (that almost function as their own calls to action) to the different categories. "Sexy Clutches" and "Classy Briefcases" are really smart.

You've got that blog up there, too, which is a great idea...but you're not taking advantage of it.

This is probably the NUMBER ONE thing I'd suggest doing to improve traffic, conversion, authority, etc.

You're in a good niche market for content creation. If you can do it yourself or hire someone to do it for you, you've got a great platform on which to start a cool fashion/lifestyle blog. If you can create a unique editorial identity, you can give yourself some of the most cost-effective marketing available.

Content marketing is where it's at right now, and your site is totally primed to take advantage of it. Not only this, but if you're constantly adding content that's high in both quality and relevance...your site is going to benefit in the search results in a HUGE way. Tying your bloggers into Google Authorship will also help.

Hope this helps! You're more than welcome to PM me for some more info. This kind of thing is my bread & butter.

_ Sean B.
Solid Commerce

(Also, do you have your inventory on any other marketplaces? That might be a good way to get your online store a lot more exposure/revenue.)

Here's a super handy article on how to get connected with Google Authorship:

https://plus.google.com/authorship

Basically, it specially tags your content so that Google and Google+ handle it differently. It shows up with a picture of the author next to it in search results, and ultimately helps boost your authority and credibility online.

And while it might sound counterintuitive...join Google+. This is a must. Make a brand page for your store, and create a posting strategy. It's important. Create, post, and share as much content as you can, but don't do it willy-nilly. Try to focus on content that will actually help or entertain your audience.

Find groups, communities, and thought leaders with impressive followings that might be potential customers. Engage with them. Interact. Don't spam -- but contribute to the conversation. Like. Share. Comment. Ask Questions. Plus one. Et cetera.

But the most important thing?

Have a voice. Work with your blogger to create a unique and memorable "persona" that you can get behind your blog and social media presences. THIS is one of the best ways to get your blog and social content "out there," so to speak. But it's not the only way.

Network, and network strategically. Once you're convinced that you've got some impressive content on your blog and site, reach out to some social thought-leaders. Find some people with impressive followings, and see what you can do to market together. The best way to go about this is to focus on creating value for others. Make sure you focus on targeting people that you can help on a mutual basis.

I hope this helps! You're welcome to PM me or reply here if you've got more specific questions.

_ Sean B.
Solid Commerce