Question about product descriptions and SEO

by jta89
3 replies
  • ECOMMERCE
  • |
Hi All,

I was going to post this in the SEO forum, but figured you ecommerce experts would be a bit more familiar with this. I am selling a few different brands products', and most of the suppliers require that you keep their exact product descriptions. With many other stores online using the same product descriptions, this is obviously extremely non-unique content. What do you guys do to make your product pages unique in terms of content for SEO purposes. Any ideas/suggestions would be greatly appreciated!

Thanks
#descriptions #product #question #seo
  • Profile picture of the author kjamesnv
    Why do the suppliers require specific descriptions? I have never heard of this this before.
    {{ DiscussionBoard.errors[9062889].message }}
  • Profile picture of the author amcg
    Originally Posted by jta89 View Post

    Hi All,

    I was going to post this in the SEO forum, but figured you ecommerce experts would be a bit more familiar with this. I am selling a few different brands products', and most of the suppliers require that you keep their exact product descriptions. With many other stores online using the same product descriptions, this is obviously extremely non-unique content. What do you guys do to make your product pages unique in terms of content for SEO purposes. Any ideas/suggestions would be greatly appreciated!

    Thanks
    Hmm, 'unique' might not be the best way to sell more product. You should focus on making your descriptions clear, concise and accurate. If you're selling commodities, there's no escaping the fact that your product pages will in all likelihood be the same or similar to others.

    Actually, one of the reasons to focus on private label (your own products) with ecommerce is the fact you can differentiate from others.
    {{ DiscussionBoard.errors[9063107].message }}
    • Profile picture of the author LABEShops
      I have never had a vendor require me to use their descriptions and I currently deal with more than 80 vendors.

      I would double check with them on their requirements. At the very least, see if they will let you add to their descriptions - perhaps write a unique opening and closing paragraph with their required one in between?
      Signature

      Owner of LABEShops.com & 20+ Niche Online Stores as well as Scifispace.com and other sites. Recommended Host: Evolve

      {{ DiscussionBoard.errors[9064267].message }}

Trending Topics