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Anyone for buyer psychology?

by Andy Geldman
3 replies
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Studies going back several decades have identified the power to influence people using reciprocation, commitment and consistency, social proof, liking, authority and scarcity. I've taken a stab at applying those "weapons of influence" to ecommerce in 2014:

Get 'Em to Buy, Buy More, Buy Again: Six Weapons of Buyer Influence

Are you already thinking that way in your marketing? Can people still be influenced on that level?
#buyer #psychology
  • Profile picture of the author sidiniquity
    This guide on consumer psychology from Quick Sprout is awesome -
    The Complete Guide to Understanding Consumer Psychology
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    Learn how to start and scale your own e-commerce store - www.openastorenow.com

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    • Profile picture of the author green0
      Hi,
      Do you use these consumer psychology tips/methods on your sites?
      Do you have any advice for online casino users?

      Caesar's online casino - Jersey's finest.
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  • Profile picture of the author ShoppingSignals
    This is a good read Andy. No doubt that psychology should be a factor in how we approach marketing efforts.
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