Why is my eCommercial site not converting well?

I would consider cleaning up the design of your site in a pretty big way. You're actually off to a good start, in terms of the basic structure and setup of your webstore.

The big problem, I think, starts with the backgrounds. They're a bit busy, and I think it winds up making your site look a little dated.

I'd take a look at some of the best-performing sites in your niche, and consider taking some notes in regards to what they're doing that looks different from yours. There are a lot of ways that you could simplify your site, which might help with conversion in a big way.

I do see that your site is responsive -- this is a GREAT start, and shows that you know which direction things are headed. I'd still do a bit of work to clean up your site's overall design, however.

You're almost there!!

Thanks for input, appreciate!

Yes I would like to use paid advertise when its bringing in enough.

There's quite hard to find not identical items that does not sell on ebay/amazon. Theres most niches covered in hard way. We are offering latest smartphones, tablets, cameras but also accessories. Offering free express shipping worldwide on each product, manufacturer warranty. Discounts and special products.
I'm aware that there are many many other online stores that sell identical products. We are still looking for that new products that would be online on our store.

What do You suggest to use instead of slider? Just banner?:confused:

Theres under contacts our location but its in Estonian. Thank You for pointing out will change it.

No You would not be first one to buy. Theres been few sales. Will not get reviews without sells, that's why I need some advices how to make the site to convert and generate sales.

Thanks for input this is really important to me:rolleyes:

Hey there,

Thanks that's really good idea! But if Theres not been many sales and no testimonials to add?
With blog We have tried review some products that we sell and gather some visitors and possible customers. Wasn't just a good idea to link from homepage to blog should be the other way around.

Thank you for pointing out. Our pages are mostly wrote by experienced english writers. There might be few mistake. That feels a bit stupid that they were on banners and will let designer know to fix ASAP.

First, you are in one of the highest competitive markets - electronics. So you really need to stand out. Your site looks good (aside from the typo/grammatical errors already discussed), you have a large number of facebook followers (though I suspect you might have paid for followers since I see very little engagement.) and are on the other social networks, though are not using them for much more than product pushes.

Second, I'd rethink your blog article strategy and perspective. "Why Chinese products are on par with the world’s best" is a weak title and the entire article uses the tone of "chinese made products are as good as..." I'd have written the article more along the lines of We are the best because we are made in China and talk about the factory, the Chinese commitment to quality, that all the best electronics are made in China because of it, the top brands that have factories in China, etc. You don't want to put any negative ideas into the readers head and the tone of the article and heading definitely does this. Never apologize about your products - instead make them shine (I had a friend that used to sell at shows and would call some of her pieces "the cheap junk" because some of the market at the show could afford it. This immediately made the shopper think it was "junk" since she called it that herself and cast that idea on her entire inventory, even pieces that were high priced. It always surprised her that I sold more when I worked her table for her and she wasn't there - didn't surprise me at all).

Everyone has the same old articles about brands, reviews, etc. Instead, I would look for ways to help solve a customers problem. Look at x brand of tablet for example and give ideas for how someone could use it to solve a business or personal need. Does x smartphone have an awesome appointment calendar for example? Do an article on how a mother could use it to organize all her kid's activities. Does x tablet sync well to other devices? How could it be used to keep a project team on track? Giving useful information rather than just the facts or reviews of a product would help set you apart from others.

If you can, you might offer technical support too - even if someone didn't buy from you. I've helped customers locate a missing part or how to fix a broken item for example even if they never bought from me before (I just repaired a necklace for someone for example). Next time they are shopping for a similar product, they are likely to buy it from me since I helped solve their problem. Online chat is a great way to do this as you can limit yourself to a few hours a day. And of course have an FAQ section on your site giving the problem and the solution. You could also offer it on social media like facebook to boost your engagement.

For competitive markets, you really have to think outside the box. Make customers feel comfortable that you are the one to buy from, and engage your market.

I have to agree with lack of unique content. I'm giving my best to find new suppliers and goods all the time. I'm giving out promotions and discounts. Branded goods do not have much profit anyway so can't really go any lower on prices. For small company its always hard to start competing with big companys such as amazon, ebay or some other huge electronics store.
We are offering free shipping worldwide for all our products via DHL not any airmail.
We are looking ways to engage our customers more and give them value. We have better prices than most EU smaller online store(not ebay.amazon). I just looks like we are not visible for customers or something scared them away.

Thank You very much!

For me all the pages seems to work fine with every browser I have checked.
This page was working just fine with Chrome, just checked.

lol yup, it is not showing up on the product page at all. That is definitely your biggest problem

Thank You very much for honest feedback.
Yes belive me or not I have been thinking about this since day one. We are trying to get away from high-prices electronics and replace it something more unique but less expensive. We mostly work for Estonian market and EU but can deliver worldwide. Current theres no stores in Estonia that sells some of the most popular Chinese branded tablets and phones, they are really good and cost 5 times less than any Ipad.
I'm currently out of ideas where to move on with this niche. Maybe I could just choose some micro-niche and add this to my store. We are not looking fast money, more building authority and trust on customers eyes. Ofcourse sales and money will help us improve everything much faster.

Thanks for your feedback.

For email marketing I would need somekind of list with possible buyers/retailers if we speak about wholesale also. I'm trying to get site to convert so I could build decent list with subscribers and csutomers.

Make your site more attractive to earn more conversions