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New Business, Ethics for Starting E-mail Marketing

by slynch1
7 replies
My e-mail marketing campaign will target web designers and digital marketing firms in my local area (as well as the local business owners who will be subscribing through my website).

I want to further educated the local web designers and digital marketers about the powers of video and I have a good list of contacts.

Is it ethical to add them to my e-mail list without asking them permission first?

Should I reach out to them first and ask if they would be interested in my e-mail blasts?

Or is it okay to just send them the e-mail without permission first?

What are some ethics to starting your e-mail list?

Thanks!
#business #email #ethics #marketing #starting
  • Profile picture of the author pmcfitnes
    Hi there,

    I wouldn't send any e-mails without permission - that is basically spamming. Don't mean to sound harsh but even from a buinesss point of view it isn't going to do your reputation any good.

    Paul
    Signature

    Paul

    PMC Fitness
    http://pmcfitness.co.uk - Free Diet and Workout Plan - Get Yours Now

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  • Profile picture of the author ProducerK
    I would try calling them before I would try sending them unsolicited email.
    I would imagine if you can get someone on the phone to speak too as well, and have a good pitch, you could close them a lot quicker as well.
    Signature
    EMAIL & SMS MARKETING | DATA & LEADS SALES | SYSTEMS SETUP | EXPERT CONSULTING
    LeadsPlusData.Com | PM For Skype, Telegram, Signal, WhatsApp, And More....
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  • Profile picture of the author Jon Flowmail
    Sending out email communications without prior consent is considered spam and enforceable by law in many countries under things like CAN-SPAM and CASL.. and the proposed fines are pretty hefty.

    Even if you do ignore that, the chances are that your list will be flagged as spam pretty quickly and you will be booted by your email newsletter provider. So.. It's just not worth it in my professional opinion.

    It's always best to build relationships and build your lists organically. It will yield MUCH higher quality leads and in turn higher profits to you. So it's time to start growing that list and there are many methods - time to take a look at the growth hacking forum!

    Jon
    www.flowmail.com
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  • Profile picture of the author JohnMcCabe
    Originally Posted by slynch1 View Post

    My e-mail marketing campaign will target web designers and digital marketing firms in my local area (as well as the local business owners who will be subscribing through my website).

    I want to further educated the local web designers and digital marketers about the powers of video and I have a good list of contacts.
    Be very careful if you want it to stay a good list of contacts.

    Originally Posted by slynch1 View Post

    Is it ethical to add them to my e-mail list without asking them permission first?
    No.

    Originally Posted by slynch1 View Post

    Should I reach out to them first and ask if they would be interested in my e-mail blasts?
    Yes, one time only.

    Originally Posted by slynch1 View Post

    Or is it okay to just send them the e-mail without permission first?
    No.

    Originally Posted by slynch1 View Post

    What are some ethics to starting your e-mail list?

    Thanks!
    It's been around a few years now, but get your self a copy of Permission Marketing by Seth Godin.
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  • Profile picture of the author linuxsmtp
    if you are getting smtp server setup make it sure to add this line on the email headers.

    List-Unsubscribe:
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    • Profile picture of the author discrat
      I will add along with what everyone else here is saying ...........you must get permission to do the Emailing. No question !

      The more each of us does this the better reputation our industry will have as whole



      - Robert Andrew
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    • Profile picture of the author nameless7
      Originally Posted by linuxsmtp View Post

      if you are getting smtp server setup make it sure to add this line on the email headers.

      List-Unsubscribe:
      I agree with that completely. Even if a particular web designer has no interest in getteing your emails at least he will definitely appreciate your ethical conduct
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