Crafting Follow Up Series - Information Overload

Health is a "market", not a "niche", and it's one of the world's biggest markets. There are thousands of "health niches". What matters is that you start out from a position in which all your traffic (and therefore subscribers) are accurately targeted for one niche, and that's the one in which you're going to promote products, and that it really is a "niche".

How you do that in "health niches" is really the same as how you do it in any niche - or at least, the underlying principles are the same, even if the precise detail varies a little.

I'm a little reluctant to supply a "resource" for someone who put the words "information overload" in the title, but here are six posts/threads which, between them, cover almost all the basic concepts of email marketing, and should at least get you oriented.

What are the essential things to know about list building?

Lists: How Long to Presell - Averages

Website or squeeze page

Where to get reports to give away on opt in page?

Autoresponders vs. Broadcasts

Sick of Emails Not Being Opened?

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Look up Ben Settle and Andre Chaperon. Both have amazing products on email marketing that will help you make some serious cash with your lists.

Both are big advocates on selling through stories. Tell your list a story related to their health issues (I don't know what exact topic your list is about), relate some lesson or tip out of the story, and then soft pitch to a product at the end of it.

For example:

"The other day I fell down the stairs...[go into story about that]...it made me realize how important it is to have strong bones that don't break easily...[now we're going to go into the pitch]....Luckily I didn't suffer any serious injuries from the fall because of this awesome natural tea I've been drinking. Its loaded with vitamin C and other nutrients your body craves and needs. Click here to grab it: http://LINK.com"

Thats a really rough example but it should give you an idea on how to go about things.

Hope it helps

Thanks guys, all very helpful...

I must say that it was easier at the beginning when I had a few lists and didn't have products. Making a cycle by promoting a product for 3-4 emails and then moving on...

But, in my current situation when I am trying to promote one single product all the time. You have to shake things up...

Just now I am looking at a list I have and my open rates are 60 % for the first email and then 25-38% for the rest of them. I don't even know if that's good or not...

Back to the white board...

For all the people just starting out, if there is anything to learn from what I am saying here it's this - develop a mechanism do remove the "NOISE" from your head.

Here I am with all this lists I've built that are completely underused because I wasn't able to maintain FOCUS. I put the form there, write a few follow ups and then like a kid with ADD I get distracted by a new toy, whether it's niche websites, T-spring or whatever.

Choose one thing and work on it until it's fully in place or until you are sure that it's now working.

Sorry for the lengthy message, somebody might find this useful sometime and avoid the kind of chaos I have in my brain right now.

I am trying to tackle stuff with the "Clear-the -mechanism" approach from the movie For the Love of the Game if anybody has seen it...