Resistance Words You Should NEVER use in a Call to Action within an Email !

Actually this can be applied to a Sales Page. But in this example I am focusing more on Email Swipe and a Call to Action within an Email to your List.

This is something I learned a while back ( from Matt Bacak) and it just makes good business and marketing sense..............
Basically, you should NEVER use these Resistance Words in any Promo or Call to Action : COST, PAY, PRICE.

Here are some examples of what you do not want to write in a Promo........ " This wonderful Service will Cost you only $997. Or " The Price of this state of the art software is only $97. Or "Pay only $78 and this hardware is yours to keep "

Now here is a better way to write it..... " Your total Investment in this state of the art Software is a mere $97, a drop in the bucket for the level of quality you will be getting "

So anyway, to me it is common sense business stuff. But it is amazing how many Marketers today still overlook this important concept.

I know it can help you a lot on not just what to say but how to say it

Just something to think about when you are writing your emails and Call to Actions




- Robert Andrew