Who are the best email marketers out there?

Well find the top performing products, figure out the owner behind them, and get on his list.

Jesse of LoseTheBackPain is an example - his business is highly successful, that means his email marketing is working (since he also uses that).

You should be on the lists of those who are in the same niche you want to be in.

And initially, you should get on a LOT of them.

You can weed 'em down after a few weeks or months - but there's as much to learn from poor marketers as there is to learn from the best.

Yeah, but who's to say most of his sales weren't made from affiliates? I wouldn't think that would necessarily mean he is good at email marketing.

That's a good idea. I can't believe I didn't think of that. Seems obvious now.

I think I'll just start with two for now - I don't want to get too overwhelmed.

There must be some way to figure out who some of the best email marketers are in a niche. Anybody know?

You think ? No offense but you should make sure you are 'SURE' about what you want and need to do !!
Be open minded and do not limit yourself regarding an issue like this.

Test it out yourself.



- Robert Andrew

alex malave (when i started making money)
matt pocius
matt bacak
i could read their stuff all day

By using the words "I think", I actually meant "in my opinion". I didn't mean to sound as if I was unsure. I am absolutely sure that I don't want to email my list anymore than every 2 or 3 days.

I know there are some people who email their list every single day, and depending upon who they are (well known, respected, trusted) and other factors, they might be able to get by with it. But, even if I could get by with it myself, and somehow have something interesting, valuable, and worthy to say everyday, I wouldn't want to. I don't want to spend that much of my time.

Not all marketers in the "make money" or "IM" niche mail every day. Derek Halpern and Ramit Sethi are good guys to learn from and focus a lot on the psychological aspect of buyers, ie. getting into your customers head.

Thanks, I never heard of those guys, but I'll check them out.

Yeah, but how do you know they don't make most of their money from affiliates instead of from their list?

True, but a lot of people, myself including, don't like it when people send emails every single day. It is a bit much in my opinion. A lot of us get emails from other sources as well, and we don't like having a load of emails to weed through every day when we log in. Got to let people breath once in a while.

If someone is more well known, respected, looked upon as an expert in their niche, people might be more willing to put up with daily emails from them because they're hoping they might learn something valuable from them here and there. As for me, I eventually end up unsubscribing.

It's not just about making money for me, it's about freeing up my time. I don't want have to work everyday always trying to figure out what next to write to my list. There is more than one way of doing things. I'm not saying that there aren't people out there making good money doing it this way, I just don't think it's the best way of doing it, and certainly not the best way for me.

I don't want to treat people like fools and ignore them, I would rather treat them as I'd want to be treated myself.

Every time I've been on someone's list who sends daily emails, it seems like they don't send much good content. Mostly just a lot of garbage and they are always trying to sell you on something, or get you onto somebody else's list. But, why should that be surprising - who could possibly have so much of value to say to warrant emailing their list every single day? I realize that some emails sprinkled throughout, should be soft sales and hard sales, but I think it's easy to go overboard on that stuff and other fluff and junk if you're trying to get an email out every day to your list.

I do intend on showing up for the race, sort of speak. I intend on learning as much as I can about email marketing (which is why i started this post), researching my niche until I feel like I'm somewhat of an expert, writing the best quality articles and email series that I can, and finding quality products that I can promote to my list. I will send enough emails that they won't forget about me (1 or 2 per week), but I won't send so many that they grow sick of me.

Looked at from a psychological standpoint, when someone is always in your face, you get sick of them. I think it's the same when someone sends you an email every day. It's like a fast talking salesman who trys too hard to make a sale - you just want to hang up the phone on him, shut the door in his face, or in this case - unsubscribe.

It's been said before that people fall in love with you when you are not there. They start thinking about you - "hmmm, when is so and so going to send me another email". And then when you do, they are more excited to open it since they don't hear from you everyday. And then when they open it and it was actually worth opening, it makes them happy. They feel grateful to be on your list and the relationship blossoms. In every healthy relationship, you need breaks from one another. You need to let people breath.

I think if you are going to insist on emailing people everyday, you'd do better to provide more good valuable content and a lot less other stuff. But, most people can't be bothered to invest that much time and energy into their list (me included), so they're probably better off not emailing their list every single day.

The #1 reason to have a list is to get people to buy your stuff....Period. The degree to which you offer value to your list, and provide solutions will dictate whether or not they leave you. If they feel spammed and they leave- it's probably because you are making some fundamental mistakes in how often you email, in your offers or you failed to indoctrinate them correctly. They need to get who you are and what you stand for (branding is important!)

Derek Haplern is a great person to follow on psychological aspects that cause people to buy.

I also follow Ryan Deiss at Digital Marketer. He has some great free resources and swipe files.
I am using one of his autoresponder series now for my eBook launch.

When you start to follow him you will see he is not a proponent of year long autoresponder series. The goal is to Indoctrinate (get them to know who you are), offer Value (I.e Products that solve a problem) and then CONVER (turn them into buyers).

There are ways to do that will targeted campaigns that do not take a year to unfold. I usually email new subscribers to my list more often.( daily). I have now started to remove people who do not open 5 or more of my emails- they go into my "dump list". They may get additional promos from me or they may not. I focus on those that do engage and buy.

I do not want anyone on my list who does not want to be there or who won't buy. In the end they are welcome to unsubscribe (I tell them in my welcome email that I am going to sell to them- I don't hide it).

Finally, we all know many people who join our list are looking for freebies and have no intention on buying. While not every product is for every subscriber-if you are a lurker freebie seeker.....you are not wanted on my list.

Just my thoughts. Good luck!

Jolynn

I like matt bacak and lee murray. Their stuff are entertaining.

Find those who are building a list (have some sort of optin box) regardless where traffic comes from people will optin and that makes them sales. If they are getting lots of sales and have an optin box it's likely their email marketing is effective since a percentage of visitors optin first and then decide to buy...

I would just checkout what sort of emails they send and so forth, sometimes just by doing that you can understand if it's good or bad email marketing.

Joshiaw mentioned him too, I'll have to check him out. I would like to know more about the psychological aspects.

I see where you got the swap files, but how did you get his autoresponder series?

Where do I find this lee murray? I see that there is a bank robber name lee murray, and a boxer named lee murray, but you're surely talking about someone else.

How would you know if they are getting lots of sales though? Even if a Clickbank product has a high gravity score, which indicates that the product is selling well, there's no way to know which affiliates are making those sales, is there?

I'm thinking maybe I should just find the most popular blogs in my niche and subscribe to a few of their lists. As well as look up some of the guys mentioned in this post.

Ben Settle, Frank Kern and others already mentioned

Awesome, thanks

Good idea, hadn't thought about that.

When you say it's ranked top 3 in cb, do you mean top 3 in all products, or just the products in its category? I assume you're talking about the top 3 in its category according to gravity, right?