Process after "Free ebook" opt in?

Also, is it common to put a link at the end of the free e-book to the paid e-books sales page?

Technically that's the way to do it, but there could be a lot of variations. For example you could feature the product on your free product download page, you could pre sell the "urgency" factor in a series of emails and then send them the purchase link - building hype and then pitching it basically. It actually depends on a lot of different factors such as niche, kind of product, what part of the problem cycle does your product fall in and pricing etc.

Good system, in principle: this can work very well.

Here are six "email marketing threads" which - between them - add up to a pretty good "general overview" of the process of email marketing. A bit time-consuming to read through, but there's a huge amount of information, collectively, in them ...
What are the essential things to know about list building?
Lists: How Long to Presell - Averages
Website or squeeze page
Where to get reports to give away on opt in page?
Autoresponders vs. Broadcasts
Sick of Emails Not Being Opened?

For myself, I've always sent a couple more emails in-between, after the free book and before the first "promotion". I think it builds more trust and credibility if you provide them with even more information, after the free one, before you try to sell anything. You don't want to wait too long, of course, as they can "cool off" as well, so there's a balance to be found, there. But in general, the more they trust you, the better you'll do with the promotion of the paid product, because more of them will be willing to rely on your recommendation.

For myself, I send them email on days 1, 3, 6, 10, 15 and thereafter every 5 days, with a "product recommendation" occupying the second half of every third email. So they normally get the first product recommendation on day 6, with two other emails before it. There isn't a "right answer", but that's just what works well for me.

What's most important of all, overall, in this process, I think, is making quite sure that the "free one" you send them first serves all the purposes set out in post #7 of this thread, because that's what determines the open-rates and attention-rates of all the subsequent emails you send them.

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The new Email should be an introductory one. Explaining maybe who you are and what your credentials are. Start establishing a relationship so they can get to know you and you can get to know them.

This will make selling that second e- book much easier


- Robert Andrew

Once they optin to get free ebook, keep giving them tips via email (without sharing all the "secrets" in the paid ebook of course) - dropping your link to the paid ebook in the emails (not in every one) such as in the P.S. section, after your name.

Or just mention it in email - but don't just blast an email to tell them hey I have a paid ebook go buy it. Apart from the follow ups with tips (some with link to paid product), you can then write an email specifically to sell the paid product - talk about a problem they have that paid ebook solves, then suggest the paid ebook as the solution.

Thank you guys for all the helpful answers! It's people like you that make this forum so great

I have one more question about my sales page. Do you think that the sales page for the paid ebook should be on the main site (where people did the opt in) or should I buy a new domain ( booktitle.com ) and put the sales page there?

Personally, I would utilize the Thank You page after they opt in to mention the paid product (strike while the iron is hot right?). If they buy, I would move them over to a different list.

If they didn't buy, then the list they are on would have a follow up sequence containing tips from the book and mention the book in the process giving them an opportunity to buy.

So here is what I do. I just launched my first eBook here of the forum:

1. Setup sales page for the book on my domain. I use leadpages I also install tracking code on that page so I can pull those people into a retargeting ad.

2. I offer free chapters to my eBook on the sales page as an option for people who do not buy right away. Those people are fed into a autoresponder series that goes for 7 days. I suggest you look up Ryan Deiss at Digital Marketer. He has tons of great email tips and he also has some free templates for a "fear, logic, gain" campaign series. This is geared to those that didn't take your offer on the eBook, the goal is convince and then convert.

3. I have several email lists so all of my thank you pages for those lists are changed to promote the ebook.

4. Email to existing list my eBook offer. Those that do not buy go into the other email list and get the "gain, logic, fear" campaign series for 7 days.

You can also offer a discount or bonuses for people who orders your product, that is a good way to incentive quick action.

Hope this helps.