Why a lot of People Fail at Email Marketing

by discrat

Posted: 9 years ago 19 replies

EMAIL MARKETING

People fail at Email marketing for a number of reasons.

One reason for failure that I find a lot of people are guilty of (consequently causing miserable results ) is their inability to properly connect with Subs in Follow Ups/ Broadcasts.

I hear many of my own Subs who say they want cookie cutter Follow Ups that they can COPY and just start sending out and engaging their own List and making tons of money with.

The problem is that just does not work. I know I have been there,seen that, and done that. And I tell them there really is no copycat blueprint email you can COPY from someone else and have success with.

Email Copy is much different in that regard to traditional Sales Copy with a Sales Letter.

In Email Copy, you really need to take a "Conversationalist" tone with your List

Develop your own persona....or better yet use the Persona that God gave you . Be unique ,different, and unpredictable in your emails

You'd be surprised how far that can take you.

One good way to do this is just literally talk out loud through a Follow Up /Broadcast when you are actually writing it. No joke I did this when I first started and it is really beneficial ! Pretend like you are talking to a buddy in the room and just take it from there.

I do not do that myself anymore as Iam sure many experienced email marketers do not have to . But for people starting out and wanting help with writing emails this is a good technique to start practicing and utilizing.

- Robert Andrew

#email #fail #lot #marketing #people

Jack Sarlo

9 years ago

What you mean by people fail?

I mean like with everything else at first it will be strange and difficult a bit, but then by learning and practicing you start to improve. It's not rocket science.

Thanks
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discrat 9 years ago

Originally Posted by Jack Sarlo

What you mean by people fail?

.

Exactly what it says ! People put together a sales funnel with Follow Ups/Broadcasts that are doomed from the beginning.

They think buying more Solo Ads or creating more blogs to get more optins will turn around their very unprofitable business.

But in essence they need to go back and take a look at the emails they are sending their List. Just like I talked about above. And start rebulding this whole process. Starting with the Intro. Email !

As i said this is from my own experience and what I have seen among the people who do not see success in email marketing.

- Robert Andrew
- Thanks
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Emir Hayric

9 years ago

Originally Posted by Jack Sarlo

What you mean by people fail?

I mean like with everything else at first it will be strange and difficult a bit, but then by learning and practicing you start to improve. It's not rocket science.

I thought it was pretty self-explanatory myself.

[ 1 ] Thanks

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tristatemedia 9 years ago

i think it all comes down to your funnels, upsells and down sell and cross sell.
- Thanks
- 1 reply
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- discrat 9 years ago
  
  Originally Posted by tristatemedia
  
  i think it all comes down to your funnels, upsells and down sell and cross sell.
  
  Yes in some respect. But also it is important to study the Context of how those Upsells, Downsells, etc... are being communicated to your List
  
  Don't sit their and send out Follow Ups with two lines written and then put a Link to your Promo and thats it.
  
  This is a recipe for many,many Unsubscribes and ultimately a doomed biz.
  
  Putting your personality out there and being engaged with your List is key ,imo !
  
  - Robert Andrew
  
  Thanks
  
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kulwantnagi

9 years ago

[DELETED]

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discrat

9 years ago

Originally Posted by kulwantnagi

They fail in monitoring process.

Once you are good in tracking the people, you are good to go.

Read this post: Email Marketing: 7 Key Metrics to Monitor and How to Improve Them

Hey kulwantnagi,
I think what the content of this Link has is good.

But rules are rules and you cannot Post a link to your Site outside Sig.

- Robert Andrew

Thanks
1 reply

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JohnMcCabe

9 years ago

Originally Posted by discrat

Hey kulwantnagi,
I think what the content of this Link has is good.

But rules are rules and you cannot Post a link to your Site outside Sig.

- Robert Andrew

You also can't put affiliate links in your sig - even redirected domains.

Thanks

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amcg

9 years ago

Originally Posted by kulwantnagi

They fail in monitoring process.

Once you are good in tracking the people, you are good to go.

Read this post: Email Marketing: 7 Key Metrics to Monitor and How to Improve Them

Yes, this is true. The lack of a marketing plan with goals that includes email marketing subscribers and growing this subscriber base means your progress will likely stagnate.

Thanks
1 reply

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chris3

9 years ago

Originally Posted by amcg

Yes, this is true. The lack of a marketing plan with goals that includes email marketing subscribers and growing this subscriber base means your progress will likely stagnate.

You know that moment when you come across something so interesting, so thought-provoking that you just have to share it?

This is that moment.

A few weeks ago, Rand Fishkin published a video called The Greatest Misconception in Content Marketing. Like most of his videos, Rand used plain and simple terms to explain why a lot of content marketing fails. More recently, he followed up on it with an 86-slide deck that further explains why content marketing fails.

And it's simple, really. The stakeholders funding the content marketing don't understand how it works and expect unreasonably fast or massive results without enough budget, resources and time. Blogging doesn't create business, at least not right away.

Rand broke it down into five mistakes that marketers make that result in failure:

You believed the biggest myth content marketing ever told the world. (Gotta see the slides for this one.)
You made content without a community.
You invested in content creation, but not in it's amplification.
You ignored content marketing's most powerful channel: SEO
You gave up way too soon.
This deck â€" all 86 slides â€" is pure gold for content marketers.

Thanks
1 reply

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knyght

9 years ago

I'm on tons of mailing lists because I'm interested in solutions and not having to "listen" to someone "chat" just to "chat" - just get to the point.

If someone is not providing good solutions they get unsubscribed.

Originally Posted by discrat

Don't sit their and send out Follow Ups with two lines written and then put a Link to your Promo and thats it.

This is a recipe for many,many Unsubscribes and ultimately a doomed biz.

- Robert Andrew

The email is there to justify and explain why and how it can benefit you, why it's worth purchasing - however many lines it takes.

Originally Posted by tristatemedia

i think it all comes down to your funnels, upsells and down sell and cross sell.

I agree. You can be the "nicest guy" but if you are providing "garbage" that's a losing proposition.

You build "trust" and "authority" by the quality of your solutions and how helpful you are.

Thanks

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Yankabilly 9 years ago

I found for me that you have to read the email then go back and brush it up. I agree you need to put your personality out there. I do and if someone unsubscribes so be it I know I've done my best most of them won't do anything with the info anyway. They just want it because it's FREE!
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suip81 9 years ago

Thank you for this informative content. I' ve been receiving a few unsubscriptions and it really hurts.

Cheers.
- Thanks
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WebOutGateway 9 years ago

Why fail? the best thing bout email marketing is that there are a lot of fish in the sea. Make it sure that you are encouraging more that leaving.
Analyze. what makes your customer left you? What make your customer like you.

The bottom line is, Make it simple. Make it engaging, make it humanistic.

Just a thought.

PS. Make it relatable no matter what. As simple as that.
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Nathan Fortune 9 years ago

Everything is statistics. Just maths.

If you are not cheking the conversion and the funnel where it has problem to fix it,
then the e-mail marketing will fail too.

First because no new people join into and Second because the people are already in lose their interest in the mails.

It is complicated and simple together...
- Thanks
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redacris 9 years ago

Thank You For your sharing
- Thanks
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talfighel 9 years ago

Here's why most people fail when it comes to email marketing:

1. They don't get new and fresh leads on a daily basis.

2. They just sell, sell, sell, sell (You get the point)

3. They never give value so no one buys anything from them.

4. They get 500 subscribers and then they stop. (Remember the point I made in #1 above).
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- discrat 9 years ago
  
  Yeah I have to agree with #1 especially.
  
  You have to keep at it day in and day out.
  
  Doing the little things over and over again. And these little things need to make a positive difference in your overall business strategy.
  
  I know I was scheduled to book a few Solo Ads yesterday but put it off because I got distracted.
  
  Today, you are damn right I did it first thing. I should have never got distracted yesterday.
  
  So keep your Focus in replenishing your Leads Monday- Sunday
  
  - Robert Andrew
  
  [ 1 ] Thanks
  
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JensSteyaert 9 years ago

It also helps if people already know you, otherwise you're just another name in somebody's inbox...

Most people underestimate this and just start building a list, you have to be active where the people that subscribe to your list hang out, this forum for instance.

That's jjust a little thing, but in the long run you'll see a much better response. Most other things are said above...
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Matthew Trujillo 9 years ago

People fail at email marketing because they only think of themselves and not their subscribers. And when you do that your subscribers don't trust you. So it's important to always send helpful information that is relevant in the niche you are in. A few promotions won't hurt here and their but only recommend things that you genuinely believe will help them. If not than you will develop a bad reputation, so a good thing to remember is always keep your prospects in mind when emailing them, and respect them. Some marketers have no respect for their email list and they wonder why they aren't making any money with it.
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Why a lot of People Fail at Email Marketing

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