by JoeSmR
3 replies
I have a feeling that I'm paying more than I should for my email list
How do I do list hygiene and remove unsubscribers/people who have never opened my emails?

Also my bounce rates are 10-20%, is that a problem?
Thanks!
#hygiene #list
  • Profile picture of the author Javisito
    A good advice would be to delete everyone who has not been opened any email for 30 days and do so at least once a month.

    There is a lot of people who abandon email adresses and those are just dead weight to your list.

    Hope that helps
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  • Profile picture of the author joshsiaw
    Yeah, I think bounce rates do affect you as well because it means your emails are probably going to spam and that's never a good thing. You probably want to clean those out as well before they affect your reputation rating with your autoresponder.
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