Length of Email for Relationship Niche

by PriyaN
14 replies
Hi there, I'm putting together a sequence of emails targeting the relationship niche and was wondering how long an email should be. Given the intention that I'll be giving the subscriber value by providing relationship advice I know it would be a little longer than normal but still don't want to bombard with lengthy unnecessary text that will just turn the subscriber off from reading my emails. So what is the general rule of thumb on word count....

Can anyone help me pls?
#email #length #niche #relationship
  • Profile picture of the author JensSteyaert
    I agree that emails that are too long might be annyoing for some people, unless you have a great style that really engages your subscribers. It's hard to judge though what is "too long", as it really depends on many factors.

    An alternative could be to send them to a blog and write a longer post there. People tend to like reading blog posts better than a long email with just text.
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  • Why would the length of an email make any difference to a person who's looking for advice on relationships? Seems to me that as long as you know your stuff, and your emails are entertaining, and engaging, you'll have very little problems keeping peoples attention.

    It's true a lot of people just skim through the email, but is that who you really want to target? The people who really couldn't give a damn about your emails? It's a joke the way people approach email marketing these days.

    They pander to the very people who couldn't care less about their emails instead of catering to the people who do. I never write short emails and I certainly don't care about people who haven't got 5 minutes to read my long ones.

    Why build your business around people who can't make the time to read your stuff? It makes no sense. And please don't say that you're just doing what the majority wants. That too, is complete garbage. Fact is: the majority of folk who jump around, have ADHD and don't read or engage with your emails... should be wiped off your list as soon as possible.

    If you don't use the 80/20 rule in your business, it will use you.

    - Declan
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  • Profile picture of the author Jack Sarlo
    Quality is important not length - put the quality in there don't care how long it is - Eben Pagan in the dating niche had long articles via emails, but not one sentence was a waste of space or time for the reader... I was on his list that's how I know

    Having said that, mine and most people's I'm subscribed too are the length of half a 500 word article approx.

    If you're going to write that long, you might as well add a link at bottom of each email - for them to leave feedback on whether they like it or not (a survey).
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  • Profile picture of the author markeeter
    How about you make your content slightly longer, but more reader friendly. Break it into short paragraphs, and use bullet points. Make your content engaging and most of all useful. Use active voice, be lively, add a personal touch, and finally use short sentence. If something can be said in 5 words then don't say that in 20 words.

    If you do this then I don't think the length matters.
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  • Profile picture of the author IgniteFeed
    Everything in email marketing centers on 2 things: 1) psychology 2) relationship. You need to have both of this in place in order to succeed. You DO NOT WANT to start dishing out lots of content at first. There has to be a trust building exchange before this happens. I've been successful as I have learned the psychological aspects as well.
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  • Profile picture of the author Carter Boatright
    If you haven't already, sign up on Eben Pagan's double your dating list and study those emails. I've heard he makes 20 million per year with this list!

    I don't think length is much of an issue if you make the emails entertaining. You have to create a slippery slide to keep them reading down the page.

    Just look at it this way. If you can get a reader to read down a long email to the CTA, that click is going to be a much more qualified click.

    Just keep it entertaining and provide lots of value.
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  • Profile picture of the author fulfilledlife
    The question doesn't make much sense to be honest.

    Your emails should be as short or as long they need to be in order to create required emotional response in your reader.

    Ask yourself a question, if you email makes people hearts beat faster, does it matter if it is 1 page or 4.

    They will still read it, love it and ask for more.
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    • Profile picture of the author discrat
      I know there are a lot of '5 liner' Gurus in the MMO niche who do make a helluva a lot of money.
      But for most of us who do not have 500K size Lists this is just not realistic.

      You can try getting away with "5 line" promo emails but see how far that gets you.

      People do not want to read long emails ??

      I just find this to be an odd assertion. Maybe crappy long emails !

      If they signed up for your List (like in the Dating Niche) then they probably might want some Advice or Recommendations.

      And these Subs ( the ones who could be buyers at least)) probably want some in depth detail.

      Which more or less means you are going to have some paragraphs of writing to do in your Emails.


      - Robert Andrew
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  • Profile picture of the author megamind22
    Short or Lengthy emails doesnt matter as long as is engaging and there is story behind your email. People like readying stories that are engaging one that relates to your need or problem. That way they start trusting you...
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  • Profile picture of the author lastbastion
    A standard article has 500 words, so I guess that an email should have between 300 and 500 words. It really depends on what you are trying to say and the number of subheadings you will include.
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  • Profile picture of the author ankitankit
    I think you should keep the email as short as possible and simple too. What I have heard from friends that, in relationship niche, words should not be more than 200. They work really well.
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  • Profile picture of the author John Pagulayan
    On the Parenting market, the typical email I send out is more on the 500 - 700 range. It's more entertaining than informational.

    Since you are on the relationship market, making the email as if you're there as someone to talk to really boosts open rates (even if your subject sucks) and conversions.
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  • Profile picture of the author MuhamadEdisonA
    Short or long, it doesn't matter. The important thing you have to make a good subject for your email to increase your open rate.

    Someday, I found email with just two lines. The first line is introduction to attract people click on it and the second like is sentence with inserted by link. It's Oke

    In list building, what we do, just sending MANY clicks to the offer. So. short/long it doesn't matter guys

    Wish you luck...
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  • Profile picture of the author Grafiqs
    Personally, I like to read an email for about 300-400 words only per email. When email is too long, I become boring. I only want to know main point in the email only.
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