My auto-responder series
I'm putting an auto-responder series together for my website. This is something that I've never done before, so I'd appreciate any comments.
My website is in the pet care niche and I want my emails to be a mixture of content-led and sales-led messages.
I'm thinking of emailing twice per week and following this structure (more sales-focused emails in bold).
EMAIL 1 - DAY 0: Welcome & free ebook link
EMAIL 2 - DAY 3: Common mistakes to avoid when caring for your cat
EMAIL 3 - DAY 7: Cat care basics (summing up the key points to remember)
EMAIL 4 - DAY 10: Cat care essentials (linking to a blog page with affiliate links)
EMAIL 5 - DAY 14: In-depth look at one element of cat care
EMAIL 6 - DAY 17: In-depth look at another element of cat care
EMAIL 7 - DAY 21: Focus on one piece of cat care equipment (again linking to affiliate blog page)
..etc..
Following the pattern of two content-led emails then one more sales focused message, etc.
What do you think? Does this make sense? Are there any other kinds of email that I should be dropping in? Is the frequency ok?
Thanks in advance for any comments.
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