How many offers do you show after the optin?

Do you mean "right after the opt-in", or "altogether, throughout the email series"?

The number I recommend throughout the email series varies enormously from niche to niche.

Right after the opt-in, I show none, and wouldn't want to show one at all, at that point. For me, it would be a big mistake to do that. As people who have split-tested it have often discovered (and they tend to be the ones who quickly abandon that idea, once they've thoroughly tested it for themselves.)

I suspect there's quite a bit of misguided thinking about, on this subject. It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if I did that, I'd expect a much lower open-rate for my emails than I actually get.

(Also, for myself, I need the thank you page, in order to give clear instructions, both in words and in pictures, on what subscribers (two groups: "gmail users" and "others") need to do, in order to receive my emails in their in-boxes. Again, without doing this, my open-rates are significantly lower - and I certainly don't want anything else distracting from that, because it's what the bulk of my future income depends on, and long-term future income is the whole point of building the list in the first place?).

.

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TakenAction

9 years ago

Originally Posted by Alexa Smith

Do you mean "right after the opt-in", or "altogether, throughout the email series"?

The number I recommend throughout the email series varies enormously from niche to niche.

Right after the opt-in, I show none, and wouldn't want to show one at all, at that point. For me, it would be a big mistake to do that. As people who have split-tested it have often discovered (and they tend to be the ones who quickly abandon that idea, once they've thoroughly tested it for themselves.)

I suspect there's quite a bit of misguided thinking about, on this subject. It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if I did that, I'd expect a much lower open-rate for my emails than I actually get.

(Also, for myself, I need the thank you page, in order to give clear instructions, both in words and in pictures, on what subscribers (two groups: "gmail users" and "others") need to do, in order to receive my emails in their in-boxes. Again, without doing this, my open-rates are significantly lower - and I certainly don't want anything else distracting from that, because it's what the bulk of my future income depends on, and long-term future income is the whole point of building the list in the first place?).

.

I am curious. Could you please give me a few sources of people split testing it and finding it leads to less money throughout the entire relationship.

Anyways in my opinion,

I believe things change and you have to let people buy when they want, give them offers after and I believe you will get more sales in the end, WITHOUT it leading to lower open rates and less money over the entire relationship.

You said that showing offers like I do makes me "another marketer" well yes. Yes I am a marketer and I give INSANE value for what I provide in free content and paid.

lets kick a scenario here:

They optin and after that they see me promoting 4 different offers. Some will care and others wont, some will buy and others wont. Let's say one person gets pist but nonetheless reads my free offer. At this point, that person will either be so amazed at the free offer that they will not care anymore and either look for emails in the future or purchase one now and go back to those pages.

Or they would still be mad about me showing them the offers and unsubscribe. This will be a minority of people and if they got that mad about me showing them some offers then they can go ahead and unsubscribe, I don't want them on my list.

I can go into further scenarios and details but my point is:

Showing the offers like I said in my OP is a HUGE profit maximizer and won't lead to a miscued relationship unless you provide crap in your free offer.

I put a hige emphasis on the free offer because it sets a tone for the relationship and a standard that my paid content will be even more value.

I am so confident in my free offer that it will help others that I don't care if people get pist about the fact I showed them 4 offers right away because I believe I showed them so much value that they will still look for my emails in the future and when the time comes, I can still convert them into a buyer.

I typed this really fast [in a bit of a rush] so excuse me if some of it is gramatically incorrect or anything.

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Alexa Smith

Banned 9 years ago

Originally Posted by TakenAction

Could you please give me a few sources of people split testing it and finding it leads to less money throughout the entire relationship.

No - because my observations were based only on what I've seen for myself, when testing, and on what others I know and trust have told me privately about their own test-results. Including some people I know who were doing this without having split-tested it over an extended period, tested it at my own suggestion, and then changed what they were doing as a result of having done so.

Originally Posted by TakenAction

Anyways in my opinion ...

Nothing personal, but please excuse my preferring the opinions of people who have tested it for themselves to those of people who just "have an opinion" but haven't actually tested it.

Originally Posted by TakenAction

I believe things change and you have to let people buy when they want, give them offers after and I believe you will get more sales in the end

I don't disagree with that, as far as it goes. What some people reliably observe, though, is that showing people an offer immediately after they opt in immediately halves their open-rates.

I think this should surprise nobody.

It represents the difference between immediately coming across as "just another marketer" and not immediately coming across as "just another marketer". I don't know about you, but I'd expect that to make a huge difference to your long-term income. (I'm saying that having tested it in multiple niches, admittedly, and I acknowledge that you haven't ... but I can't help that, can I?).

Originally Posted by TakenAction

I put a hige emphasis on the free offer because it sets a tone for the relationship and a standard that my paid content will be even more value.

So do I.

I make sure that my free offer serves all the purposes listed here, and in terms of long-term income that's probably the single most important step of my whole sign-up process. We agree there, I think.

The second most important thing, in terms of long-term income, is not showing people offers immediately after they've subscribed.

Originally Posted by TakenAction

I typed this really fast [in a bit of a rush] so excuse me if some of it is gramatically incorrect or anything.

It was all perfectly literate and coherent.

But that doesn't change the facts that I've tested this in multiple different niches and you haven't (not to mention that I also know other people - with various different email marketing styles - who have tested it and all found the same as me). So I think we're destined to disagree on that specific point - sorry about that, but such is life. I agree with the other points you make, anyway.

.

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TakenAction

9 years ago

Originally Posted by Alexa Smith

No - because my observations were based only on what I've seen for myself, when testing, and on what others I know and trust have told me privately about their own test-results. Including some people I know who were doing this without having split-tested it over an extended period, tested it at my own suggestion, and then changed what they were doing as a result of having done so.

Nothing personal, but please excuse my preferring the opinions of people who have tested it for themselves to those of people who just "have an opinion" but haven't actually tested it.

I don't disagree with that, as far as it goes. What some people reliably observe, though, is that showing people an offer immediately after they opt in immediately halves their open-rates.

I think this should surprise nobody.

It represents the difference between immediately coming across as "just another marketer" and not immediately coming across as "just another marketer". I don't know about you, but I'd expect that to make a huge difference to your long-term income. (I'm saying that having tested it in multiple niches, admittedly, and I acknowledge that you haven't ... but I can't help that, can I?).

So do I.

I make sure that my free offer serves all the purposes listed here, and in terms of long-term income that's probably the single most important step of my whole sign-up process. We agree there, I think.

The second most important thing, in terms of long-term income, is not showing people offers immediately after they've subscribed.

It was all perfectly literate and coherent.

But that doesn't change the facts that I've tested this in multiple different niches and you haven't (not to mention that I also know other people - with various different email marketing styles - who have tested it and all found the same as me). So I think we're destined to disagree on that specific point - sorry about that, but such is life. I agree with the other points you make, anyway.

.

Thanks for your response! You are 100% correct, I have not tested it.

Basically I was following someone who does 7 figures with their email marketing list and gets above $30 per subscriber per month following the same sales funnel I plan on using in this thread.

I am in the midst of testing it and will be able to come back with some solid results but it works for him and we have spoke a lot about it and this is how he does it and I plan to follow and see how it goes at least.

And yes, at least we agree on the importance of the free offer because I know 90% of list builders are told and do follow with getting some PLR content that is complete crap and hearing that just makes me sick...

Anyways, I will test and hopefully can come back with some kind of case study. I will create 2 sales funnels with all of the same stuff but one has the offers and the other just has a thank you page with whitelisting instructions.

Thanks

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jamescanz

9 years ago

Originally Posted by TakenAction

What do you do?

Greatly, greatly, greatly, greatly depends on the niche and traffic source.

Also depends on if I am an affiliate or product creator.

All I can say is that it's never a low amount.

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James Spencer

9 years ago

Persnally I do 3 offers, the main, one upsell and one DownSell

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James Spencer

9 years ago

According to my opinion it is not good have more than 3 as potential buyer sometimes get bored and unsubscribe

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smoor2012

9 years ago

I am going to speak from a buyer's perspective on this topic right now. When I read a sales page, like I did today, and feel like I want to try the product, I will go ahead and buy. Especially if the price is low enough that I won't be out much to begin with.

Once I click on the button and go through the process, I will get hit with about 3 more pages to buy more products at higher prices.

This is a huge turn off for me. I personally want the chance to go through the product I just bought, get to know it and use it, and be on the seller's email list for awhile and see if I want to buy more products.

I may or may not buy more in the future.

I may or may not even stay on that seller's list in the future, depending on whether they are willing to answer my questions and how much selling they do in their emails I get. I don't like being sold in every email and being upsold with every purchase I make.

This is just my own preference. If you want to sell me a higher price product, wait until about 4 or 5 more emails and I may be interested then.

This may not make sense to anybody else, but, as a buyer, these are my thoughts.

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Kingshouse

9 years ago

Originally Posted by TakenAction

Personally,

I have four offers.

Optin > $10 Low cost entry > $47 Main product > $97 Upsell > $997 High Ticket

Then later in that same month that is the same product funnel I use and promote via
my autoresponder series.

What do you do?

Personally I think it omes down to what type of list you are building.

Is it for building relationships or monetizing that list with say a WSO.

Would the people who bought that OTO have bought something of same or higher price later?

Needs testing.

I don't have the stats to show but I used a freebie and no OTO and in under 2 weeks if memory serves me well I was able to sell one of my $97 courses. I put it down to my email series which I carefully put together to build a relationship and then introduce the $97 product.

I have to say recently I have been spending more time building buyers lists via WSO's and have an OTO. My experience is that people buy stuff and then do very little with it. I guess they reckon they can go get something more for under $7 later.

Just my observation.

Will D

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TakenAction

9 years ago

good observations and suggestions everyone.

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tristatemedia

9 years ago

Not bad. Usually I just show one, then build the rest of the
offers into the autoresponder sequence
i agree with this.......this is the best that hasa worked for me. always offer good will first before any sale.

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Edwin Torres

9 years ago

Right now my pages are set up like this:

Squeeze Page - One Time Offer to related product.

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James.N

9 years ago

As with most things I don't think there is a right or wrong way per se. A lot of people get caught up thinking that the way they do it is the best.

It's going to depend on different factors such as niche, traffic source and what the ultimate goal of the sales are.

I am personally trying out different tactics and I'll end up going with what best fits my particular scenario.

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How many offers do you show after the optin?

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