11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Convincing subscribers to hit the unsubscribe rather than spam button

by JohnnyPlan
9 replies
How do you ensure that your subscribers click the unsubscribe link rather than taking the lazy way out and clicking on the spam button in the email box to unsubscribe?

Of course, you would rather people not unsubscribe. However, there will be times when this is going to happen. And, if enough of your subscribers hit that SPAM button, you're going to get in trouble with your host company as they will assume you were actually spamming, even though these people opted into your email list.

One of my ideas for fixing this problem is to put the unsubscribe link a little closer to the PS in the email or simply stating in the header of the email that if the person is no longer interested in your emails, they can simply click the link to unsubscribe.

What's your best technique for handing this situation?
#button #convincing #hit #spam #subscribers #unsubscribe
  • Profile picture of the author Alexa Smith
    Banned
    I remind people semi-regularly (in the opening paragraph of emails) that there's always an "unsubscribe" link at the end, if they ever change their minds about hearing from me.

    The longer you stick with a decent autoresponder service (and the more lists, and subscribers, you have there) the more you build a relationship with them, one way and another, and the less likely there are to be really adverse consequences for the occasional mishap.

    It perhaps doesn't say so anywhere, as openly as this, but the reality is that people offering such services - with which the behavior of the few affects the many - tend to "know their customer" fairly well. They have to.


    .
    {{ DiscussionBoard.errors[9687395].message }}
  • Profile picture of the author Declan O Flaherty
    What problem are you looking to fix?

    There is no problem.

    Some folk will unsubscribe. So what.

    Why is that a problem?
    Signature
    Strong Men and Women put themselves in harms way
    for the freedoms weak people give away for safety
    {{ DiscussionBoard.errors[9687705].message }}
    • Profile picture of the author markeeter
      Originally Posted by Declan O Flaherty View Post

      What problem are you looking to fix?

      There is no problem.

      Some folk will unsubscribe. So what.

      Why is that a problem?
      His problem is not that people are going to hit the unsubscribe button. He wants them to hit 'unsubscribe' instead of categorizing his Emails as spam. I think you misunderstood him.
      Signature

      Having Email Deliverability issues?
      Head off to Winning Email for a free checkup!

      Looking for a freemium Social Media Manager?
      You may wanna check out DoSocial

      {{ DiscussionBoard.errors[9688992].message }}
      • Profile picture of the author discrat
        After all these years I got my first Complaint (people pushing Spam button) last week. It kind of stunned me at first.

        Just never had it happen ( at least with any of my Broadcasts, Follow Ups not sure) so I was thrown off guard for a second .




        -Robert Andrew
        {{ DiscussionBoard.errors[9689203].message }}
        • Profile picture of the author JohnnyPlan
          Originally Posted by discrat View Post

          After all these years I got my first Complaint (people pushing Spam button) last week. It kind of stunned me at first.

          Just never had it happen ( at least with any of my Broadcasts, Follow Ups not sure) so I was thrown off guard for a second .




          -Robert Andrew
          It stings sometimes if this happens as you know your content was perfectly acceptable to that same person the week before. I just think the person hitting the spam button is being lazy, not really taking time to unsubscribe and so it's more of a convenience for them. Maybe Gmail should use more caution about allowing that spam button to be used for emails that were formerly whitelisted or allowed in the main email box.
          Signature
          {{ DiscussionBoard.errors[9689896].message }}
  • Profile picture of the author Vikram73
    I do it periodically in the opening paragraph. Sometimes in front of something that's an obvious plug. Here's a good article on why you need to routinely ask people to leave your list ;-)

    Encourage Your Leads To Unsubscribe. Seriously.
    {{ DiscussionBoard.errors[9690488].message }}
  • Profile picture of the author NutraCash
    Put a bar at the top of the email that looks completely different from the email. Put something like "REPORT AS SPAM HERE" then have it go to your unsub link
    Signature
    {{ DiscussionBoard.errors[9691855].message }}
  • Profile picture of the author alexchen23
    people get lazy all the time.

    That happens.

    If there's any way can get people to click unsubscribe instead of spam, I'd be very interested in it.
    Signature
    {{ DiscussionBoard.errors[9692425].message }}

Trending Topics