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Double or Single Opt In ... What do you do?

by BernardR
6 replies
Quick question guys

I use Aweber who insist on double opt in. However I notice other service providers such as Infusionsoft etc do not.

So you can opt in to watch a video and don't get the click the link in my email message.

Which method do you use and why?

If you are doing a single opt in method on Aweber how does this work.

Here to learn and earn

B
#double #opt #single
  • Profile picture of the author Tom Addams
    Double opt-in. If they want in, it's no problem for them, and you end up with a list of higher quality. The key is to run a quality list and give people the goods: something they really want and/ or need.

    Tom
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    • Profile picture of the author Enfusia
      I have tested it with building lists of both single and double opt in with an A/B split test.

      It was not an exstensive test I only went until each list had a min of 1,000 subs.

      Then I continued to build in that market on a separate list and kept these 2 for testing.

      The results were:

      The double opt in cost me .09 cents more per confirmed sub than the single opt in.
      The single opt lost 22% more subs due to un subs than the double opt over 6 months.
      The open rate for the double opt was always ranging around 30% higher than the single opt.
      And, at the end of 6 months the double opt had earned me a little more than 55% more revenue than did the single opt.

      I have done this in other niches as well and the double opt has outperformed the single opt on each occasion.

      This niche was NOT MMO.

      Patrick

      Note: I did not scrub either list of non opens every 60 days like I would normally do.
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      • Profile picture of the author BernardR
        Originally Posted by Enfusia View Post

        I have tested it with building lists of both single and double opt in with an A/B split test.

        It was not an exstensive test I only went until each list had a min of 1,000 subs.

        Then I continued to build in that market on a separate list and kept these 2 for testing.

        The results were:

        The double opt in cost me .09 cents more per confirmed sub than the single opt in.
        The single opt lost 22% more subs due to un subs than the double opt over 6 months.
        The open rate for the double opt was always ranging around 30% higher than the single opt.
        And, at the end of 6 months the double opt had earned me a little more than 55% more revenue than did the single opt.

        I have done this in other niches as well and the double opt has outperformed the single opt on each occasion.

        This niche was NOT MMO.

        Patrick

        Note: I did not scrub either list of non opens every 60 days like I would normally do.
        Do you know Patrick your very detailed reply and honest detailed reply has made me very glad that I posted my question.

        Your testing has verified my own feelings (I may run some tests of my own)

        Bernard
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        I created a 5 figure business in just 3 years, working from home using just my computer and mobile - click the link to read my story
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        • Profile picture of the author Enfusia
          Originally Posted by BernardR View Post

          Do you know Patrick your very detailed reply and honest detailed reply has made me very glad that I posted my question.

          Your testing has verified my own feelings (I may run some tests of my own)

          Bernard
          Thank you Bernard.

          The other thing to note is that I don't beat up my lists. I treat them as I would want to bea treated. It works well as they are humans too, not just a $ sign.

          What I mean by this is; I don't mail them on products I don't use or have not tested or at least read.

          I have an MMO list too. And as an example: I review a product before recommending it. I put the product into action or on most occasions I know it's crap so I don't mail on it.

          If the product is legit, the creator has a great rep, and the sales copy tells the truth I'll mail on it.

          When I'm not mailing an offer I give them massive amounts of info for free.

          I've already recieved 2 Christmas cards from people on my lists from different niches. As Christmas nears I'll recieve many more if last years example holds again this year.

          My point is; treat people better than you would hope to be treated. Then when you do mail an offer they buy with confidence and your returns are nil.

          Patrick
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          The Secret To Success In Any Business
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          • Profile picture of the author Alexa Smith
            Banned
            I use single opt-in (as do the great majority of marketers I know to be successful.)

            I started off using opt-in confirmation, and benefited significantly (in all my niches) by switching to single opt-in.

            The subject's very well discussed, and all perspectives aired, in this recent thread: http://www.warriorforum.com/main-int...ml#post8554418


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  • Profile picture of the author Life Naturally
    I am currently using single opt in and I noticed a lot of my emails are going to the spam box. Could this have something to do with it?
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