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I Can't Understand this Part of Solo Ads - Limiting the Clicks a Broadcast Gets

by ddev
9 replies
Ok, someone sells you a solo ad with 100 clicks.

You give them the swipe, they send it to their list but....what if 300 subscribers click your link (not 100)?

I know that some guys over deliver (forget about that). The question is: how could they stop other subscribers from keep on clicking your links (sending far more clicks than those that you've purchased).

The only scenario that comes to my mind is this one:

1. The solo seller sends HIS own swipe. A generic one that may work ok with multiple campaigns.

....
Learn how to make money online.
--> Click to download free report
...

2. The link points to a link rotator (which jumps to another campaign after your link received X number of clicks).

Supposing that it works this way...the quality of the solo goes down as you
don't have the chance to use the solo to really pre-sell what you want to.

Maybe i'm wrong and someone can clarify.
#ads #part #solo #understand
  • Profile picture of the author Shaolinsteve
    Originally Posted by ddev View Post

    Ok, someone sells you a solo ad with 100 clicks.

    You give them the swipe, they send it to their list but....what if 300 subscribers click your link (not 100)?

    I know that some guys over deliver (forget about that). The question is: how could they stop other subscribers from keep on clicking your links (sending far more clicks than those that you've purchased).

    The only scenario that comes to my mind is this one:

    1. The solo seller sends HIS own swipe. A generic one that may work ok with multiple campaigns.

    ....
    Learn how to make money online.
    --> Click to download free report
    ...

    2. The link points to a link rotator (which jumps to another campaign after your link received X number of clicks).

    Supposing that it works this way...the quality of the solo goes down as you
    don't have the chance to use the solo to really pre-sell what you want to.

    Maybe i'm wrong and someone can clarify.
    There are tools out there that allow you to segment X amount of clicks and the other clicks are redirected. You could even segment part of an email list you know that roughly gets 100 clicks but it's much easier to manage using software. ClickMagick and Quality Click Control are capable of doing this.
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  • Profile picture of the author ddev
    Thanks Steve, segmenting by intuition (intuition that you can get nearly the clicks you've sold from 1 list or so), sounds reasonable.

    But there should be a point when this could be out of control i think.

    As for the software that tracks the number of clicks and then redirects to another url when a campaign reached the number of clicks sold i still can't understand that (in terms of quality and what the subscriber is looking to see).

    Example: Suppose that i buy a solo ad and want to offer "free bananas". If the solo seller sends a broadcast that gets 300 clicks (when i've purchased 100), what will he do with the other 200 that want the free bananas? Will he redirect them to another site?

    This is what i still don't understand and my guess is that most sellers that use these rotators use their own swipes which are generic and suitable for multiple campaigns.

    Thanks once again and if someone else has a clue with this it will be appreciated.
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    • Profile picture of the author Shaolinsteve
      Originally Posted by ddev View Post

      Thanks Steve, segmenting by intuition (intuition that you can get nearly the clicks you've sold from 1 list or so), sounds reasonable.

      But there should be a point when this could be out of control i think.

      As for the software that tracks the number of clicks and then redirects to another url when a campaign reached the number of clicks sold i still can't understand that (in terms of quality and what the subscriber is looking to see).

      Example: Suppose that i buy a solo ad and want to offer "free bananas". If the solo seller sends a broadcast that gets 300 clicks (when i've purchased 100), what will he do with the other 200 that want the free bananas? Will he redirect them to another site?

      This is what i still don't understand and my guess is that most sellers that use these rotators use their own swipes which are generic and suitable for multiple campaigns.

      Thanks once again and if someone else has a clue with this it will be appreciated.
      Yes. In most cases, solo ad providers will send out a generic swipe file, assuming the offer relates to the offer. The remaining 200 clicks could go towards their next customer, redirected to a PPL program, an affiliate offer or another funnel of there's, using affiliate marketing throughout the follow ups.

      It all comes down to management. Some people have multiple AR's to manage the size and cost, and the risk of the account. I.e. too many complaints could risk of losing the entire account.

      They'll use their own swipe copy for the majority of the time, simply because they know what's already getting results. However... doing a solo ad with someone from a niche related blog for example... i.e. he/she sends out to their list of 10,000 for X amount... they'll most likely use a copy that you have provided and even though it costs more, at least you can reassure yourself that the copy you're using will be used and it's congruent to your offer.
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    • Profile picture of the author Matthew Trujillo
      Originally Posted by ddev View Post

      Thanks Steve, segmenting by intuition (intuition that you can get nearly the clicks you've sold from 1 list or so), sounds reasonable.

      But there should be a point when this could be out of control i think.

      As for the software that tracks the number of clicks and then redirects to another url when a campaign reached the number of clicks sold i still can't understand that (in terms of quality and what the subscriber is looking to see).

      Example: Suppose that i buy a solo ad and want to offer "free bananas". If the solo seller sends a broadcast that gets 300 clicks (when i've purchased 100), what will he do with the other 200 that want the free bananas? Will he redirect them to another site?

      This is what i still don't understand and my guess is that most sellers that use these rotators use their own swipes which are generic and suitable for multiple campaigns.

      Thanks once again and if someone else has a clue with this it will be appreciated.
      I believe what solo ads vendors do is the use software to track the amount of clicks. Than from there the software somehow tells you how many emails to send based on certain averages, than when it meets the number of clicks little by little it stops by than you'll receive the remaining trickles. Sort of liking when you are pumping gas, and you already prepaid and once it is toward the end it begins to slow down until the amount is fulfilled.
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  • Profile picture of the author ddev
    Agree with you steve.

    This confirms that if someone sells you x number of clicks and accepts your swipe, most of the times the solo seller is cheating you.

    What will probably happen: he will send a generic broadcast and your offer will get traffic from rotators which may have an horrible quality (no pre-sell of your offer).

    The only exception to this is if the vendor sends the broadcast to some specific lists, supposing that with those lists he'll get the number of purchased clicks.

    Or if he agrees to send a solo ad to his list without guaranteed clicks (he cannot guarantee if you're the one that creates the email - although he can review it as he may know better how to treat his list).
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  • Profile picture of the author Javisito
    It's not to hard actually. Personally when I send solo ads my list is segmented in badges of 1000 subscribers, country and so on so I can choose to send my offer to X amount of subscribers. Knowing my average click rate allows me to know approximately how many subscribers I have to send the solo too.

    This might be some more work than to use a rotator but the quality I can keep for my solo ad sales allows me to charge a higher price so It's totally worth it.

    Hope this helps,
    Sven
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  • Profile picture of the author OTrap
    I used to do this. I would use a redirect link connected to an SQL database. If I'd sold 200 clicks, the first 200 entries in the SQL table would be that person's link, and I would pull the link to which I'd redirect from this database via PHP. After that, I would have a couple thousand lines of my own affiliate links in the table, so anything over 200 would go to my affiliate link instead of their link.

    It requires a knowledge of PHP (or some time and the ability to Google your way through it), but that's really all it takes.
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  • Profile picture of the author ddev
    Hi Otrap,

    Yes there are many ways to do that as you say (catch the traffic and redirect it to another offer once it reached x number of clicks).

    The problem is not there but that many solo sellers say that they send your swipe when chances are that they're sending a generic one as we've discussed before.
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    • Profile picture of the author OTrap
      Originally Posted by ddev View Post

      Hi Otrap,

      Yes there are many ways to do that as you say (catch the traffic and redirect it to another offer once it reached x number of clicks).

      The problem is not there but that many solo sellers say that they send your swipe when chances are that they're selling a generic one as we've discussed before.
      That's entirely possible. It didn't seem to be solution submitted by the OP that I thought was necessarily applicable, though it's possible, which was why I didn't address it.

      It's a poor business strategy in the long term, because it will likely only produce nominal leads. Not that many people are going to go back to the well if the water tasted like sewage the first time around.
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