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How should I query and what should I do with subscribers that never open emails?

by jmk909er
11 replies
I use GetResponse and have been wondering why my open rates are so low (Only been doing this a few months)

My list size is 3300 and I was just querying and it looks like almost a quarter of my subscribers never open emails! What should I do with these people? Should I just delete them or should I create an idle campaign and move them there?

Also what is the best criteria to weed people out for example: people that subscribed 1 month ago but have never opened an email? etc.

Rookie in need!
#emails #open #query #subscribers
  • Profile picture of the author NutraCash
    What I would recommend doing is trying a different ad. less details, just something like "want a free book, click here" and see if the opens get better. If so, you could be setting off spam filters and they may never even be seeing your email. Also try emailing them from another mailer. If the opens are better, then its your mailer. Also you can always work with a partner and see if they can get a return on them and split the earnings 50/50. If you are interested in #3, let me know
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    • Profile picture of the author jmk909er
      Originally Posted by NutraCash View Post

      What I would recommend doing is trying a different ad. less details, just something like "want a free book, click here" and see if the opens get better. If so, you could be setting off spam filters and they may never even be seeing your email. Also try emailing them from another mailer. If the opens are better, then its your mailer. Also you can always work with a partner and see if they can get a return on them and split the earnings 50/50. If you are interested in #3, let me know
      Sorry I should have clarified more, this is for emails that I send out in general, not an ad. My open rate is so low because almost 1000 subscribers just opted in for the free ebook and then never opened an email. I was wondering what other email marketers do to weed these out.
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      Joe Koppel,
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  • Profile picture of the author jsyz426
    Honestly, I would just delete them. 3 months is long enough o track whether or not they are going to be active for you or not. You are paying for a list by the size. Don't pay for people that are inactive. Plus, you only make money off the ones who are active ever. So you are not loosing anything by deleting them but you are gaining money saved per month.
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    • Profile picture of the author Enfusia
      Hi, Anyone that has not opened even once in 60 days goes off my list(s).

      I do this once a month.

      Prior to that I move them to a separate list and mail them a shocker headline. I'll get a few opens and put them back on my main list.

      The non opens I then purge.

      The thing is if they don't open a lot are in spam folders.

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  • Profile picture of the author radhika
    Unless emails are bounced back, I don't delete them. Unsubscribed ofcourse are out of lists.

    You need to remember that not all people are interested in all subjects that you send.

    Try sending another free ebook, and see if the subscribers that are not opened are responding. Offer an extra incentive like customization of ebook with their website.

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    • Profile picture of the author jmk909er
      Originally Posted by radhika View Post

      Unless emails are bounced back, I don't delete them. Unsubscribed ofcourse are out of lists.

      You need to remember that not all people are interested in all subjects that you send.

      Try sending another free ebook, and see if the subscribers that are not opened are responding. Offer an extra incentive like customization of ebook with their website.

      .
      Yes but I see hundreds that have never opened an email. I think there are some that just optin to get a free something and never open anything after that and maybe even using an alternative email just to do this. Wouldn't you just delete these subscribers?
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      Joe Koppel,
      If you're new to email marketing and need some help I have some Very Helpful FREE YouTube Tutorials
      75 Secrets to Writing Winning Sales Copy that SELLS!-FREE
      FREE: Top 5 Reasons You Are Not Losing Weight

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  • Profile picture of the author fern
    Delete them. You should also check where the emails are going. Are they ending up in a spam folder or are those people just ignoring you? If they are ignoring, they are just too lazy to unsubscribe. Do it for them. If it's going to spam, consider a different autoresponder.
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    • Profile picture of the author jmk909er
      Originally Posted by fern View Post

      Delete them. You should also check where the emails are going. Are they ending up in a spam folder or are those people just ignoring you? If they are ignoring, they are just too lazy to unsubscribe. Do it for them. If it's going to spam, consider a different autoresponder.
      How do you tell if it's going to spam?
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      Joe Koppel,
      If you're new to email marketing and need some help I have some Very Helpful FREE YouTube Tutorials
      75 Secrets to Writing Winning Sales Copy that SELLS!-FREE
      FREE: Top 5 Reasons You Are Not Losing Weight

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      • Profile picture of the author Shaolinsteve
        Originally Posted by jmk909er View Post

        How do you tell if it's going to spam?
        One way would be to setup some accounts via hotmail, yahoo, aol, gmail and maybe a couple of others. Manually add those accounts in a separate list and broadcast the email to these.

        In one of my funnels, I also mention that the information that they signed up for, will come through via email and I mention that, in the video, underneath and as a step 1 as this one in particular is essentially bootcamp training Screenshot by Lightshot

        Another thing you can try if you haven't done so, is to replace your from email. Sometimes the free servers such gmail etc, often go into the spam folder, however... changing it to something like call@jmk909er.com has also shown to improve inbox delivery rates.

        And finally... connect with them on Facebook (if you're social). So I'd export the list for that week or so. Then enter their email address in FB to see if their profiles come up and connect with them.

        The more you're around, the more likely you'll become more noticeable and then you can always mention an upcomming email etc...
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        • Profile picture of the author JohnMcCabe
          Originally Posted by jmk909er View Post

          Yes but I see hundreds that have never opened an email. I think there are some that just optin to get a free something and never open anything after that and maybe even using an alternative email just to do this. Wouldn't you just delete these subscribers?
          One thing to keep in mind is that measuring opens is not an exact process, no matter what anyone tells you. Open rates are measured by inserting a 1x1 pixel image in the html version of an email. Opens are measured by counting the times that tracking image is called from the server. If that image isn't called, no open is measured, even if the person has images turned off (common security measure) or only opens the text version, or reads the email in the preview pane of their email app.

          Simply deleting people who have not downloaded the tracking image could be false economy.

          Better to send them a "is anybody there" message asking them to click a link to stay on the list. If they don't respond, then feel free to delete them if you wish.

          Originally Posted by Shaolinsteve View Post

          One way would be to setup some accounts via hotmail, yahoo, aol, gmail and maybe a couple of others. Manually add those accounts in a separate list and broadcast the email to these.
          I just seed my lists with this type of address, but a separate manual list does make sense for testing both where the message lands and formatting, links, etc. before sending to the actual list.
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          • Profile picture of the author wiifm
            Don't overlook the fact that most mailers (including Get Response) charge more the larger your list gets. So weeding them out as you go can save you money.
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