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Start With Single Opt-In or Double Opt-in What Do U Recommend and Why ?

by onpointinfo
15 replies
A little confusion with what is being recommended as far when building a list to use single opt-in or double opt-in !

What do you recommend - Start with single opt-in or double opt-in

If you start with single opt-in should you switch to double opt-in later on if so why ?
#double #optin #recommend #single #start
  • Profile picture of the author Shaolinsteve
    Originally Posted by onpointinfo View Post

    A little confusion with what is being recommended as far when building a list to use single opt-in or double opt-in !

    What do you recommend - Start with single opt-in or double opt-in

    If you start with single opt-in should you switch to double opt-in later on if so why ?
    There are plenty of discussions about this on the forum already. However I've always gone with single opt-in. For those that really want to follow you, will follow and depending on how you're marketing you will gradually build more relationships and build a bigger audience.

    Less is more. There are big marketers out there who use double opt-in but they probably have enough reputation for people to want to go through all the steps in order to get what they want.

    For beginners, you also need to consider your budget. Say for example you're paying out for solo ads and other paid traffic. You're going to be spending a HELL of a lot more money to get that list going.

    You'll get better results following up with those that opt-in by sending personalized messages and using their address to see whether they are connected on Facebook and just insure that you're their to help them if they have any questions.

    A simple Google Search will give you plenty of threads about this too:
    https://www.google.co.uk/?gfe_rd=cr&...rriorforum.com
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  • Profile picture of the author michaelwilding
    In my experience, and testing, a single-optin actually builds a more responsive list than a double optin albeit marginally. The main concern for me is whether, further down the line, it will be compulsory to only send marketing emails to those who have double opted in. If that is the case however, it's still a long way off.

    What we do now is we use a single optin with a request for a double optin as well. They will still receive the product and get marketing emails if they don't double optin. Around 20% of our emails optin and generally perform worse in terms of opens/clicks.
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    • Profile picture of the author Alexa Smith
      Banned
      There are 100+ threads here discussing this exact question.

      They're nearly all full of replies from successful marketers explaining why they use single opt-in, interspersed with inaccurate and misleading comments about the so-called "advantages" of confirmed opt-in, almost always based on mistaken premises or illogic. It's certainly one of the more widely misunderstood issues in internet marketing, to put it mildly.

      One thing's pretty much for sure: all the people (like myself, to be honest ) who started off using opt-in confirmation, and then switched to single opt-in, are not switching back!

      (By the way, there's actually no such thing as "double opt-in": it's "opt-in confirmation", really - nobody has to opt in twice: people are just asked for an opt-in confirmation by an email sent to the email address that was typed in. ).

      Here's a recent thread on this exact subject, in which all perspectives get a good airing: http://www.warriorforum.com/main-int...ml#post8554418


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  • Profile picture of the author teeowl
    My straight forward answer is - use single opt in. And when using single opt-in, limit broadcast messages to no more than 1 broadcast message in 3 months. This is because for every broadcast message you send, there is a risk of people clicking the spam button on your message at a very short period of time as opposed to the normal autoresponder messages where each subscriber gets different message at different times.
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    • Profile picture of the author BudiT
      Just use single optin if you're just starting out.You can't afford to lose any subscribers. Unless you really know your traffic source, of course, knowing that the traffic will be eager to receive your product.

      The reason being that, for most people, subscribing has become a habit, and most likely it's part of 'time-wasting' activity triggered by some 'shiny object syndrome'.

      But once you tell them to confirm, they become lazy, and they will move on to somebody who can provide without too much hassle.

      If you're worried about qualifying your subscriber, then create a $1 OTO and hit them after they subscribe and convert them into buyers.

      If you're worried about your list being unresponsive, then do a good job at email marketing and your subscriber will love you!

      Hope that helps!

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  • Profile picture of the author osensnolf
    Depends on how you are sending email. Some ESP's require double-opt (Aweber) while others (MailChimp) allow single-opt.

    If you are just now building your list, go with double-opt. Even if someone does not complete the second step, you can manually add them to your list.

    If you already have your list and are thinking about sending an email to get them to double-opt, good luck.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by osensnolf View Post

      Some ESP's require double-opt (Aweber)
      Wrong. Aweber does not require opt-in confirmation. I have many single opt-in lists there.

      Originally Posted by osensnolf View Post

      while others (MailChimp) allow single-opt.
      Also wrong. Mailchimp does require opt-in confirmation.

      Originally Posted by osensnolf View Post

      If you are just now building your list, go with double-opt. Even if someone does not complete the second step, you can manually add them to your list.
      Also wrong! You may not add them manually, if you're using opt-in confirmation. That would clearly contravene the terms of service, and anyway, what would be the point of that?!

      Well done.


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      • Profile picture of the author osensnolf
        Originally Posted by Alexa Smith View Post

        Wrong. Aweber does not require opt-in confirmation. I have many single opt-in lists there.



        Also wrong. Mailchimp does require opt-in confirmation.



        Also wrong! You may not add them manually, if you're using opt-in confirmation. That would clearly contravene the terms of service, and anyway, what would be the point of that?!

        Well done.


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        The only point that you are correct on is that yes, you can turn off the double opt-in within Aweber as it is set to Double by default.

        MailChimp does not require you to provide any opt-in confirmation when you upload a list.

        Your third point is also wrong. You can manually import a list of emails from any source no matter how you got them. Yes, the terms do state one thing but I'm talking about does have the ability if he ignores the terms and the answer is yes.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by osensnolf View Post

          You can manually import a list of emails from any source no matter how you got them.
          This is absolute nonsense. It would be ridiculous for any autoresponder company to allow people using confirmed opt-in to "add manually" the people who don't "confirm".

          Mailchimp is a confirmed-opt-in-only autoresponder. Aweber is not (I myself use it, and I use single opt-in there). You just got the two the wrong way round, in your post above.

          Why does every Warrior Forum thread on this subject have to fill with so many factually incorrect assertions?


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          • Profile picture of the author osensnolf
            Originally Posted by Alexa Smith View Post

            This is absolute nonsense. It would be ridiculous for any autoresponder company to allow people using confirmed opt-in to "add manually" the people who don't "confirm".

            Mailchimp is a confirmed-opt-in-only autoresponder. Aweber is not (I myself use it, and I use single opt-in there). You just got the two the wrong way round, in your post above.

            Why does every Warrior Forum thread on this subject have to fill with so many factually incorrect assertions? .
            You are incorrect again. Go to MailChimp, create a free account, and add a random email address and see if you have any issues. I did not say that you would or would not be in violation of their terms but can you do it, yes, you can.

            I am by no means an experienced internet marketer, but I would hesitate to take any advice that might cause me to run by business in an unethical way or create conflict with any of the third party tools I use to run my business. Terms and conditions are in place for a reason.
            I highly doubt you take the time to read the entire T&C. You have to decide what is best for your company while also knowing what your options are. One company may allow one activity and another may not. You need to know what each allow and the benefits and disadvantages.

            I do not know as much as some who know it all, but I've been email marketing for 4 years averaging 1.5M emails per month. Anyone can send an email to 10-50k without any problem.
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        • Profile picture of the author ShaniquaL
          Originally Posted by osensnolf View Post

          The only point that you are correct on is that yes, you can turn off the double opt-in within Aweber as it is set to Double by default.

          MailChimp does not require you to provide any opt-in confirmation when you upload a list.

          Your third point is also wrong. You can manually import a list of emails from any source no matter how you got them. Yes, the terms do state one thing but I'm talking about does have the ability if he ignores the terms and the answer is yes.
          I am by no means an experienced internet marketer, but I would hesitate to take any advice that might cause me to run by business in an unethical way or create conflict with any of the third party tools I use to run my business. Terms and conditions are in place for a reason.
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  • Profile picture of the author Benomar
    Why do i need double opt in when I make effort to build my list. I set it up to single optin and later clean my list from unresponsive subscribers if I want to. If you build your list via solo ads then ultimately single opt in is the option to go and for obvious reasons.
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  • Profile picture of the author Jacob Caris
    Go with single to begin with. Capture as many (real) leads as possible and don't risk people not verifying, they may get distracted but it doesn't mean they won't make a good subscriber.
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  • Profile picture of the author ninosem
    Absolutely go with single opt in. Today lot of confirmation emails go to spam, so subscriber didn't receive them. With this scenario you leave lot of money on the table.
    Myself I use single opt in and from time to time I clean my list and delete subscribers who don't open emails.
    I also state on landing page that gift will be send to email entered on landing page, so people who want to receive my gift enter true emails.
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  • Profile picture of the author DIABL0
    I would use single optin with the exception if say your your soley building a prospect list for high ticket consulting or something. So you have a funnel and you have say a $100 tripwire (say initial consultation) and then $15K or up consulting package and then say a $50K or up do it for them package. Then it would probably make sense to use double optin. But overwhelming I would use single optin.
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