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Email marketing contents

by Altered State
4 replies
Hey,

The question is about the content of the emails I send to my subscribers,

Does it have to be original, like the one I publish on my site or the one of my freebie?

It will surely help them, but I would be much easier if I could just send them great content (tho not original), cite the source, and that's it.

What are the problems with this?

Regards!
#contents #email #marketing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Altered State View Post

    What are the problems with this?

    "Citing the source" does not excuse or legitimize breaches of copyright.     The problems are ...

    1. The law of copyright.

    2. The fact that anyone who finds out that you've been sending content they've written, without their permission, to your subscribers, as part of your overall marketing efforts, may be very quick to complain to your email service provider, autoresponder company (whose TOS - whether implied or express - you would surely be breaching, too?), domain-name registrar, hosting company, and so on, and you might be jeopardizing the various internet services you use.

    3. The fact that anyone who receives or sees such emails can so easily discover what you've done: all it takes is putting a chunk of the text into Google, to discover where else it's been published.

    It's generally considered legitimate to quote a sentence or two, maybe a whole paragraph, for the purpose of discussing/reviewing it, commenting on it, or whatever: that's called "fair use" (but be careful, because it's really hard to define exactly what "fair use" is - even lawyers argue about it!). Always better to err on the safe side. I'm a churlish skepchick to start with, perhaps, but I admit that I'd be pretty angry if I found out that some marketer was doing this, with anything I'd written, without my permission! (I don't imagine you'd be too pleased about it, yourself, would you?).

    But for anything more than that (and even just for that, if you want to be polite and friendly about it?), the golden rule is always to get the copyright owner's permission.


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  • Profile picture of the author Altered State
    Thank you. That's all I needed to know.

    Just one more thing... When you say ask for permission, would just an email sent to the website owner asking if you can share his contents followed by his positive reply make it?
    Or do you you need to proceed in a different "official" or "standard" way?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Altered State View Post

      Thank you. That's all I needed to know.

      Just one more thing... When you say ask for permission, would just an email sent to the website owner asking if you can share his contents followed by his positive reply make it?
      Or do you you need to proceed in a different "official" or "standard" way?
      As long as you archive both emails (yours and the reply granting permission) so that you can produce them if necessary, you should be fine.

      One tip, though...

      When asking permission to share, spell out how you intend to do so, and then do not exceed the permission granted.

      In this instance, you asked about sharing the content via email. As a fellow publisher, I would be inclined to grant permission to share via email. That permission would not extend to putting the same content on your blog or website, even if you are just archiving a newsletter. If you do archive emails you send on your blog or website, include that information in your permission request.

      Oh, and like dating, no means no. That's why you make your request specific and keep both your request and the reply.
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  • Profile picture of the author onSubie
    Originally Posted by Altered State View Post

    Hey,

    The question is about the content of the emails I send to my subscribers,

    Does it have to be original, like the one I publish on my site or the one of my freebie?

    It will surely help them, but I would be much easier if I could just send them great content (tho not original), cite the source, and that's it.

    What are the problems with this?

    Regards!
    PLR products and ebooks are great things to break down for autoresponder content.

    Unlike publishing it or selling it you don't run into the problem of it being 1 of 1,000 instances in the search engines and file share sites.
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