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How To Sell To Your List?

by Tommyg123
3 replies
Hey everyone,

I've finally had that epiphany moment when you say "ahhh right I get it, sales funnel that builds a list is effective". Has only taking about 6 months of experienced IMers drilling this in to my head.

So assuming I have a squeeze page, a free ebook give away or an email course, what is your favoured strategy for actually building rapport/trust/ and eventually sales off those people?

I guess the whole idea of "The List" is to take the opportunity to build rapport with the readers so they trust your pitch.

So what sort of things do you do?

The only way I can see it really working is to give a tutorial and drop affiliate links into the text. So be like, "in order to get a 6 pack eat x,y,z and supplement with THIS "(leading to my affiliate link).

I am looking to promote other offers to start with just to ease me in to the process then look to develop my own products when I learn about what works.

I look at stuff on clickbank and I just think the sales pages look so cheap and nasty for the most part. I feel like it would stand out like a sore thumb to send 4-5 informative articles then just say "buy this" and lead them to a really hypo Clickbank sales page. I know it would turn me off as a subscriber so I assume it would my readers too.

Maybe i'm wrong and people fall for that stuff but would would really appreciate your advice on how you use your list to nurture those people into a sale

Thanks all
#list #sell
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Tommyg123 View Post

    The only way I can see it really working is to give a tutorial and drop affiliate links into the text.
    That's certainly one way, and one that can work.

    Or you can "expand" the "intermittent links" process by giving valuable information about the niche (whatever the specific interests are that made people give you their email addresses, the same kind of subject as the free report you offered?) across a series of automated emails, with one email in three containing (in addition to its share of "valuable information") a product-recommendation?

    It's a similar technique but (typically) over a longer time-scale.

    It roughly what I do, in several different niches, and I make a living.

    Originally Posted by Tommyg123 View Post

    I am looking to promote other offers to start with just to ease me in to the process then look to develop my own products when I learn about what works.
    Perfectly sensible plan, which many people have done successfully (I've stuck to promoting as an affiliate, myself, because I think that's much easier and more secure and better paid, but your suggestion can work, too).

    Originally Posted by Tommyg123 View Post

    I look at stuff on clickbank and I just think the sales pages look so cheap and nasty for the most part.
    Plenty are ... but there also others that aren't. It's just very time-consuming (but essential, and very worthwhile!) identifying them, out of the tens of thousands of products there.

    Originally Posted by Tommyg123 View Post

    I feel like it would stand out like a sore thumb to send 4-5 informative articles then just say "buy this" and lead them to a really hypo Clickbank sales page.
    It would - you're right.

    But you can do it much better than that.

    You can start teaching them (as early as in the free report you give them) about why you do affiliate marketing, and explain that you'll have some really good recommendations for them. Build up to it gradually, so that by the time the recommendation comes, (a) they were expecting and awaiting it, and (b) you've impressed them enough for a proportion of them to be happy to rely on the strength of your recommendation. And make sure that the sales page you send them to isn't hyped-up.

    It works for me (and many others here).

    My objective is to build very high-quality lists of very responsive, highly targeted subscribers, and then for 50% of my subscribers to buy one or more ClickBank products through my affiliate-links, during the course of the email series they receive from me. And that's quite a lot. There are loads and loads of "different things you have to get right" to achieve that outcome, or get close to it, but it can be done. It's just a huge learning-curve. (And - for the record - I don't achieve that 50% target I set myself in all my niches, and if I can get anywhere "approaching it" I think I'm doing pretty well, and I'm satisfied.)

    But you're absolutely right that some of the sales pages are horribly hyped-up, and you do need to avoid those, for this kind of method to work.

    See if this helps you? http://www.warriorforum.com/main-int...ml#post2161932

    Originally Posted by Tommyg123 View Post

    I know it would turn me off as a subscriber so I assume it would my readers too.
    Whether that's true depends on how like your subscribers you are yourself.

    For me, it's entirely true: it would put me off and it would put most of my subscribers off, too.

    Originally Posted by Tommyg123 View Post

    Maybe i'm wrong and people fall for that stuff
    Generally they don't, I feel. I think you have this one "about right", Tom.

    And that the major piece of "problem-solving" for you, in this regard, is the realisation that there are non-hyped-up sales pages as well, and that the time-consuming work involved in identifying them really is worthwhile.


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  • Profile picture of the author KingServers01
    You can keep the subscribers updated with the latest news of your company, share your growth and thank them for it, send them seasonal greetings and good promotional offers at least once a month if there are products to sell on your website.
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    • Profile picture of the author JohnMcCabe
      Here's a story that may or may not work for you...

      The other day, I bought the first MMO product I've purchased in a couple of years, at least. I did so because I got a recommendation from an affiliate, one I respect.

      So what, you might be asking.

      Now for the rest of the story...

      That affiliate told me straight up that the sales letter was the typical over-the-top IM hype, but that the product itself was solid. I clicked through.

      He was right. Had I simply stumbled over the sales page, I would have been gone in seconds, even though the topic was one I'm trying to learn more about. But I had that affiliate's warning and recommendation in my pocket. So I skipped one trip to Starbuck's, and bought the course.

      After viewing the training, I do believe the vendor has been speaking that dialect of English called "marketing hype" for so long he doesn't even realize he's doing it anymore. The course itself, once you wade through the self-aggrandizement, was about what I expected - a very basic course designed to get newbies into the funnel.

      The bottom line is that you can promote solid products with bad sales letters if your list members trust you enough to look past the hype.
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