What are your best email marketing tips?

That's a great advice, indeed! Testing is the single most profitable skill any marketers can develop for him/herself.

Before testing, it is very crucial to know your target market. Their demographics, geographics, psychographics, and technographic. What are their problems, and what are they looking for?

Knowing these data will inject PURPOSE into your testing endeavor.

~ Budi T

What's been working really well for me is to e-mail 1-2 times a day with really good content. I know a lot of people would say that's crazy, but it's a great way to build a highly responsive list. The key is to do 90% content and 10% selling.

(1) Learn how to target the right subscribers (i.e. folk who WANT what you're offering and have money to buy it right now)

(2) Bond with your list (write entertaining emails that help them solve "their problem" - that's why they signed up with YOU in the first place.

Don't give away the farm though. Tell 'em WHAT to do, not HOW to do it. If they want to know the HOW..they'll have to buy your product).

If you can actually get a result (solve their problem) for a subscriber, you'll have a customer for life.

Of course, it's all easier said than done, but as Einstein says:

"Try not to become a man of success, but rather try to become a man of value"

Be VALUABLE to your list and they'll happily open up their wallets.

Yeah, very true. In essence I like to picture one person as my entire audience. That one person will have the interests on the entire audience, but only directed at one individual. I use this to have my content flow better by 'having a conversation' with that said individual.

I would say that is a bit much. Unless you are sending them really small bite-sized chunks of info, then you might have people not wanting to keep opening your emails.

Although, I have never submitted 2x a day either. So, if it is working for you, then by all means. The 90% content and 10% selling also seems a bit of a stretch.

I always like to use this rule of mine. Email something of value on tuesday, maybe an ebook or report or even just a short article. Then on friday I send them an email explaining a certain system or products main points, then giving them a link to check it out.

Interest is definitely something you want in a visitor.

True, I also like to inform them on some things related to what they signed up for. Like maybe that one problem they had solved caused another.

Very true. I would agree with that. As well, I had someone tell me to give them what they will actually use, not what you want them to use. Meaning, give them bite sized info that they will digest.

Nothing new or different, from me. Just the same-old, same-old, because the important fundamentals never change. Here are the three essentials, from my experience (I think understanding these three Big Issues, as an overview, before thinking about any "operative details" at all, can help anyone) ...

1. Don't depend entirely on SEO traffic, to build your list. For two main reasons ...

• SEO traffic is low-quality: it converts worse, opts in less, and buys less often, than traffic from almost any other source (I suspect this is a "little secret" unknown to many people whose measurable, analyzable quantities of traffic have only ever come from SEO!)

• as so many Warriors have been discovering over the last year - some of them to their very great cost, with all the Panda updates and other changes going on - a business that depends on Google for its primary traffic is only ever going to be one algorithm-change away from a potential accident (or even a potential disaster)

2. Don't assume that the biggest list necessarily equates with the biggest income: this can easily be untrue, and often is, and there are good and valid and reliable reasons for that.

3. Don't assume that a squeeze page is the only way to build a list. It isn't. It's often not the best way (after all the lengthy split-testing I've done in separate, unrelated niches, I stopped using squeeze pages for list-building altogether when I eventually worked out what they were costing me - and it was far from easy to work out).

How well you do, financially, in the long term, from list-building, is fundamentally about "a process of continuity". Personally, after all the testing I could be bothered to do, in a few different niches, without getting significant unsubscriptions and so on just from "testing", I now send email on days 1, 3, 6, 10 and 15 and thereafter at 5/6-day intervals (never 7-day intervals, because of the "same day of the week" problem).

I think many of the most worthwhile ways of keeping people on your list (as well as keeping them opening and reading your emails) relate to things you need to do before people opt-in, not after. It's about setting expectations, establishing reliability and credibility, and earning people's trust.

These things all vary according to the traffic demographics, the opt-in incentive and maybe even the niche, too.

These are the kind of things I normally suggest to people who ask ...

(i) Explain really clearly to people that they're going to get regular emails from you, in addition to the "free report" or whatever carrot you're giving them in exchange for their email address;

(ii) Explain openly roughly how often you'll be sending these emails, and stick to what you've said;

(iii) Explain what information/materials will be covered in your emails, and why (obviously making the whole thing sound as attractive/appealing as possible);

(iv) Make sure that the "free report" is designed specifically to make sure that its recipients open and read the subsequent email series (failure to do this is a seriously missed opportunity which leads to unnecessarily low open-rates and less income);

(v) Always use a reliable autoresponder with good deliverability, never a free one which may send spammy junk of its own out with your emails (opt in yourself, under a few email addresses, and see how they look and whether they reliably hit your inboxes);

(vi) Make sure there's as good a match as possible, in tone, style and presentation, between (a) what attracted people to your site in the first place, (b) what they saw when they got there, and (c) what you send by email - this can make a huge difference to keeping people subscribed and opening/reading your emails, because continuity matters;

(vii) As well as all the more obvious things like reminding people who you are, why they're receiving it, how to unsubscribe and so on, put a little "feeder" in each email for the next one, so that it'll be expected and welcomed when it arrives (can also make a big difference);

(viii) Don't use people's first names when you send them autoresponder emails: marketers (often) love to do this, or at least the ones who are naive enough to imagine that people think it "makes it look more personal" - it does no such thing. People aren't stupid and they know that it's automated and means nothing. Customers often think it "just makes you sound like an insurance salesman" and it puts them on their guard - exactly the opposite of what you ought to be doing. (You can also build bigger lists by not asking for their names - an email address is all you need, and more people will opt in if that's all you ask for);

(ix) Don't try to give your emails "clever"/"tricky" subject-lines, or be misleading in any way in their titles: not only does this not work at all, but if anyone ever complains about it, your autoresponder company may (rightly) drop you like a stone;

(x) Don't send unnecessary "broadcasts".


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You don't have to use a freebie to get started building a list.

I see a lot of people get hung up on creating one...

What to put it in it, how to format it, etc.

Rather instead, I recommend setting up the squeeze page and sending traffic.

One can always go back and add it in later.

Best email marketing tip.

Build a landing page with stunning offer. Something that if your users opens, would be worth their time. You will certainly make money with it.

I did something similar and built a great Christmas offer last year. I emailed 3 time and sold like more than 100 items.

All of the above are great tips!

My two cents:

Remember: Your list is a list of people, not just a bunch of emails

Those are all really good tips. Thank you!

Also, I have noticed that when you start to think of your list as people, your conversions go up. It might be that my writing style may change even though I don't necessarily see it.

What tip would you say that helped you in testing the frequency of sending emails to your list?

Email marketing is a powerful tool for any creative professional or small business owner looking to engage their customers and build a loyal following.

You need to decide :

What the purpose of your campaign is
To find new customers?
To get additional business?
To build on your relationships with clients or prospects?
Who should receive the emails
Who are you targeting?
What are their interests? What would they be looking for, and why would they be interested in hearing from you?
How often should you send them

If your market is MMO (make money online) it's essential to cut through all the noise inside your subscribers inbox's. You are competing for attention. Some feel that great content and free offers is the way to get people on your list to trust you. It's not. Not by a long shot. Some of my best converting emails have absolutely nothing to do with Internet marketing. They are the emails that tell personal stories and polarize.

Sure, providing great advice is very important, but nothing is more important than creating personal connections with real human beings. Who knew? Of course, I'm talking specifically about email marketing here.

One thing that will never change, and which is becoming more important day by day, is having the ability to build a list of hardcore fans who trust you. That surely means we have to weed out the time wasters and focus on a smaller group of people. Think, 80/20. There's a mountain of excellent free content and great advice all over the web. That's not enough anymore, in most cases. Especially in the MMO "I have the attention span of a goldfish" market". .

- Declan

The best email marketing tips based on my experience would be

1. make it easy to subscribe. Dont go around the bush. Make them subscribe.
2. catchy content. From title to body down to the last words must be appropriate.
4. design the appropriate design
4. Send welcome notes first
5. consider mobile.

Thanks!

Send Emails You Would be Happy To Receive!

Stick to that principle and you'll be golden

Track & optimize.

Email marketing is a game of numbers. A simple change in your subject line can double your open rate. A simple change in your lead can improve your CTR by 30%. Give your best shot when you write your first email and then track every important metric and test small variations.

- Don’t ignore your campaign reports and tests… Always make
a spreadsheet and guide yourself to better email marketing
with figures and facts, not hopes.
- Personalize but Don’t OVER personalize. Folks don’t want to
hear a long story about yourself, give them information and a
sales offer.
- Big One: Don’t send your freebie lists to $17+ products! Send
them to the $1 trip wires, or at least up to $7 product. When they buy,
then they’re on your buyers
list!
- Most of all, DON’T QUIT. This is a fun job, the best job I’ve ever
had, and I’ve had ‘em all.

One thing I'd strong advise doing is NOT sending promotional emails daily, especially the "cut and paste" kind where you don't personalize at all.

The people on your list are humans after all, so try putting yourself in their place -- do you want to be treated like a human piggy bank where you're bombarded to buy product after product and you're getting zero value from the emails you receive?

Of course not. So if you exercise a little common sense here and treat your list like people that you actually value, then you should be fine. There are really no hard and fast rules here because not every list is the same, but if you start seeing lots of unsubscribes and nasty replies, then you're probably doing something wrong.