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Whats a backend sale ??

by Tbreak
5 replies
I pretty new to list building, I have my squeeze page set up, an exit redirect, my offer and an OTO. I'm just setting up an upsell if people purchase from the OTO, and I have 7 auto responder emails running.

Do I have anything here that represents a back end sale?
#backend #sale
  • Profile picture of the author Michael Shook
    Sort of. It depends on who is doing the defining. Sometimes a backend sale means later on after the initial flurry of sales activity. Like if you have something for sale later on in your autoresponder series.
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  • Profile picture of the author Shaolinsteve
    Originally Posted by Tbreak View Post

    I pretty new to list building, I have my squeeze page set up, an exit redirect, my offer and an OTO. I'm just setting up an upsell if people purchase from the OTO, and I have 7 auto responder emails running.

    Do I have anything here that represents a back end sale?
    Quite possible. Essentially your front-end sale is going to be the OTO or welcome email if you've got something going on there.

    Anything beyond that is pretty much going to relate as a back-end sale.
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  • Profile picture of the author Tbreak
    Thankyou guys that has in fact cleared things up perfectly. I thought it was an individual page like a squeeze or OTO that was missing from my funnel.
    I'll get my front end working first and concentrate on the back end later :-)
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  • Profile picture of the author ninosem
    You can double, tripple, or increase your income many times over if you have a high ticket backend offer to present to your customers!

    Yes - this is the truth that most successful list building either don't know or are too busy keeping this a secret.

    If you don't want to worry about creating your high ticket offer you can also take some affiliate high ticket offers.
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    FREE Course To Make $100k. Newbie Friendly! at NinoSem.com
    ***Solo Ads Traffic Provider *** NinoSoloAds.com
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  • Profile picture of the author DIABL0
    You should be looking at your sales process this way.

    Squeeze page(lead) -> Tripwire -> Key Offer -> Upsell -> Resell(keep the customer coming back)

    If your not familiar with the term tripwire, it is a low dollar sale that's typically $1-$20. The point behind this is that you are moving the prospect to a customer/client and at which point they are around 20X more likely to buy something again right away for a much higher price. Making a profit on the tripwire is not important. You want to do at cost or in some cases lose money if you have a proven system.
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