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How do i manage my lists?

by tomer20072
4 replies
As a follow up to my previous thread i wanted to better explain my questions
I heard the money is in the list and i want to sign up with an autoresponder and start setting up landing pages and collecting leads and all that, i get the idea of offering a free plr ebook and i want to do that, but i still don't understand if and how you need sort your leads into different lists, and if you need to seperate 'buyers' from people who just look for freebies, and most of all, what do you write to them? do you actually send out e mails with no affiliate links and just helpful content?
just to be clear i'm asking about an email list that generates affiliate products sales as a lone entity, with no website to link to and no product or service of my own to promote. how does it work?
How do you get the most sales from your leads?
#lists #manage
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by tomer20072 View Post

    i get the idea of offering a free plr ebook
    A free PLR ebook is usually a very bad thing to offer, because it fails to serve most or all of the essential purposes you need your "free report" to serve, for your email marketing to produce income for you.

    This post explains why: http://www.warriorforum.com/main-int...ml#post7647187

    Without taking those points into account, you'd be devaluing the list while you're building it.

    Originally Posted by tomer20072 View Post

    i still don't understand if and how you need sort your leads into different lists, and if you need to seperate 'buyers' from people who just look for freebies
    There isn't a way of identifying people who "just look for freebies". The important point to appreciate is that people who sign up for a freebie aren't necessarily people "just looking for freebies": they can also be primed customers ready and waiting to buy something.

    It seems to me that many of the perspectives one hears/sees aired on this subject rest for their credibility on some mistaken assumptions.

    The first, I think, is the assumption that "giving something away free" makes people into "freebie-seekers". It doesn't, at all. If people were ready to buy something, and you give them a free report in exchange for their email address, as long as your free report doesn't give them everything they were ready to buy, they'll still be ready to buy something after reading your free report, too. The differences are that (a) there'll be more of them, and (b) they'll be more willing to buy it from/through your recommendation, as long as the free report you give them serves the purposes linked-to above.

    The second is perhaps the assumption that "freebie-seekers" can't be turned into buyers.

    The third is probably the assumption that it would, somehow, be "worse" to attract freebie-seekers together with good potential customers than just the good potential customers on their own. This one's basically nonsense. It's actually better to attract ten good potential buyers and twenty freebie-seekers than it is just to attract ten good potential buyers and nobody else. It's easy to imagine that you're going to have a "choice" between attracting "good potential customers" or "freebie-seekers", but the reality just isn't like that, at all.

    Originally Posted by tomer20072 View Post

    most of all, what do you write to them? do you actually send out e mails with no affiliate links and just helpful content?
    I send out most of my emails with no affiliate-links and just helpful content, but I include a product-recommendation in something like one email in three. That works well for me.

    It's all about continuity and expectation-setting.

    What matters is that you send what your subscribers are expecting, awaiting and will pay attention to.

    Originally Posted by tomer20072 View Post

    How do you get the most sales from your leads?
    Here are a few posts which - between them - explain the basics of that ...

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Autoresponders vs. Broadcasts

    Sick of Emails Not Being Opened?


    .
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  • Profile picture of the author jbonline
    Its important to establish a relationship with your list. Content marketing is a great idea especially early on in your initial responders. I would highly encourage you to take ACTION and get yourself a AutoResponder and a Squeeze Page builder.
    The early part of your questions begs this and your experience is the best teacher.
    I have 2 Lists specifically set up for affiliate sales. Thru this forum and others I find products where the subject has interested me, such as email marketing, and I write about it. Then I will run across a product in that niche that I can promote b/c i like the content and the results.
    The biggest thing you can do is to show your readers ANY results you get ...ie: 10 signups today, 1st sale etc ... this will build instant credibility and you can ride the momentum.
    Jeff
    Signature
    Monetize Your List Immediately
    "List Building 101"
     $7 to 10k in 30 Days .. Start Now
    {{ DiscussionBoard.errors[9832372].message }}
    • Profile picture of the author tomer20072
      Originally Posted by Alexa Smith View Post

      A free PLR ebook is usually a very bad thing to offer, because it fails to serve most or all of the essential purposes you need your "free report" to serve, for your email marketing to produce income for you.

      This post explains why: http://www.warriorforum.com/main-int...ml#post7647187

      Without taking those points into account, you'd be devaluing the list while you're building it.



      There isn't a way of identifying people who "just look for freebies". The important point to appreciate is that people who sign up for a freebie aren't necessarily people "just looking for freebies": they can also be primed customers ready and waiting to buy something.

      It seems to me that many of the perspectives one hears/sees aired on this subject rest for their credibility on some mistaken assumptions.

      The first, I think, is the assumption that "giving something away free" makes people into "freebie-seekers". It doesn't, at all. If people were ready to buy something, and you give them a free report in exchange for their email address, as long as your free report doesn't give them everything they were ready to buy, they'll still be ready to buy something after reading your free report, too. The differences are that (a) there'll be more of them, and (b) they'll be more willing to buy it from/through your recommendation, as long as the free report you give them serves the purposes linked-to above.

      The second is perhaps the assumption that "freebie-seekers" can't be turned into buyers.

      The third is probably the assumption that it would, somehow, be "worse" to attract freebie-seekers together with good potential customers than just the good potential customers on their own. This one's basically nonsense. It's actually better to attract ten good potential buyers and twenty freebie-seekers than it is just to attract ten good potential buyers and nobody else. It's easy to imagine that you're going to have a "choice" between attracting "good potential customers" or "freebie-seekers", but the reality just isn't like that, at all.



      I send out most of my emails with no affiliate-links and just helpful content, but I include a product-recommendation in something like one email in three. That works well for me.

      It's all about continuity and expectation-setting.

      What matters is that you send what your subscribers are expecting, awaiting and will pay attention to.



      Here are a few posts which - between them - explain the basics of that ...

      What are the essential things to know about list building?

      Lists: How Long to Presell - Averages

      Autoresponders vs. Broadcasts

      Sick of Emails Not Being Opened?


      .
      Thank you very much for the information, but could you explain further about the "free report" i should give out as a freebie? i don't understand what are they exactly, who writes them? where do i get them? The products i want to sell are all of those affiliate marketing training courses, so what can i offer as a begginers freebie in that niche and where can i find it?


      Originally Posted by jbonline View Post

      Its important to establish a relationship with your list. Content marketing is a great idea especially early on in your initial responders. I would highly encourage you to take ACTION and get yourself a AutoResponder and a Squeeze Page builder.
      The early part of your questions begs this and your experience is the best teacher.
      I have 2 Lists specifically set up for affiliate sales. Thru this forum and others I find products where the subject has interested me, such as email marketing, and I write about it. Then I will run across a product in that niche that I can promote b/c i like the content and the results.
      The biggest thing you can do is to show your readers ANY results you get ...ie: 10 signups today, 1st sale etc ... this will build instant credibility and you can ride the momentum.
      Jeff
      And how do you get them to opt in? do you offer a free gift?
      and you actually share with your list how much money you make from them?
      {{ DiscussionBoard.errors[9833593].message }}
  • Profile picture of the author osensnolf
    You originally asked about managing your list.

    For me, I had a custom FileMaker database built for me that I can keep all of my contact data in. I can export data from any ESP into it so that no matter if I close an account or start another service, I have a central place where all of my data is stored. In it, I am able to segment my list on many more factors than I can with any ESP provider. It took over a year to fine tune and cost a lot but it does a fantastic job for MY needs.

    As you said, the list is very valuable to having it stored in custom database was of great interest for me.
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