How Do You Organize Your Email Lists?

Hey Gracie,

I hope this helps you a little bit.

I am going under the assumption that you know what an auto-responder (A/R) is...if not, then I suggest you look at AWeber and GetResponse to name a couple to get a feel for what they are. There are a lot of others but these two happen to be the lead providers in the industry.

Inside your auto-responder (A/R) you are able to do both. You can create a follow up sequence that walks your subscribers through pre-determined content that they signed up for if it is an e-course or through free content you created to build that relationship of trust. The follow up sequence is tied to a specific list that you create inside your A/R and only the people on that list get the sequence.

The broadcast is used more for impromptu messages that you want to send out to your list. This message is something you can send out to all your lists or just specific ones.

The answer to this is highly debatable and more of a personal choice...at least IMO. Something to consider here is how would you feel if you got invaded but a lot of emails from the same person in the same day trying to sell or promote or give free stuff away.

Go by the Golden Rule and I think you will be okay. I was on a blog once where the person, who owned the blog, said that she generally emailed once a day but if she did send another email...she made sure to make it stand out as not part of the norm.

What to send depends on what your list was created for and for whom it was created.

When to send the content depends on what the content is...if it is an e-course, then send it per the prescribed time frame. If it is freebie stuff then however often you feel like building the goodwill in your list.

I covered the how often in the previous answer.

Again, this depends on what you are providing in your email campaigns.

I hope these answers help you. If you need anything else, don't be afraid to ask.

John Brewer

I don't. I send all traffic to the same opt-in page, which is a content-rich home-page of a small but content-rich website. (About 75% of my traffic comes from "one overall type of source" anyway, and most of the other 25% is such low value traffic, by comparison, that it isn't really worth losing any sleep over exactly how I handle it).

I don't use squeeze pages, for all these reasons.

In principle, I normally have one list per niche.

I'm an affiliate, and it isn't always easy, as an affiliate, to know who's bought. (And that doesn't matter at all, as long as my subscribers also know that, and understand the reasons why I may occasionally recommend a product they've already bought.)

I don't send "broadcasts", for all these reasons.

I send email according to this approximate timetable.

I send one email every five days (after an initial period with slightly more emails than that).

If I do much more than that, I make less money.

If I sent multiple daily emails, all my subscribers would unsubscribe and I'd have no income at all.

Trial and error, a bit of testing, and plenty of understanding of my traffic demographics (including some feedback from them). I send whatever will build credibility and trust, so that they'll respect that I'm providing them regularly with niche information they can't easily get elsewhere. This encourages them to trust my product recommendations, when I offer one.

I'm mostly a ClickBank affiliate, and my aim (not always quite achieved!) is for 50% of my subscribers to buy one or more ClickBank products through my affiliate links at some point during the course of the email series they receive from me.

The less I hurry them to buy, the more I sell (in all of my separate niches).

I use an autoresponder, and I take into account all these considerations/suggestions. (That whole thread should help you, too, not just the post linked-to here ).

For me, the single most important component is the free report I give people in exchange for their email addresses. It serves all these purposes, and as is true for so many marketers, my income's always proportional to how well it serves those purposes!


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