Pop email collection converts less
Pop up email collection forms or lightboxes aren't likely to produce high converting leads
It's true that if you use a popup or lightbox, your email collection rate SKYROCKETS. I enjoyed an over 150% increase in email collection when I used a lightbox. I even BLEW UP this already elevated rate by setting my popup wordpress plugin to REQUIRE optin.
The problem? Most of these leads didn't open my emails. Still, I kept collecting and I kept sending offers.
Until... I grabbed a clue.
For another website, I put PREMIUM content behind an email optin 'wall'. This method gets a decent % of my total traffic to convert.
HOWEVER... when it comes to BUYING STUFF...
This pool of prospects OUTPERFORMED the lightbox-recruited leads. The lightbox crowd isn't even in the same ballpark - most don't open and of those that do, most don't buy.
See below:
Lesson learned: Use content optin 'walls' - they are easy to set up. Just use a static HTML page and have your autoresponder redirect to it after optin.
And yes, use a SINGLE optin setting.
Just wanted to share.
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com
VOTE FOR MY LATEST REMIX: https://goo.gl/jwHF0j