Pop email collection converts less

I just want to share with fellow listbuilders a HARD LESSON I learned over the years... WF's given so much to me so I figured I'd give back.

Pop up email collection forms or lightboxes aren't likely to produce high converting leads

It's true that if you use a popup or lightbox, your email collection rate SKYROCKETS. I enjoyed an over 150% increase in email collection when I used a lightbox. I even BLEW UP this already elevated rate by setting my popup wordpress plugin to REQUIRE optin.

The problem? Most of these leads didn't open my emails. Still, I kept collecting and I kept sending offers.

Until... I grabbed a clue.

For another website, I put PREMIUM content behind an email optin 'wall'. This method gets a decent % of my total traffic to convert.

HOWEVER... when it comes to BUYING STUFF...

This pool of prospects OUTPERFORMED the lightbox-recruited leads. The lightbox crowd isn't even in the same ballpark - most don't open and of those that do, most don't buy.

See below:



Lesson learned: Use content optin 'walls' - they are easy to set up. Just use a static HTML page and have your autoresponder redirect to it after optin.

And yes, use a SINGLE optin setting.

Just wanted to share.