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What is the average life time value of a subscriber from cold traffic

by AndrewAdamSmith
4 replies
Lets say I had a list of cold leads that I double opted from a page offering free giveaways. What is the LTV of tha average subscriber on a list like that?
#average #cold #life #subscriber #time #traffic
  • Profile picture of the author DIABL0
    Did you buy the list or did they optin from your site?
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
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  • Profile picture of the author tyronne78
    If you practice "permission based email marketing" then your average subscriber is worth around $1 a month,that's the industry average.So for example, if you have a list of 10,000 subscribers you should be right at the 10k per month mark.
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  • Profile picture of the author mjbiel
    Like Tyrone stated $1 per subscriber per month is the general consensus. That is if you are providing value and not just selling constantly. If you constantly bombard them with promotions they will end up unsubscribing. However if you provide them with value, they will actually be worth more than a dollar a month.
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    • Profile picture of the author walker22
      There's no set figure. So much of it depends on the market you're in and what you're selling.

      I've worked with people who's average customer value is $1 a month and others where it's significantly higher. You won't really know until you start making sales and track everything.
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