Segmenting your Email list

14 replies
I do affiliate marketing through E-mail and need to know the best way to segment my list after someone buys a product I am promoting. From what I understand you can't automatically add the customer to another list in your E-mail program as an affiliate. I get that one way would be to offer a bonus through an opt in page if they purchase product X but that just seems so clumsy. Just looking for some solutions on this if anyone has any experience with it....

For reference I use Aweber and promote a lot through Clickbank...

Thanks

Nick
#email #list #segmenting
  • Profile picture of the author MountainLaurel
    I have this exact same question! And I am currently only using the same platforms you mentioned.

    Trying to figure out how to move people off a prospect list to a buyers list without their having to "opt in" again at a point of their purchasing a product...

    Thank you, Nick, for starting this post. Grateful for any information as well!

    Thanks!
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    • Profile picture of the author landonic
      Yeah it's odd because I have been asking this question for weeks and nobody has a good answer for it yet that I have heard. I have purchased programs about e-mail marketing as well and they always just seem to gloss over it without getting specific.
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      • Profile picture of the author MountainLaurel
        Indeed... Some people had creative solutions within Aweber. Found a post regarding this question dating back. There have been updates to the autoresponder since, however, making even those suggestions obsolete!

        As of yet, only one solution: to use an opt-in box on "thank you for purchasing" page, subscribing them to a buyers list. Then setting Aweber to unsubscribe from prospect list through "List Options: Automation Rules: set to unsubscribe from list [X] when subscribing to list [Y]."

        This still leaves us with our buyers needing to Opt-In... AGAIN!!!

        See Thread from 2009: Do You Segment Your Buyers...

        Looking for additional solutions at this point! Anyone?....

        Thanks Nick!
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        • Profile picture of the author MountainLaurel
          Originally Posted by MountainLaurel View Post

          As of yet, only one solution: to use an opt-in box on "thank you for purchasing" page, subscribing them to a buyers list. Then setting Aweber to unsubscribe from prospect list through "List Options: Automation Rules: set to unsubscribe from list [X] when subscribing to list [Y]."
          And This: Regarding your own product bonuses attached to buyers purchases in order to lead them to that "Thank You page" ..... Found Here
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          • Profile picture of the author landonic
            Found something to take Aweber to the next level. Check out Aweber Power Tools. It's an add on to Aweber and does tons of stuff that Infusion soft does for $30 a month.
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    • Profile picture of the author talfighel
      Originally Posted by MountainLaurel View Post

      Trying to figure out how to move people off a prospect list to a buyers list without their having to "opt in" again at a point of their purchasing a product...

      Thanks!
      I guess you will have to do that manually but a lot of the times, the vendor or Clickbank will not allow you to see who the customer is.
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  • Profile picture of the author AgentG
    The umbrella term for this is "marketing automation".

    You might be able to set up set up some duct-tape marketing automation using Zapier.

    I'm currently using Drip so I can segment my subscribers based on behavior.
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  • Profile picture of the author MuhamadEdisonA
    Ithink, you can segmentation your buyer by understand this example. I sell powerpoint design (PPT) with OTO 1 and OTO 2, then i drive traffic from my JV Partner. So, in my autoresponder people who just buy my PPT will get into PPT list. People who buy PPT and OTO 1 will get into PPT OTO1 and people who buy PPT and OTO2 will get into PPTOTO2

    You can choose where is your super buyer list (Having much money to by product) to sell your specific product again. I'll use it in Getresponse for my produk creation

    I hope it casn be help. Edison
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  • Profile picture of the author TrumpiaTim
    With marketing automation you can automatically move people based on their behaviors, certain clicks they clicked on, how many times they opened and email, etc.

    You just set up the filters and they should route certain contacts into dynamic groups.
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  • Profile picture of the author graceallen
    When marketing through email, it is important to segment your email for the targeted audience.
    The segments could be endless and time consuming. Target a specific audience and send mails accordingly.
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  • Profile picture of the author yakim1
    I'm really not understanding the answers being given to the OP question. It is possible that you did not understand his question.

    He said he is promoting ClickBank products as an AFFILIATE. These are not his products. Most of the answers I have read in the posts to the OP's question are for some one who is selling their own product but he is not selling his own product but promoting products as an affiliate.

    As far as I know there is no way for an affiliate to get the buyer's name and email address after a purchase has been made.

    The only way I can think of right now is to send the prospect to a squeeze page where they have to opt-in before they get to the sales letter.

    In the email that you use for the first follow up could have a bonus that they could receive if they purchased the product. To get the bonus they would need to email their receipt to you. Then you could move the buyer from the squeeze page opt-in list to the buyer list.

    The OP has really answered his own question. The owner (Seller) of the product has many more advantages than what an affiliate has.

    Until the capture page was invented, affiliates had no way to build a list. A capture page is the same as a squeeze page before the term squeeze was coined.

    I hope this has been helpful,
    Steve Yakim
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  • Profile picture of the author osensnolf
    You can do this within Interspire using addons Interspire Email Marketer Addons and WordPress Plugins

    You can create a list of customers and exclude them from certain mailings and subscribe them to new list based on other activities.

    This kind of feature should be built into each ESP but that is often not the case as they do not use their programs with the same mindset we have.
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  • Profile picture of the author mirko76
    Though I neither use Aweber nor Clickbank I'm pretty sure you should be able to track subids with Clickbank and insert the subscriber ids of your list as a subid of your tracking link. Then you have the subids on the affiliate statistics and you're able to move the buyers from one list to the other.
    This should be scriptable in the year 2015 via API.
    Hope that helps.
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  • Profile picture of the author discrat
    Originally Posted by landonic View Post

    I do affiliate marketing through E-mail and need to know the best way to segment my list after someone buys a product I am promoting. From what I understand you can't automatically add the customer to another list in your E-mail program as an affiliate. I get that one way would be to offer a bonus through an opt in page if they purchase product X but that just seems so clumsy. Just looking for some solutions on this if anyone has any experience with it....

    For reference I use Aweber and promote a lot through Clickbank...

    Thanks

    Nick
    Hey guys I use buyer bonuses to build a buyers list after they buy a product from me that is an affiliate one.

    Of course this can sometimes be like pulling teeth if you know what I mean

    So here is also a way I use to maximize my List ( without a formal Buyers List)...
    As an affiliate it can be tough to segment into a Buyers List so for awhile now I send two Broadcasts out per week "addressing my Buyers" ( even though I do not know which ones are which) with an email concerning advanced information and introduces an advanced affiliate product.

    Sure, the freebie list gets it but that is a non issue.

    This message is to address the people who have bought aff. products from me in past.

    Of course it is not as effective has having an actual Buyers List that is segmented. However, it does get the job done as Iam able to address the people who have bought from me in past and give them pertinent info.

    And as I mentioned before if the freebies get it, so what. No harm done

    Like I said I send 2 broadcasts a week doing this along with my regular follow ups ( which is an ongoing 30 day course that both freebies and buyers will get a lot from)



    - Robert Andrew
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