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what to write in my LeadMagnet eBook??

by Sajali316
2 replies
iv just started out on Email Marketing and i am covering the Fitness > Fat Loss niche.

i will be offering a Free Leadmagnet eBook to get optins and subs on my list, im thinking of doing a 5-6 page eBook:

- Front Page
- Introduction Of Myself *short description* (page 1) - Im sure my Subs will want to know whether i am certified etc etc
- How Does A Person End Up Gaining Fat (Page 2)
- How To Train At Home or Gym To Lose Fat (Page 3)
- What To Eat When You Want To Lose Fat (Page 4)
- Difference Between Weight Loss & Fat Loss (Page 5)
- Explain What I Intend To Do, What I Will Offer & General Info On How Many Times Expected For Emails Per Week (Set Time & Days) *Short Paragraph*
- Back Cover

I will keep the eBook short, descriptive but will not give EVERYTHING away on this lead magnet...I think i will be using the leadmagnet as a sort of "Trial Version" where my Subscribers can buy the Full eBook as a Tripwire, and if they end up buying that then i will offer a Upsell where it would be possible to buy a collection of Ebooks.

id appreciate some advice in regards to my idea, ways i can make it better, what to take out? etc etc..

Thanks In Advance :-)
#ebook #leadmagnet #write
  • Profile picture of the author Matt Poc
    Originally Posted by Sajali316 View Post

    iv just started out on Email Marketing and i am covering the Fitness > Fat Loss niche.

    i will be offering a Free Leadmagnet eBook to get optins and subs on my list, im thinking of doing a 5-6 page eBook:

    - Front Page
    - Introduction Of Myself *short description* (page 1) - Im sure my Subs will want to know whether i am certified etc etc
    - How Does A Person End Up Gaining Fat (Page 2)
    - How To Train At Home or Gym To Lose Fat (Page 3)
    - What To Eat When You Want To Lose Fat (Page 4)
    - Difference Between Weight Loss & Fat Loss (Page 5)
    - Explain What I Intend To Do, What I Will Offer & General Info On How Many Times Expected For Emails Per Week (Set Time & Days) *Short Paragraph*
    - Back Cover

    I will keep the eBook short, descriptive but will not give EVERYTHING away on this lead magnet...I think i will be using the leadmagnet as a sort of "Trial Version" where my Subscribers can buy the Full eBook as a Tripwire, and if they end up buying that then i will offer a Upsell where it would be possible to buy a collection of Ebooks.

    id appreciate some advice in regards to my idea, ways i can make it better, what to take out? etc etc..

    Thanks In Advance :-)
    EBook for lead magnet is a good idea and it is good that you are keeping it short.

    However selling eBooks is not so profitable anymore. My advice would be to create a video series those work better and are more interesting than reading eBooks.
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  • Profile picture of the author CJonsson
    Sounds good, try it out.

    But I have a suspicion you might not get as many bites for the full ebook as you hope.

    If it doesn't you could try tempting your trialists to update to the full ebook, by promising either case studies, interviews with experts in your niche or really super specific tactics for certain situations.
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